Start in Ralph Lauren’s cookie preferences manager and reject every optional category you do not want. Then open the footer’s “Do Not Sell or Share My Personal Information” control and set the sale-of-personal-information toggle to OFF. Repeat that choice on every browser and device you use, and enable Global Privacy Control (GPC) if it applies to your browser system. For marketing, use the unsubscribe link in an email, choose “Click to Unsubscribe” in your signed-in profile, or text STOP to the U.S. short code that sent a marketing message. Account, transaction, security and other service notices can still be delivered.
Change these settings first
Ralph Lauren exposes separate controls for cookies, targeted-advertising sharing, email and SMS. They do not have the same scope: a cookie choice usually applies to a browser, the sale/sharing choice must be repeated on each browser and device, and an email or text opt-out applies to that marketing channel. Use the controls in this order so you do not confuse a site preference with an account-level communication preference.
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| Control | What it changes | Scope | What remains | Trade-off |
|---|---|---|---|---|
| Cookie preferences manager | Optional analytics, advertising, messaging, attribution and similar technologies | Usually the browser or site session where you set it | Strictly necessary cookies and any category you leave enabled | Some personalization or site functions may work differently; Ralph Lauren says cookies help preserve a shopping bag and measure site activity |
| “Do Not Sell or Share My Personal Information” | Sharing or sale of information for targeted advertising | Each browser and device separately | General advertising may still appear | Less targeted advertising and potentially less personalization |
| Global Privacy Control | A browser signal for applicable privacy choices | Browsers and systems that send the signal; Ralph Lauren says it recognizes GPC for applicable systems | Choices outside the signal’s scope | Depends on browser support and correct activation |
| Email unsubscribe | Promotional email | The email channel or profile preference | Service and account messages | You may miss promotional offers |
| SMS “STOP” | U.S. marketing texts from the short code | The text program associated with that short code | Other programs unless separately opted out; service messages where applicable | One confirmation message; carrier message and data rates may apply |
Turn off optional cookies and tracking
Open the preferences manager
Open Ralph Lauren’s cookie preferences manager from the site’s privacy or cookie control. The manager distinguishes strictly necessary cookies from optional technologies. Necessary cookies support core operations and are not the same as advertising or analytics consent.
Reject categories you do not want
- Review each optional category rather than accepting an all-purpose setting.
- Reject analytics if you do not want activity measurement.
- Reject advertising or sale/sharing-related technologies if you do not want information used for targeted advertising.
- Reject messaging or attribution categories when you do not want those functions tied to your browsing activity.
- Save or confirm the choice in the manager, then revisit it after clearing cookies or using a new browser profile.
Ralph Lauren says cookies can preserve items in a shopping bag and measure site activity. Disabling optional or other cookies can therefore affect features, personalization or measurement. A rejected optional category does not mean the site will stop using every cookie: strictly necessary technologies can remain active so the service can operate.
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Know what the inventory contains
The current Privacy Center inventory lists services in analytics, advertising, messaging and attribution. Named examples include Adobe Analytics, Google Analytics, Vibes, AppsFlyer, Merkle, Pinterest Ads, Rakuten Marketing, Snap Ads, TikTok Ads, The Trade Desk and Yahoo, among others. This is a live inventory rather than a permanent list; categories and vendors can change, so check the manager when you make or review a choice.
Stop targeted-advertising sharing
Use the footer control
- Scroll to the footer on Ralph Lauren’s site.
- Select “Do Not Sell or Share My Personal Information.”
- In the resulting control, set the sale-of-personal-information toggle to OFF.
- Save or confirm the preference if the panel asks you to do so.
This setting addresses sharing or sale for targeted advertising; it is different from rejecting cookies. You can reject optional cookies and still need to use the footer control, or use the footer control while leaving strictly necessary cookies enabled.
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Repeat it on every browser and device
Ralph Lauren’s privacy notice says you must submit a separate opt-out request on each device and browser you use to visit its sites to completely opt out of information being shared for targeted advertising. Set the preference separately on a phone, tablet and computer, and in each browser profile. Private-browsing windows, cleared site data and newly installed browsers may not retain the earlier choice.
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Enable Global Privacy Control when applicable
California users can also use Global Privacy Control. Ralph Lauren says it recognizes GPC for applicable browser systems. Turn on the browser’s GPC option, then verify that the browser is actually sending the signal. GPC is a browser-level signal, not a substitute for checking each device if a browser or system does not transmit it.
