RetentionX

What RetentionX is

RetentionX combines customer intelligence, identity resolution, marketing attribution, and automation for e-commerce teams. Its analytics include KPI dashboards, cohort and lifetime value analysis, product analytics, and segmentation. RX Identity connects customer touchpoints across devices and sessions into a customer profile. Data collection options include a first-party pixel, server-side tracking, and conversion APIs. Teams can build audiences, manage site merchandising, and create email and SMS flows. Growth adds AI predictive modeling, which RetentionX describes as forecasting churn risk, product recommendations, and outcomes. Listed integrations include Shopify, BigCommerce, Google Ads, Meta Ads, TikTok, Klaviyo, Slack, Zendesk, and Claude; other e-commerce platforms can connect through scheduled data imports. Data refreshes daily. RetentionX says RX Identity supports GDPR and CCPA, respects consent, applies granular data controls, and anonymizes signals when consent is absent. All customers receive expert onboarding and access to video and article resources, while Growth includes a dedicated Customer Success Manager. Plans are Starter at $49 a month, Core at $149 a month, and Growth at $249 a month.

Who it suits

RetentionX is aimed at e-commerce teams, marketers, founders, and analysts who need customer analytics and campaign automation. It can also suit teams looking to connect touchpoints into customer profiles and use scheduled imports for other commerce platforms.

Limits

Starter costs $49 a month and includes 30 segments and 10+ integrations. Marketing spend optimization and budget forecasting are marked Coming Soon in the plan comparison.

Getting started

1. Visit https://retentionx.com/.
2. Choose a plan: Starter, Core or Growth.
3. Use the 30-day trial to begin.
4. Connect Shopify or BigCommerce, or use a scheduled data import for another e-commerce platform.
5. Follow onboarding to connect data and review insights.

Verdict

RetentionX brings customer analysis, identity, attribution, and marketing automation together, with integrations for common commerce and ad services. It has no free plan, and marketing spend optimization and budget forecasting are not yet listed as available.