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TrueProfit
What TrueProfit is
TrueProfit is a profit analytics platform for Shopify and TikTok Shop stores. It evaluates marketing channels, products, and customers using net profit, with a customizable dashboard that refreshes in real time and shows profit, margins, ad spend, and other key metrics. Customizable profit-and-loss reports cover any date range. Cost tracking supports cost-of-goods rules by SKU, quantity, and region, dynamic shipping rules, and fixed or variable operating costs.
Listed integrations include Shopify, TikTok Shop, Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Amazon Ads, X Ads, Pinterest Ads, AdRoll, fulfillment platforms, and shipping providers. TrueProfit MCP connects its data to compatible assistants such as Claude and ChatGPT for analysis. The free-to-download mobile app is available for iOS and Android, while a Chrome extension generates ad URL parameters for several advertising platforms. Plans start at $35 a month, with a 14-day trial and no free plan. Billing recurs every 30 days through Shopify’s app-billing system. Multiple Shopify stores can be viewed together, but each store requires its own subscription.
Who it suits
TrueProfit suits solopreneurs and growing or established ecommerce brands that want to evaluate profitability across marketing, products, and customers. Its cost rules may be useful for businesses with complex product, shipping, or operating expenses.
What it does well
- Real-time customizable dashboard for profit, margins, and ad spend
- Customizable profit-and-loss reports for any date range
- COGS rules cover SKU, quantity, and region
- Integrates with storefronts, ad platforms, fulfillment, and shipping providers
- Mobile apps available for iOS and Android
- MCP connection supports analysis through compatible assistants
What to know first
- No free plan
- Plans have order allowances and extra-order surcharges
- Each Shopify store requires its own subscription
Limits
The Basic plan costs $35 a month and includes 300 orders, with a 0.3 USD charge per extra order and a maximum surcharge of 300 USD. Other plans have higher order allowances and their own extra-order charges and surcharge caps. Each Shopify store requires a separate subscription.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Ultimate | $100/month · 1500 orders · $0.1 per extra order · Maximum surcharge: $700 | $100 a month |
| Enterprise | $200/month · 3500 orders · $0.07 per extra order · Maximum surcharge: $1000 | $200 a month |
| Basic | $35/month · 300 orders · $0.3 per extra order · Maximum surcharge: $300 | $35 a month |
| Advanced | $60/month · 600 orders · $0.2 per extra order · Maximum surcharge: $500 | $60 a month |
As trueprofit.io lists them, read 1 Oct 2026. The maker's own page has the final word.
Getting started
- Open the TrueProfit website
- Connect a Shopify or TikTok Shop storefront
- Choose a paid plan or start the 14-day trial
- Download the mobile app from the iOS or Android app store if needed
- Install the Chrome Parameter Generator extension if you need to generate ad URL parameters
Verdict
Choose TrueProfit if you need real-time profit reporting, detailed cost rules, and analysis across marketing channels, products, and customers. Consider the order allowances, extra-order charges, and separate subscription required for each Shopify store when choosing a plan.
Questions
Does TrueProfit have a free plan?
No. Paid plans start at $35 a month, and a 14-day trial is available.
What platforms does TrueProfit support?
Its listed platforms are Android, iOS, web, and a browser extension. Its storefront platforms are Shopify and TikTok Shop.
How much does TrueProfit cost?
Basic is $35 a month, Advanced is $60 a month, Ultimate is $100 a month, and Enterprise is $200 a month. Billing recurs every 30 days.
What are the order limits and extra charges?
Basic includes 300 orders and charges 0.3 USD per extra order, up to a 300 USD surcharge. Advanced, Ultimate, and Enterprise include 600, 1,500, and 3,500 orders, respectively, with different extra-order rates and surcharge caps.
Can I view more than one Shopify store?
Yes. Multiple Shopify stores can be viewed together, but each store needs its own TrueProfit subscription.
What data does the app access?
Its privacy policy says it accesses orders, products, store information, customer shipping addresses, spend, and order count from Shopify or TikTok Shop accounts.
Facts from TrueProfit's own pages
- AI connection
- TrueProfit MCP connects TrueProfit data to MCP-compatible assistants such as Claude and ChatGPT for data-backed analysis. · trueprofit.io, 1 Oct 2026
- Billing cycle
- TrueProfit uses a recurring 30-day billing cycle and charges are collected by Shopify through its app-billing system. · helpdesk.trueprofit.io, 1 Oct 2026
- Browser extension
- The Chrome Parameter Generator extension supports Facebook, Google, TikTok, Microsoft Bing, Snapchat, Pinterest, and X for generating ad URL parameters. · helpdesk.trueprofit.io, 1 Oct 2026
- Core dashboard
- The platform provides a real-time customizable dashboard for net profit, margins, ad spend, and other key metrics. · trueprofit.io, 1 Oct 2026
- Cost tracking
- TrueProfit supports advanced COGS rules by SKU, quantity, and region, dynamic shipping rules, and fixed or variable operating costs. · trueprofit.io, 1 Oct 2026
- Data handled
- The privacy policy says the app accesses orders, products, store information, and customer shipping addresses, spend, and order count from Shopify or TikTok Shop accounts. · trueprofit.io, 1 Oct 2026
- Free trial
- Every plan includes a 14-day free trial with no charge during the trial period. · helpdesk.trueprofit.io, 1 Oct 2026
- Integrations
- Listed integrations include Shopify, TikTok Shop, Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Amazon Ads, X Ads, Pinterest Ads, AdRoll, fulfillment platforms, and shipping providers. · trueprofit.io, 1 Oct 2026
- Mobile availability
- The TrueProfit mobile app is available for free download from both the iOS and Android app stores. · helpdesk.trueprofit.io, 1 Oct 2026
- Multi-store limit
- Multiple Shopify stores can be viewed together, but each store requires its own separate TrueProfit subscription. · trueprofit.io, 1 Oct 2026
- P&L reporting
- TrueProfit generates customizable profit-and-loss breakdowns for any date range. · trueprofit.io, 1 Oct 2026
- Security and compliance
- TrueProfit states that it is fully GDPR and CCPA compliant and uses secure data encryption. · trueprofit.io, 1 Oct 2026
- Support
- TrueProfit says its support team responds fast around the clock, and Enterprise includes prioritized support. · trueprofit.io, 1 Oct 2026
- Target users
- TrueProfit identifies solopreneurs, scaling brands, and established businesses with complex cost structures as intended users. · trueprofit.io, 1 Oct 2026
- What it does
- TrueProfit is a Net Profit Analytics platform for Shopify that evaluates marketing channels, products, and customers through net profit. · trueprofit.io, 1 Oct 2026
Where TrueProfit stands on Freedom251
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- Ecommerce Analytics Software#25 of 43