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Dema vs TrueProfit

Both stand on customer lifetime value software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Dema

Paid APIWeb

Dema combines commerce analytics, integrations, and governed AI features in one service. Its paid annual plans and stated daily data refresh should fit teams that need this scope.

Visit Dema

TrueProfit

Free trial AndroidExtensioniPhone+1

Choose TrueProfit if you need real-time profit reporting, detailed cost rules, and analysis across marketing channels, products, and customers. Consider the order allowances, extra-order charges, and separate subscription required for each Shopify store when choosing a plan.

Visit TrueProfit

The facts

DemaTrueProfit
Free planNoA free trial
Open sourceNot publishedNot published
Runs onAPI, WebAndroid, Extension, iPhone, Web
Lowest paid planFoundation: €2,250 a monthBasic: $35 a month
Plans published34
MakerNot publishedNot published
Websitedema.aitrueprofit.io
On customer lifetime value software#25 of 37#21 of 37

Dema: what it does well

  • Real-time site tracking and attribution
  • Product-level profitability metrics
  • 50 listed integrations
  • Custom API, CSV, and sFTP connections
  • EU or US inference regions

What to know first

  • No free plan
  • Foundation costs 2250.00 EUR monthly
  • Standard plans use annual agreements

TrueProfit: what it does well

  • Real-time customizable dashboard for profit, margins, and ad spend
  • Customizable profit-and-loss reports for any date range
  • COGS rules cover SKU, quantity, and region
  • Integrates with storefronts, ad platforms, fulfillment, and shipping providers
  • Mobile apps available for iOS and Android

What to know first

  • No free plan
  • Plans have order allowances and extra-order surcharges
  • Each Shopify store requires its own subscription

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