Ubisoft has renamed Creative House 2 as Massive Entertainment, giving teams working on The Division, Ghost Recon, Splinter Cell and new intellectual property a shared identity. This is an organizational change within Ubisoft—not the creation of a new, independent studio—and it does not confirm a new game or release date.
What Ubisoft announced
Creative House 2 will operate under the Massive Entertainment name. Ubisoft says the shared brand covers development teams responsible for The Division, Ghost Recon, Splinter Cell and new IP, including March of Giants. Christoph Hartmann is identified in the announcement as General Manager of Massive Entertainment.
As an Amazon Associate I earn from qualifying purchases.
Hartmann said the aim is to combine creative and technical expertise across the teams to work on established franchises, create new games and IP, and advance their craft and technology. The announcement describes a common organizational identity and portfolio; it does not set out project-specific staffing changes or a development plan for any individual game.
Is Massive Entertainment a new studio?
No. Massive Entertainment is an existing Ubisoft studio with roots in Sweden. Its official history says the studio began in 1997 and joined Ubisoft in 2008. The change is that Ubisoft is now extending the Massive Entertainment identity to Creative House 2’s wider group of teams and franchises.
#1 Best Overall
- Incredible real movement and control - you can even shift Sam's weight when preparing him for a split jump between two walls
- Exciting new moves maximize Sam's lethal fighting skills -- spin out of the shadows and kill silently
- All-new moves and levels - fight in jungles, on rooftops, on top of(and under) a moving train
- Advanced AI makes it harder than ever to get past enemies - if you reveal yourself they'll get reinforcements and put on armor
- Weapons now have secondary functions that can be equipped on the fly - be amazed at the advantage you get from the red dot of the laser sight
The Swedish studio’s history includes The Division (2016), The Division 2 (2018), Avatar: Frontiers of Pandora (2023) and Star Wars Outlaws (released in August 2024). That background explains why Ubisoft is using an established studio name for the broader organization; it does not mean every team or franchise in the new grouping is based in Sweden.
Which franchises and teams are included?
Ubisoft names The Division, Ghost Recon, Splinter Cell and new IP including March of Giants as part of the Massive Entertainment portfolio. The announced development teams span Montréal, Paris, Sweden and Toronto.
Rank #2
- Includes three great Tom Clancy's Splinter Cell hits, including Splinter Cell, Splinter Cell: Pandora Tomorrow and Splinter Cell: Chaos Theory
- Try to unfold the conspiracy that's been digitally remastered in high definition for even more intense thrills and exciting graphics
- Jump into the role of Sam Fisher in all three games as you command an arsenal of weapons, gadgets and moves to protect the country
- Everything from gameplay to cinematic maps, menus and load screens has been visually enhanced to create stunning gameplay
- 3D stereoscope view creates visuals that pop out of the screen with 3D-enabled televisions
The announcement does not map each franchise to a particular city. It therefore does not establish that Ghost Recon or Splinter Cell is moving to Sweden, or identify a single city as responsible for either series. Ubisoft’s franchise pages describe Splinter Cell as a stealth-shooter series dating to 2002 and Ghost Recon as a tactical-shooter series dating to 2001; Ubisoft says Paris leads the latter franchise.
What changes for Ubisoft and players?
Ubisoft remains the parent company and says it will continue publishing and distributing games developed under the Massive Entertainment brand. The company also says its ongoing commitments to players and partners are unchanged.
Rank #3
- To achieve your mission you'll kill from close-range with your combat knife, shoot with a high-tech rifle, and use radical suppression techniques like the inverted neck break
- Intelligent enemies making your mission more risky as you have to get much, much closer to them
- Completely replayable -- Totally open level design with multi-paths and optional secondary objectives
- Strive for ultimate stealth and rank yourself with the all new post-mission statistics and scoring system
- Extend the game with intense content you can download through Xbox Live
For players, the clearest announced change is how these teams are grouped and presented—not a confirmed change to a particular game. Ubisoft has not provided a release date, project-specific staffing details or concrete development plans for a new title in this announcement. The inclusion of a franchise or new IP in the portfolio should not be read as confirmation that an unannounced game is in production.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why the name carries history
Massive began as a Swedish studio before becoming part of Ubisoft. Its first game, Ground Control, was released in 2000 by Sierra Studios. In a retrospective, founder Martin Walfisz said the game focused on “the tactics of the battles” rather than resource gathering and strategizing. That early history is distinct from the current announcement, which applies the Massive name to a broader set of Ubisoft teams.
Quick Recap
Rank #4
- Videogame Console Software XBox 360 Games
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
