Recommended Free Tools
NVIDIA has stopped producing the standard SHIELD TV and is focusing production on the SHIELD TV Pro, according to Ars Technica’s October 2, 2026 report. The company also announced that the Pro’s U.S. price would rise to $299, citing higher component costs, including memory. That statement does not say NVIDIA discontinued the standard model because it had “too much memory.”
Is NVIDIA discontinuing the SHIELD TV?
NVIDIA reportedly stopped producing the non-Pro SHIELD TV and is concentrating production on the Pro. This is a production change for the standard model; it is not evidence that the whole SHIELD platform or all support has ended. NVIDIA’s product information continues to describe the SHIELD line and list the 2019 SHIELD TV generation.
As an Amazon Associate I earn from qualifying purchases.
The SHIELD TV generation launched in 2019, making the Pro a seven-year-old product generation as of October 2026. NVIDIA has not announced a newer SHIELD TV generation in the sources cited here.
Why did NVIDIA raise the SHIELD TV Pro price?
An NVIDIA spokesperson told Ars Technica: “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” The company’s stated reason is increased component costs; the statement does not attribute the standard model’s production stop to excess memory or specify how much any individual component contributed.
#1 Best Overall
- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
There is a price discrepancy across NVIDIA’s pages. Its product landing page still displays older prices, while its support FAQ lists the Pro at $299.99. The spokesperson’s reported announcement gives $299 effective October 2, 2026; the FAQ’s $299.99 is the listed price, not the same figure. Check the current listing and retailer stock before buying.
Is “too much memory” the reason?
No. “Too much memory” is not NVIDIA’s reported explanation. NVIDIA’s 2019 launch announcement says the SHIELD TV Pro had 3 GB of memory and 16 GB of storage and was available for $199. Those specifications describe the Pro; they do not establish that the standard model had excess memory or that memory capacity caused its production to stop.
Rank #2
- 4K Ultra HD with Cinematic Visuals & Sound: Supports 4K resolution (3840 x 2160) at 60FPS, Dolby Vision, and HDR10+ for enhanced contrast, brightness, and color accuracy. Delivers immersive audio via Dolby Audio and DTS:X surround sound
- High-Performance Hardware: Equipped with a Quad-Core CPU (up to 2.5GHz) and ARM G310 V2 GPU for seamless navigation and multitasking. Includes 2GB RAM and 32GB internal storage (ROM) for ample app and content space
- Google TV Smart Platform: Runs the latest Google TV OS, offering personalized content recommendations, access to thousands of streaming apps (Netflix, YouTube, Disney+, etc.), and voice control via Google Assistant
- Advanced Connectivity & Decoding: Features dual-band Wi-Fi (2.4GHz/5GHz), Bluetooth 5.2, HDMI 2.1, and USB 2.0 ports. Supports decoding of 4K 60FPS video formats and Google Cast for screen mirroring
- Complete Setup Included: Comes with Xiaomi TV Box S (3rd Gen), voice remote control, power adapter, HDMI cable, and user manual. Compact design (95.25 x 95.25 x 16.7 mm) for discreet placement
Keep three points separate: the standard model is reportedly no longer being produced, NVIDIA is focusing production on the Pro, and NVIDIA cited industry-wide increases in component costs, including memory, when explaining the Pro’s price change.
Is the SHIELD TV Pro still available?
NVIDIA’s support FAQ listed the Pro in limited quantities in the United States and as sold out in the EU at the time of the October 2026 update. Availability can change, and the U.S. price or stock status should not be assumed to apply in other regions.
Rank #3
- Works with SHIELD TV 2015/2017/2019 models. Requires upgrade to the latest SHIELD Experience.
- Easy to use in the most darkly lit room. Pick up the remote and the buttons will instantly light up.
- Press the microphone button to access the powerful Google Assistant on your Android TV. Search for new movies, TV shows, or YouTube videos, look up stock prices, or check your commute time, all on your SHIELD TV.
- Customize your menu button with more than 25 choices. Launch your favorite app, enable AI upscaling, or mute your sound, or more! Different options can be applied to up to 3 actions: single press, double press, long press.
- Control your home entertainment center with SHIELD Remote’s built in IR blaster. Control volume, power, or input source.
Should you buy a SHIELD TV Pro for $300?
The Pro is the remaining model in the SHIELD lineup discussed here, but a higher price does not make it the right choice for every streaming setup. NVIDIA highlights 4K HDR, Dolby Vision and Atmos, AI upscaling, GeForce NOW, and USB expansion as Pro features. Decide based on which of those capabilities you actually need, and compare current prices, availability, format support, local playback needs, storage and ports, and update status against other devices before committing. Current specifications and prices for competing players are not established here.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Storage expansion for current owners
NVIDIA documents USB drive expansion for SHIELD TV. If you format a USB drive as internal storage, NVIDIA warns that it is encrypted for use with that SHIELD TV and cannot be used interchangeably with computers or cameras. Consider that trade-off before adopting a drive as internal storage; a drive used in a different configuration may have different behavior.
Quick Recap
Rank #4
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
Free tools Windows power users keep installed
One-click scans. No signup required.
