CustomerLabs Audience Builder

What CustomerLabs Audience Builder is

CustomerLabs Audience Builder helps performance marketers create first-party audiences from lifecycle position, average order value, CRM state, purchase history, and custom rules, without code or SQL. Audience criteria can combine event conditions, trait filters, value thresholds, date ranges, and CRM fields. Marketers can suppress recent buyers, existing customers, and disqualified leads; users are removed automatically when they stop meeting the rules. Audiences can refresh hourly, daily, or on every event, with membership changes syncing within minutes. Destinations include Meta, Google, LinkedIn, and TikTok, while the broader activation list also names GA4, Snapchat, Reddit, Microsoft Bing Ads, Klaviyo, Zapier, BigQuery, and Google Sheets. The integrations catalog includes tools such as HubSpot, Shopify, and Salesforce. The product is web-based and offers a free trial, but no free plan. Growth costs $129 a month and includes 500K usage units monthly, with unlimited sources, destinations, and segments. Agency Lite costs $499 a month for five accounts and 2.5M monthly units; Agency Premium costs $999 a month for ten accounts and 5M units. CustomerLabs is headquartered in the United States and was founded in 2017.

Who it suits

Audience Builder suits performance marketers who need to build and refresh customer segments using events, CRM data, purchase history, and custom rules. Growth is described for small businesses, while the agency plans provide account allowances for agencies.

Limits

Growth includes 500K usage units per month; additional 500K-unit packs cost $27.25. Agency Lite includes 2.5M units monthly for five accounts, and Agency Premium includes 5M for ten accounts; each plan lists the same $27.25 overage per 500K-unit pack.

Getting started

1. Visit the Audience Builder website.
2. Start with the free trial.
3. Use the web product to create audiences from lifecycle, purchase, CRM, and custom rules.
4. Choose audience refresh timing and sync audiences to supported destinations.
5. Select a plan based on usage and, for agency plans, the number of accounts.

Verdict

Choose CustomerLabs Audience Builder if you need rule-based first-party audiences that can update from event, CRM, and purchase data. Growth starts at $129 a month and includes 500K monthly usage units. Look elsewhere if you need a free plan or expect to exceed that included usage without overage charges.