Reaktion

What Reaktion is

Reaktion is an ecommerce analytics service for examining customer lifetime value (LTV) alongside acquisition cost. It tracks customer revenue, gross profit and orders, with cohort analysis that groups customers by the month of their first order. Teams can follow selectable metrics over time, view accumulation and use a heatmap. LTV breakdowns cover channel, discount behavior, first product, sales location, market and brand. Reaktion says it can provide up to two years of customer order history from the first sync. It matches records through hashed email and phone number to combine guest, web, app and point-of-sale orders into customer profiles. Customer segments can be sent to Google Ads, Meta Ads and TikTok for value-based bidding.

The integrations page lists 32 integrations, including Shopify, WooCommerce, Klaviyo, GA4, Google Sheets and Slack. ShipBob and ShipStation are marked as coming soon; Bing, PriceRunner and Kelkoo imports run through Google Sheets. Rise costs $169 a month and includes 1,000 orders and one store. Custom pricing is for accounts exceeding 50,000 orders or 20 stores. Reaktion has web, Android and iOS access; its mobile apps show a near real-time view of sales, orders, marketing performance and tracking health. The company is headquartered in Holte, Denmark.

Who it suits

Reaktion suits ecommerce brands and performance teams that need to compare customer value with acquisition cost, examine cohorts and segment customers. Its mobile apps and ad audience syncing may also suit teams monitoring performance across channels.

Limits

Rise includes 1,000 orders and one store. Custom pricing is for more than 50,000 orders or 20 stores. The service provides up to two years of customer order history from the first sync.

Getting started

1. Visit https://reaktion.com/ltv-analytics-ecommerce/.
2. Choose the Rise plan at $169 a month, or request Custom pricing if you exceed 50,000 orders or 20 stores.
3. Use the 10-day trial to evaluate the service.
4. Connect an ecommerce store using an available integration, such as Shopify or WooCommerce.
5. Use the web app or install the Android or iOS app for mobile reporting.

Verdict

Choose Reaktion if your ecommerce team needs LTV, profitability metrics, customer segmentation and cohort analysis in one service. Look elsewhere if the Rise plan's order or store allowance does not fit, or if you need a listed ShipBob or ShipStation integration now.