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World desk5 min

Tech Execs Are Getting Wiser About AI’s Return on Investment

AI is improving individual productivity more widely than it is producing measurable enterprise financial impact. Here’s how executives can assess costs, workflow redesign and broader value.
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AI is improving individual productivity more often than it is producing measurable enterprise financial impact. The executive question is no longer just whether a tool saves time; it is whether a defined use case creates enough financial or broader organizational value to justify its full costs, adoption effort and operating conditions.

Why AI productivity does not automatically become profit

A person may finish a task faster with AI without the company reducing expenses or increasing revenue. The saved time might be absorbed by review and rework, or the underlying workflow may remain unchanged. To affect enterprise results, local gains need to persist across users and processes and translate into outcomes the organization values.

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McKinsey’s 2026 survey found that 80% of respondents said AI improved their individual productivity, while 37% attributed at least some EBIT impact to AI use. These are different measures: self-reported gains at an individual level are not equivalent to a company-level financial result. The figures describe respondents’ reports, not an audited census or proof that AI alone caused the outcomes. McKinsey’s 2026 State of AI report surveyed 1,719 respondents across 97 nations from May 4 to June 8, 2026, and weighted responses by each nation’s contribution to global GDP.

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How much enterprise value are companies reporting?

Only a small share of respondents reported substantial enterprise-level results. McKinsey classified about 6% as AI high performers: respondents reporting at least 5% EBIT impact from AI and significant value. The threshold and classification belong to McKinsey’s survey definition, not an independently audited standard for AI success.

Gartner’s September 2026 announcement about its 2025 findings said the odds of an AI initiative achieving ROI in 2025 were one in five. That figure is a broad estimate for initiatives in that year, not a current success rate for every project or a guarantee about any individual deployment. Gartner’s announcement also identifies cost understanding, ability to scale and data quality as common obstacles.

Workflow redesign is a stronger signal than adding a tool

McKinsey reports a notable difference in how high performers approach implementation: nearly three-quarters said they had fundamentally redesigned workflows enabled by AI, compared with about one-quarter of other respondents. This is an association in survey responses, not evidence that redesign alone caused higher returns.

For executives, the practical distinction is whether AI is inserted into an existing sequence or used to rethink how work moves from input to outcome. A tool that drafts a document may save an employee time; redesigning the approval, review and handoff process around that capability could change cycle time, staffing needs or service quality. The latter still needs measurement under real operating conditions.

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Measure the initiative, not just the model or pilot

A credible ROI case starts with a defined use case and a baseline. Track the result at the task level and the organizational level separately, then account for whether performance holds across teams and normal workloads.

  • Define the intended outcome: specify whether success means lower cost, more revenue, better quality, faster service, improved customer or employee experience, innovation, or another strategic result.
  • Record a baseline: measure the existing process before deployment, including its time, volume, quality and relevant financial results.
  • Count full operating costs: include model and token charges as well as integration, infrastructure, human review, governance, change management and ongoing operations. Those non-token categories are useful measurement guidance, not cost amounts published in the cited surveys.
  • Measure adoption and quality: record who uses the system, how often, how much review or rework it needs, and whether output quality meets the required standard.
  • Check scale and workflow change: test whether results persist across users, teams and operating conditions, and document whether the process itself changed.

McKinsey found that about one in five respondents said AI operating costs, including token costs, constrained use. That makes cost tracking a continuing operational requirement, not a one-time pilot calculation. Gartner also names cost understanding, scalability and data quality as recurring roadblocks.

Include value that does not appear directly in EBIT

Financial return matters, but it is not the only outcome leaders may need to evaluate. Gartner’s framework asks organizations to consider return on intelligence, return on integrity and return on individuals alongside conventional financial ROI. Depending on the use case, that means assessing whether AI improves access to useful insight, supports trustworthy and governed operation, or benefits employees and the people they serve.

Michael Chui, a senior fellow at McKinsey, described the gap between investment and captured value this way: “There’s a delay between the development of technology, even the investment in the technology, and the value that an organization can capture from it,” as reported by Computerworld. A balanced scorecard can make non-financial benefits visible without presenting them as cash savings or EBIT.

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Governance and data context belong in the value case

AI results depend on the information and controls surrounding the system. Gartner analyst Robert Thanaraj put the point plainly: “Governance adds trust. Context adds meaning. Without strong foundations, AI may well stand for amplified ignorance,” according to Computerworld. Data quality, accountability and safeguards are therefore not separate from value measurement: they affect whether outputs can be used reliably and at scale.

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What the AI harness figures do—and do not—show

Computerworld reported that KPMG’s September 2026 AI Pulse Survey found 55% of organizations had a formal AI harness layer, rising to 86% among organizations reporting established ROI. The accessible rendered KPMG release did not expose those exact figures, so they should be treated as Computerworld’s reporting of the survey rather than independently verified figures from the release. The comparison shows an association, not that adopting a harness caused organizations to achieve ROI. KPMG’s survey announcement is the underlying release.

The executive test: can the result survive contact with operations?

When CFOs ask CIOs, and investors ask CEOs, “Where’s the ROI from this stuff, already?”—a question Chui relayed to Computerworld—the useful response is a transparent account of what has changed, what it costs and what outcome has been measured. A promising demo or individual productivity gain is a reason to investigate, not by itself a business case.

The strongest case connects a defined outcome to a baseline, includes the full cost of running the process, shows adoption and quality in normal use, and explains whether workflow redesign made the result scalable. If the value is strategic or human rather than financial, name that measure explicitly instead of implying it has already appeared in profit.

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