Facebook’s new Your algorithm control changes which topics and posts are recommended to you in Feed and Reels; it does not change who can see your own posts. Meta also says conversations with Meta AI and activity that businesses share with Meta may influence content and ad recommendations. Those are separate data uses, so review recommendation controls, audience settings and personalization settings independently.
What Facebook’s AI feed controls actually change
Meta’s October 13, 2026 announcement describes Your algorithm as a dedicated place where you can add and manage topics for Facebook Feed and Reels. It is a ranking and recommendation control: you are telling Facebook what subjects you would like to encounter more or less often. It is not a publishing-privacy control.
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You can also react to individual recommendations. From a post’s three-dot menu, Facebook may offer Interested or Not interested, followed in some cases by a prompt asking what you want to see more or less of. Meta says its systems can interpret ordinary-language feedback about your interests, context and intent and adjust recommendations in real time, potentially during the same session.
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Recommendation privacy is different from audience privacy
The most important distinction is whether a setting changes what you receive or who can view what you publish.
| Goal | Use these controls | What changes | What does not change |
|---|---|---|---|
| See fewer posts about a topic | Your algorithm; Interested/Not interested | Ranking of recommended content in your Feed or Reels | The audience for your own posts |
| See fewer posts from a person or Page | Hide, Unfollow or Snooze, where available | Whether that source is ranked in your feed | Whether the source can otherwise view public content |
| Choose who can see your post | Post audience and visibility settings | The selected audience for that post or profile item | Your recommendation history |
| Limit personalization based on business activity | Activity from other businesses, where available | Use of activity businesses share with Meta for personalized content and AI responses, as well as ads | Every signal Facebook may obtain from activity on Meta services |
Selecting Not interested does not make a post you wrote private, delete information Facebook has already processed or create a universal opt-out from AI ranking. If you want to restrict your own post, change its audience directly.
How to use Your algorithm and post-level feedback
1. Open the topic controls
- Open Facebook and go to Feed or Reels.
- Open the three-dot menu on a recommendation.
- Look for Your algorithm. If it is present, open it and review the topics Facebook associates with your recommendations.
- Add topics you want more often, or remove topics that no longer represent your interests.
The launch notice does not specify a universal country, device or account schedule. If you do not see Your algorithm, the feature may not have reached your account or region yet; do not assume that an absent menu means the setting is hidden elsewhere.
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2. Give precise feedback on a post
- Open the three-dot menu on the post or reel.
- Choose Interested when the subject is useful and you want similar recommendations.
- Choose Not interested when you want less of that material.
- If Facebook asks a follow-up question, describe the unwanted element accurately. For example, distinguish “less celebrity gossip” from “less video” or “less political commentary.”
Natural-language feedback can be more specific than a single button, but Meta has not promised that one response blocks every similar post. Recommendations can still include content from people, groups or accounts you do not follow.
3. Adjust sources separately from subjects
If the problem is a particular account rather than a topic, use the source controls Facebook makes available on that post. Hide removes an individual story from view; Unfollow reduces posts from a person, Page or group without necessarily ending the connection; Snooze temporarily suppresses a source; and Reconnect can restore a source you previously unfollowed. Feed Preferences may combine some of these options, but labels and locations can change as Facebook updates its interface.
What Meta says can feed its recommendation systems
Interactions with Meta AI
Meta says that, beginning December 16, 2025, interactions with its generative AI features—whether voice or text—could be used as signals for content and ad recommendations. Its example is a conversation about hiking leading to suggestions for hiking groups, friends’ trail posts or hiking-related ads.
Meta also says Accounts Center connections matter. If you choose to place accounts in the same Accounts Center, information can be used across Meta Company Products. Meta gives the contrasting example that an unlinked WhatsApp account’s Meta AI interactions would not be used to personalize experiences across different accounts.
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Meta states that it does not use certain sensitive subjects from AI conversations to show ads, including health, political views, religious views, sexual orientation, racial or ethnic origin, philosophical beliefs and trade-union membership. This is Meta’s stated policy; it is not an independent verification of how every individual’s recommendations will appear.
