Freedom251 › Customer Lifetime Value Software
Dema
What Dema is
Dema is commerce software that connects business data for decisions in marketing, replenishment, and merchandising. Its Foundation plan provides real-time site tracking, attribution, product-level profit metrics, dashboards, predictions, predictive customer lifetime value, cohort analysis, customer segmentation, and profitability metrics. The service also includes AI agents, custom apps, and chat using governed business data. An integrations directory lists 50 connections, including Shopify, Google Ads, Meta Ads, TikTok Ads, and Klaviyo. Custom connections can use API, CSV, or sFTP, while refresh methods differ by source and include batch synchronization, real-time updates, and file uploads. Dema states it is GDPR compliant and offers EU or US regions for inference and pipelines. Scoped permissions and customer approval controls govern selected actions. Every plan includes 15,000 AI credits monthly, a dedicated onboarding manager, and priority support. Foundation costs €2,250 a month, billed annually.
Who it suits
Dema suits e-commerce brands, omnichannel retailers, and performance teams that need connected commerce analytics and governed AI tools. It is available through web and API.
What it does well
- Real-time site tracking and attribution
- Product-level profitability metrics
- 50 listed integrations
- Custom API, CSV, and sFTP connections
- EU or US inference regions
What to know first
- No free plan
- Foundation costs 2250.00 EUR monthly
- Standard plans use annual agreements
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Unified measurement add-on | annually · Marketing mix modelling · unlimited incrementality testing · scenario creation | €1,350 a month |
| Foundation | annually · 15,000 AI credits/month · unlimited users · unlimited integrations and marketing channels | €2,250 a month |
| Omnichannel analytics add-on | annually · POS integration · cross-channel customer journey tracking · store-by-store dashboards | €450 a month |
As dema.ai lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Dema combines commerce analytics, integrations, and governed AI features in one service. Its paid annual plans and stated daily data refresh should fit teams that need this scope.
Facts from Dema's own pages
- Action controls
- Dema says it uses scoped permissions and requires approval before actions selected by the customer. · dema.ai, 8 Oct 2026
- AI credit allowance
- Every plan includes 15,000 AI credits monthly, and additional usage can be billed on demand subject to a customer-set spending cap. · dema.ai, 8 Oct 2026
- AI tools
- Dema includes AI agents, custom apps, and chat with governed business data. · dema.ai, 8 Oct 2026
- Analytics
- The Foundation plan offers real-time site tracking, attribution, product-level profit metrics, dashboards, and predictions. · dema.ai, 8 Oct 2026
- Company founding
- Dema says Marcus Tagesson, Henrik Hoffman, and David Feldell founded the company in 2022. · dema.ai, 8 Oct 2026
- Contract terms
- Standard plans use annual agreements, with quarterly options also offered. · dema.ai, 8 Oct 2026
- Custom connections
- Dema supports custom connections through API, CSV, and sFTP. · dema.ai, 8 Oct 2026
- Data freshness
- Integration refresh methods vary by source and include batch sync, real-time, and file upload. · dema.ai, 8 Oct 2026
- Founded
- 2022 · dema.ai, 28 Sept 2026
- Headquarters
- Stockholm, Sweden · dema.ai, 28 Sept 2026
- Integrations
- The integrations directory lists 50 integrations, including Shopify, Google Ads, Meta Ads, TikTok Ads, and Klaviyo. · dema.ai, 8 Oct 2026
- Purpose
- Dema connects commerce data and supports decisions across marketing, replenishment, and merchandising. · dema.ai, 8 Oct 2026
- Security and privacy
- Dema states it is GDPR compliant and lets customers choose an EU or US region for inference and pipelines. · dema.ai, 8 Oct 2026
- Setup
- Dema says most teams connect within a day, while onboarding guidance says most customers are live within two weeks. · dema.ai, 8 Oct 2026
- Support
- Every plan includes a dedicated onboarding manager and priority support. · dema.ai, 8 Oct 2026
- Target users
- The pricing page describes Foundation as intended for e-commerce brands, omnichannel retailers, and performance teams. · dema.ai, 8 Oct 2026
Where Dema stands on Freedom251
- Customer Lifetime Value Software#25 of 37