Firebase Cloud Messaging

Firebase Cloud Messaging is ranked #3 of 50 in A/B testing tools on Freedom251. It runs on Android, API, Browser extension, iOS, Web. There is a free plan.

Firebase Cloud Messaging plans and pricing

All plans

No-cost Not published Cloud Messaging (FCM) is listed as no-cost firebase.google.com · 20 Sept 2026

Firebase Cloud Messaging Free No cost No cost to use Cloud Messaging firebase.google.com · 28 Sept 2026

Compared on A/B testing tools

Free plan: Yes
Test types: Remote Config experiments; messaging experiments; In-App Messaging experiments
Supported platforms: web_and_mobile
Mobile SDK: Yes
Audience targeting: Yes
Feature flags: Yes

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Free6.5

Firebase Cloud Messaging

Free plan: Yes
Web push: Yes
Mobile push: Yes
Audience segmentation: Yes
API access: Yes
Purpose: FCM provides a reliable, battery-efficient connection between a server and devices to deliver and receive messages and notifications.
Message types: FCM can send notification messages displayed to users or data messages handled by the application code.
Targeting: Messages can target individual devices, groups of devices, or devices subscribed to topics.
Payload limit: For instant messaging use cases, a message can carry a payload of up to 4096 bytes to a client app.
Sending options: Messages can be sent using the Firebase Admin SDK, the FCM server protocol, or the Firebase console Notifications composer.
Analytics: Notification messages integrate with Google Analytics for engagement and conversion tracking.
A/B testing: FCM supports testing notification variants with A/B Testing and Remote Config.
Supported clients: FCM provides platform setup guides for Apple platforms, Android, web, Flutter, Unity, and C++.
Browser support: The JavaScript API works in browsers supporting the Push API, including Chrome extensions using the Push API.
Price from: Free

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Where it ranks on Freedom251

Best A/B Testing Tools in 2026#3 of 50
Best Test Automation Software in 2026#6 of 44
Best Mobile App Analytics Software in 2026#5 of 37
Best Preview Environment Software in 2026#7 of 36
Best Mobile App Testing Software in 2026#5 of 30
Best Error Monitoring Software in 2026#5 of 29
Best Push Notification Software in 2026#5 of 29
Best Mobile Databases in 2026#7 of 26
Best Device Farm Software in 2026#6 of 25
Best Game Crash Reporting Software in 2026#9 of 23

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Sources

firebase.google.com/products/cloud-messaging· checked 20 Sept 2026
firebase.google.com/docs/cloud-messaging· checked 28 Sept 2026
firebase.google.com/docs/cloud-messaging/web/get-started· checked 28 Sept 2026
firebase.google.com/docs/cloud-messaging/encryption· checked 28 Sept 2026
firebase.google.com/support· checked 28 Sept 2026
firebase.google.com/products/analytics· checked 28 Sept 2026
firebase.google.com/pricing· checked 20 Sept 2026