Freedom251 › Customer Lifetime Value Software
Insighta
What Insighta is
Insighta is a web-based marketing measurement and data intelligence platform for businesses. It connects advertising activity with revenue, lead generation, customer growth, and customer lifetime value through an automated pipeline that ingests and enriches log-level events. Multi-touch attribution combines click-through and view-through journeys across social, connected TV, mailers, and other offline channels. Predictive lifetime value helps identify channels and customers associated with longer-term growth. Teams can analyze purchase patterns, time to second purchase, cohort trends, and SKU-level merchandising performance. The platform tracks orders, revenue, form fills, leads, add-to-cart events, appointments, account signups, calls, consultations, and custom events. It connects with Shopify, Magento, custom commerce platforms, and marketing tools, with custom integrations available; data refresh is real-time. Core starts at $2,000 a month and includes attribution, predictive lifetime value, customer journey, merchandising analytics, integrations, email support, and a dedicated Slack channel. Pro and Pro+ use custom pricing and add capabilities such as marketing mix modeling, incrementality testing, warehouse access, advisory, or dedicated support.
Who it suits
It is designed for businesses measuring marketing performance and customer economics. Marketers needing attribution, predictive lifetime value, cohort analysis, or merchandising data can use its web platform.
What it does well
- Multi-touch attribution across online and offline channels
- Predictive customer lifetime value
- Real-time data refresh
- SKU-level merchandising analytics
- Shopify, Magento, and custom integrations
What to know first
- No free plan
- Starts at $2,000 a month
- Pro and Pro+ pricing is custom
- Not intended for personal or household use
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Core Plan | Starting At · D2C and Lead Gen · MTA · Predictive Customer Lifetime Value · Customer Journey · Merchandising Analytics · E-commerce and lead-gen integrations · Email Support · Dedicated Slack Channel | $2,000 a month |
| Pro Plan | Custom · Scaling and Growth · MTA · Marketing Mix Modeling · Incrementality Testing · Predictive Customer Lifetime Value · Customer Journey · Merchandising Analytics · E-commerce and lead-gen integrations · Email Support · Dedicated Slack Channel | On request |
| Pro+ Plan | Custom · Dedicated Support · MTA · Marketing Mix Modeling · Incrementality Testing · Insighta Warehouse · Expert Advisory · Predictive Customer Lifetime Value · Customer Journey · Merchandising Analytics · E-commerce and lead-gen integrations · Email Support · Dedicated Slack Channel | On request |
As insighta.io lists them, read 1 Oct 2026. The maker's own page has the final word.
Verdict
Insighta brings attribution, customer analysis, predictive lifetime value, and merchandising metrics into one business-focused platform. Its paid plans and custom integration options target organizations with substantial measurement needs.
Facts from Insighta's own pages
- Attribution
- Insighta’s multi-touch attribution combines click-through and view-through customer journeys across social, CTV, mailers and other offline channels. · insighta.io, 1 Oct 2026
- Audience
- The Insighta Services are designed for businesses and are not intended for personal or household use. · insighta.io, 1 Oct 2026
- Conversion support
- The platform supports orders, revenue, form fills, lead generation, add-to-cart events, appointment scheduling, account signups, calls, consults and custom events. · insighta.io, 1 Oct 2026
- Customer analytics
- Customer insights include purchase patterns, time-to-second-purchase tracking and cohort trends. · insighta.io, 1 Oct 2026
- Data capture
- Its automated pipeline ingests and enriches log-level events from across a company’s technology stack. · insighta.io, 1 Oct 2026
- Data residency
- Insighta says information is transferred and stored on Google Cloud Platform servers in the United States and that it uses Standard Contractual Clauses for applicable EU transfers. · insighta.io, 1 Oct 2026
- Data sharing
- Insighta says it does not sell personal data, though it may share information with service providers, for legal compliance, business transfers or with consent. · insighta.io, 1 Oct 2026
- Demo
- Insighta offers a 30 minute demo call and describes its service as built by marketers for marketers. · insighta.io, 1 Oct 2026
- Headquarters
- Knoxville, Tennessee, United States · insighta.io, 28 Sept 2026
- Integrations
- Insighta connects with Shopify, Magento, custom-built commerce platforms and marketing tools, and offers custom integrations. · insighta.io, 1 Oct 2026
- Merchandising
- Merchandising analytics identify top-performing products across channels and campaigns at SKU level. · insighta.io, 1 Oct 2026
- Predictive LTV
- Predictive lifetime value helps users invest in channels and customers that support long-term growth. · insighta.io, 1 Oct 2026
- Product
- Insighta is a marketing measurement and data intelligence platform that helps brands understand how advertising investments affect revenue, lead generation, customer growth and customer lifetime value. · insighta.io, 1 Oct 2026
- Security
- Insighta says information is transmitted using SSL technology and encrypted on its servers. · insighta.io, 1 Oct 2026
- Support
- The pricing page lists email support and a dedicated Slack channel for all three plans. · insighta.io, 1 Oct 2026
Where Insighta stands on Freedom251
- Customer Lifetime Value Software#27 of 37