Activity shared by other businesses
In June 2026, Meta announced that information businesses already share with it—including off-site activity such as games played or purchases made on other websites—could be used to personalize Feed and AI responses in addition to ads. Meta described an expanded Activity from other businesses setting for managing this use and said the older Your activity off Meta technologies setting would be discontinued.
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The change was announced as a phased rollout beginning in the United States and some other countries, with additional countries to follow. There is no current country-by-country availability list in the announcement. Check the settings visible in your own account and the local Help Center guidance before assuming the control exists or covers every type of off-site activity.
How the ranking feedback works
Meta’s system explanations describe recommendations as combining features of a post with your history of interacting with similar posts. A “Show less” style response lowers the ranking score of comparable material; hiding, unfollowing and snoozing provide additional signals. The system can also recommend material from accounts you have never followed, which explains why an unfamiliar creator or group may appear even when your followed-source list has not changed.
These controls influence a prediction about what you may want to see. They do not erase the underlying post, stop the author from publishing, or guarantee that the subject will never return through another source. Older technical descriptions of controls date from 2022, so use them to understand the general mechanism rather than as proof that every label is still present in every account.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Which setting to use for a specific privacy concern
| If you are worried about… | First action | Why |
|---|---|---|
| A subject appearing repeatedly in Feed | Use Not interested, then update Your algorithm | Both actions provide topic-level ranking signals. |
| One account dominating Feed | Hide, Snooze or Unfollow that source | The issue is source frequency, not necessarily the topic. |
| Friends seeing a post | Open the post’s audience selector and choose the intended audience | Audience settings determine visibility; ranking feedback does not. |
| AI chats influencing recommendations | Review Ads Preferences and Accounts Center | These are data-use and account-linking controls, separate from Feed tuning. |
| Off-site purchases or game activity being used | Look for Activity from other businesses | Meta says this setting governs business-shared activity where the rollout is available. |
Limits you should expect
- No guaranteed total removal: Not interested lowers the likelihood of similar recommendations but does not promise that every related post disappears.
- No universal AI switch established: Meta’s public descriptions do not promise one setting that turns off all AI-assisted ranking for every account and region.
- No automatic reversal: Changing a preference does not establish that information already used for personalization has been deleted or rolled back.
- Availability varies: Your algorithm and Activity from other businesses may be introduced by account, device or country in phases.
- Policy statements are not outcome guarantees: Meta explains intended data uses, but it does not quantify the effect on each person’s feed or ads.
A practical privacy review checklist
- Open Feed and check whether the three-dot menu contains Your algorithm.
- Remove outdated topics and use Interested or Not interested on representative posts rather than reacting only once.
- For unwanted sources, choose Hide, Unfollow or Snooze; use Reconnect if you need to restore a source later.
- For your own posts, open the audience selector and confirm the intended audience before publishing.
- Review Ads Preferences and Accounts Center, especially which accounts are linked.
- Search settings for Activity from other businesses and read the description shown for your region.
- Repeat the review after major Facebook updates because names, locations and eligibility can change.
What the published figures do—and do not—tell you
Meta said in 2025 that more than 1 billion people use Meta AI each month. That is Meta’s own figure, not an independently audited user count. Meta also said in 2023 that more than 20 percent of content in a person’s Facebook and Instagram feeds was AI-recommended content from accounts, groups or people they did not follow. That historical figure was attributed to Mark Zuckerberg on an earnings call and should not be read as a current 2026 measurement.
Neither figure tells you how much Your algorithm will change your personal feed or how much privacy risk a particular setting removes. The useful question is narrower: which signal are you trying to change, and which control is designed for that signal?
Bottom line for Facebook users
Your algorithm gives you a more direct way to shape recommended topics in Feed and Reels, while Interested and Not interested provide post-level signals. Meta says AI conversations and business-shared off-site activity can also influence recommendations and ads under the policies and settings it describes. Treat these as separate layers: tune recommendations with Feed controls, protect the audience for your own posts with visibility settings, and review Accounts Center, Ads Preferences and Activity from other businesses for data-use choices. Because rollout and labels vary, rely on the controls actually shown in your account rather than assuming every Facebook user has the same options.
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