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CallMatrix
What CallMatrix is
CallMatrix is a call routing and monetization platform for tracking visitors, qualifying callers, routing leads, and sending conversions to Google Ads. Routing options include auctions, weighted distribution, round-robin, and waterfall, with conditions based on geography, time, and day. A visual IVR builder supports multi-level caller flows with unlimited nodes and can collect details such as zip codes and service types. Dynamic Number Insertion captures Google Click IDs, UTM parameters, and referrer data for attribution; embeddable forms and callback widgets can start outbound calls and route leads through campaigns. Reporting includes dashboards, analysis across 10 dimensions, CSV export, and a live call board with real-time updates. The platform lists fraud detection for robocalls, duplicate callers, and suspicious patterns. Starter costs $49 a month, while Growth costs $79 a month; both have stated limits on calls, numbers, or users. Enterprise pricing is custom, and the REST API is available on that plan. CallMatrix lists web and API platforms and says it serves US performance marketers, lead-generation agencies, and call networks.
Who it suits
CallMatrix suits US performance marketers, lead-generation agencies, and call networks that need call routing, attribution, and Google Ads conversion uploads. Buyers should match plan limits and support options to their needs.
What it does well
- Four routing strategies with conditional rules
- Tracks Google Click IDs and UTM parameters
- Includes dashboards and live call updates
- Detects robocalls and duplicate callers
- Growth includes priority email support
What to know first
- No free plan or free trial
- Starter limits calls, numbers, campaigns, and users
- REST API is available only on Enterprise
- Conversation intelligence is not available
Limits
Starter includes 1,000 inbound calls per month, 10 phone numbers, five campaigns, and three users. Growth raises the allowance to 5,000 inbound calls, 50 numbers, and 10 users; the REST API is available on Enterprise.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | $49/month · 1,000 inbound calls/month · 10 phone numbers · 5 campaigns · 3 users · Email support (48-hour response) | $49 a month |
| Starter Annual | $490/year · 12 months for the price of 10 · vs $588 monthly · Save $98/year | $490 a year |
| Growth | $79/month · 5,000 inbound calls/month · 50 phone numbers · Unlimited campaigns · 10 users · Priority email support (24-hour response) | $79 a month |
| Growth Annual | $790/year · 12 months for the price of 10 · vs $948 monthly · Save $158/year | $790 a year |
| Enterprise Annual | Custom, typically 15-20% discount vs monthly · Enterprise plan · Annual pricing is custom | On request |
| Enterprise | Custom pricing · Unlimited calls & numbers · Unlimited campaigns & users · 99.99% SLA · Dedicated account manager · Phone + Slack support | On request |
As callmatrix.io lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://callmatrix.io/.
- Choose the Starter plan at $49/month or Growth at $79/month, or contact CallMatrix about Enterprise pricing.
- Use the web platform or API access where included in your plan.
- Set routing strategies and conditional rules for your campaigns.
- Configure caller qualification, attribution, or lead capture as needed.
Verdict
CallMatrix combines flexible routing, caller qualification, attribution, and campaign reporting, with Google Ads support. The paid plans have different usage limits, and API access requires Enterprise.
Questions
How much does CallMatrix cost?
Starter costs $49/month and Growth costs $79/month. Annual options are $490/year for Starter and $790/year for Growth; Enterprise pricing is custom.
Is there a free plan or trial?
No. CallMatrix is paid and does not offer a free plan or free trial.
Which platforms does it support?
CallMatrix lists web and API platforms. The REST API is available on Enterprise.
Does it integrate with Google Ads?
Yes. It syncs campaign data and supports conversion uploads, including GCLID click conversions. Probabilistic call matching is available on Growth.
What routing options are available?
CallMatrix lists auction, weighted, round-robin, and waterfall routing, with conditional rules for geography, time, and day.
What security and data-handling practices does it describe?
CallMatrix states that data is encrypted in transit with TLS 1.3 and at rest with AES-256, with database access restricted by role-based controls. It says it does not sell personal or call data and does not review recordings unless a customer requests support.
Facts from CallMatrix's own pages
- Analytics
- The platform lists dashboards, 10-dimension segment analysis, CSV export, and a live call board with real-time updates. · callmatrix.io, 7 Oct 2026
- API
- The REST API is available on Enterprise and provides programmatic access to campaigns, buyers, calls, analytics, and number management. · callmatrix.io, 7 Oct 2026
- Audience and location
- CallMatrix says it serves US performance marketers, lead generation agencies, and call networks, and is headquartered in the US. · callmatrix.io, 7 Oct 2026
- Call attribution
- Dynamic Number Insertion can capture Google Click IDs, UTM parameters, and referrer data for call attribution. · callmatrix.io, 7 Oct 2026
- Caller qualification
- The visual IVR builder supports multi-level trees, unlimited nodes, and data capture such as zip codes and service types. · callmatrix.io, 7 Oct 2026
- Data handling
- CallMatrix says it does not sell personal information or call data and does not review recordings unless the customer explicitly requests support. · callmatrix.io, 7 Oct 2026
- Fraud protection
- CallMatrix says it detects and blocks robocalls, duplicate callers, and suspicious patterns. · callmatrix.io, 7 Oct 2026
- Google Ads
- The Google Ads integration syncs campaign data and supports conversion uploads, including GCLID click conversions and probabilistic call matching on Growth. · callmatrix.io, 7 Oct 2026
- Headquarters
- United States · callmatrix.io, 28 Sept 2026
- Integrations
- The site lists Google Ads integration plus client integrations through webhooks, API polling, and CSV import. · callmatrix.io, 7 Oct 2026
- Lead capture
- Embeddable lead forms and callback widgets can initiate outbound calls and route leads through campaigns. · callmatrix.io, 7 Oct 2026
- Product
- CallMatrix describes itself as a call routing and monetization platform that tracks visitors, qualifies callers, runs real-time auctions, and uploads conversions to Google Ads. · callmatrix.io, 7 Oct 2026
- Routing
- Its routing strategies include auction, weighted, round-robin, and waterfall routing, with conditional rules for geography, time, and day. · callmatrix.io, 7 Oct 2026
- Security
- The privacy policy states that data is encrypted in transit with TLS 1.3 and at rest with AES-256, with database access restricted by role-based controls. · callmatrix.io, 7 Oct 2026
- Support
- Starter includes email support with a 48-hour response, Growth includes priority email support with a 24-hour response, and Enterprise includes phone and Slack support. · callmatrix.io, 7 Oct 2026
Where CallMatrix stands on Freedom251
- Call Tracking Software#20 of 36
- IVR Software#13 of 22