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General advertising can still appear after an opt-out. The change is about using or sharing information for targeted advertising, not eliminating every advertisement from the site or other services.
Stop Ralph Lauren marketing emails
Use the link in a marketing email
- Open a Ralph Lauren promotional email.
- Follow its unsubscribe link.
- Complete any confirmation page shown by the link.
Use your signed-in profile
- Sign in to your Ralph Lauren account.
- Open your profile or account preferences.
- Select “Click to Unsubscribe.”
- Confirm the change if prompted.
Ralph Lauren also documents a written-request route through its privacy contact or customer-service process. A written marketing request should include your name, email address and postal address so the request can be matched to the right record.
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Understand what email opt-out does not cover
The unsubscribe controls are for marketing communications. Ralph Lauren’s notice says service-related communications are not promotional and cannot be unsubscribed from because stopping them could mean missing important developments relating to your account or services. Account, transaction, security and notice updates may therefore continue.
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Send STOP from the receiving phone
In the United States, reply STOP to the short code that sent the marketing message. Ralph Lauren says you receive one confirmation message. Carrier message and data rates may apply.
Get help or handle multiple programs
Text HELP to request assistance. If you subscribed to more than one Ralph Lauren text program, each program may require its own opt-out; repeat STOP for each relevant short code rather than assuming one reply covers every program.
This procedure is for U.S. marketing texts. It does not promise that account, transaction, security or other service notices will stop, because those messages are separate from promotional communications.
Choose the right control for your goal
| If your goal is… | Use this control | Check afterward |
|---|---|---|
| Keep the site functional but reduce tracking | Cookie preferences manager; reject optional analytics, advertising, messaging and attribution categories you do not want | Shopping-bag and other site functions still work as expected |
| Stop targeted-advertising sharing | Footer “Do Not Sell or Share My Personal Information” control; set the toggle OFF | Repeat on every browser and device; enable GPC where applicable |
| Stop promotional email | Email unsubscribe link or profile “Click to Unsubscribe” | Service, account, transaction and security messages are expected to remain |
| Stop U.S. promotional texts | Reply STOP to each relevant short code | Look for the single confirmation message; use HELP for assistance |
Troubleshoot an opt-out that appears not to work
The cookie panel keeps showing your old choice
- Check that you saved the setting rather than closing the panel.
- Make sure you are in the same browser profile where you made the choice.
- Review the manager again after clearing cookies, switching browsers or using private browsing; those changes can remove the stored preference.
- Leave strictly necessary cookies enabled so the preference and core site functions can operate.
Targeted ads still appear
Confirm that the footer toggle is OFF on the particular device and browser showing the ads. Ralph Lauren says the request is separate for each device and browser. An opt-out does not remove generalized advertising, so seeing an untargeted ad is not proof that the setting failed.
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Promotional email continues
- Use the unsubscribe link in the specific marketing email or the profile’s “Click to Unsubscribe” control.
- If you manage more than one Ralph Lauren account or email address, repeat the change for each account or address.
- For a written request, include your name, email address and postal address and use Ralph Lauren’s privacy contact or customer-service route.
- Distinguish promotional mail from account, transaction, security or notice updates, which are service communications.
Texts continue after STOP
- Send STOP to the short code that sent the message, not to an unrelated number.
- If you joined multiple text programs, send STOP for each program’s short code.
- Use HELP when you need assistance, and remember that the confirmation message and carrier rates may apply.
When to contact Ralph Lauren
Use Ralph Lauren’s privacy contact route or customer service when the online controls do not reflect your preference, when you need help identifying a text program, or when you want to submit a written marketing request. Include your name, email address and postal address in a written marketing request. Keep a record of the browser or device, the control you changed and the date, so you can explain exactly which preference needs correction.
What these settings cannot do
- They do not disable strictly necessary cookies required for core site functions.
- They do not guarantee that all advertising disappears; generalized ads may remain.
- They do not stop every account, transaction, security or service notice.
- They do not automatically carry from one browser or device to another for targeted-advertising sharing.
- They do not make the Privacy Center’s vendor list permanent; Ralph Lauren’s inventory can change and should be checked again when reviewing consent.
For the strongest practical reduction, reject unwanted optional cookie categories, set the footer sale/sharing toggle to OFF on every browser and device, enable GPC where supported, unsubscribe from email, and send STOP for each U.S. marketing-text program. Keep the necessary and service channels that you still need for shopping, account access and security.
Quick Recap
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