LaunchDarkly Experimentation

LaunchDarkly Experimentation is ranked #5 of 50 in A/B testing tools on Freedom251. It runs on Android, API, iOS, Web. There is a free plan. A free trial is offered. Paid plans start at $108.33/mo.

LaunchDarkly Experimentation plans and pricing

All plans

Developer Free forever 100K experimentation MAU/month · 1 project · 3 environments · 5 service connections/month · A/B tests and experiments launchdarkly.com · 29 Sept 2026

Foundation $108.33/mo Billed yearly; 14-day trial, then pay as you go First 5 service connections/month included · 5K AI runs/month included · additional runs $5 per 1k · unlimited projects and environments launchdarkly.com · 29 Sept 2026

Enterprise Not published Custom pricing Everything in Foundation · custom AI run count · 100 days data retention · advanced targeting, roles, teams, workflows and approvals launchdarkly.com · 29 Sept 2026

Compared on A/B testing tools

Free plan: Yes
Paid from: $8.33/mo
Test types: A/B testing; A/A testing; multi-armed bandits; holdout experiments; warehouse-native experiments
Supported platforms: web_and_mobile
Visual editor: No
Server-side testing: Yes
Mobile SDK: Yes
Audience targeting: Yes
Feature flags: Yes

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LaunchDarkly Experimentation

Purpose: Experimentation helps teams measure impact, learn from real behavior, and improve what they ship.
Experiment scope: Teams can test features, models, prompts, page layouts, and AI-powered systems.
Statistical methods: Experimentation includes CUPED variance reduction, sequential testing, sample ratio mismatch detection, and multi-armed bandits.
Experiment controls: Users can use mutual exclusion and holdout groups to isolate experiments and measure long-term impact.
Analysis: Results can be segmented by cohort, device, geography, or attribute, and exported to a warehouse for further analysis.
Warehouse support: Warehouse-native experimentation supports Snowflake, Redshift, and Databricks, among others.
Integrations: Listed integrations include Databricks, Snowflake, Redshift, Amplitude, Datadog, Google Cloud Pub/Sub, Slack, and Microsoft Teams.
SDKs and API: LaunchDarkly lists client-side and mobile SDKs including JavaScript, iOS, and Android, and documents a separate API for programmatic product interactions.
Security: The company lists SOC 2 Type II, ISO 27001, FedRAMP authorization, and Data Privacy Framework participation, along with encryption in transit, MFA, SAML SSO, and audit logging.
Privacy and residency: LaunchDarkly says it does not require personally identifiable information and offers an EU hosted region supporting EU data residency.
Support: The site links to a Help Center and a direct support request channel.
Who it serves: LaunchDarkly says its platform serves product, marketing, and business teams as well as developers, and names product managers and data scientists among its target teams.
Company: LaunchDarkly was founded in 2014 in Oakland, California, by Edith Harbaugh and John Kodumal.
Founded: 2014
Price from: $108.33/mo

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Where it ranks on Freedom251

Best A/B Testing Tools in 2026#5 of 50
Best Release Management Software in 2026#3 of 35
Best Feature Flag Software in 2026#9 of 25

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Sources

launchdarkly.com/how-it-works/experimentation/· checked 29 Sept 2026
launchdarkly.com/docs/integrations· checked 29 Sept 2026
launchdarkly.com/docs/sdk· checked 29 Sept 2026
launchdarkly.com/security/· checked 29 Sept 2026
launchdarkly.com/about-us/· checked 29 Sept 2026
launchdarkly.com/pricing/· checked 29 Sept 2026