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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11If you need to send a newsletter this week, start with what subscribers should get from it—not with a template. The right format depends on your audience and goal: you might share useful industry updates, curate recommendations, tell a story, or point readers to a promotion. These 10 examples show what to borrow from each approach without copying another brand’s whole design.
What makes a newsletter example worth adapting?
A newsletter earns its place in someone’s inbox by delivering a clear reason to open it. Choose the promise first, then use a format that makes the promise easy to understand and act on. Shopify’s guide emphasizes matching newsletter type to company goals and audience needs: Shopify’s newsletter examples and guidance.
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As you review the examples, look for one or two useful mechanics: relevant subject matter, recognizable brand cues, short scannable sections, a sustainable schedule, or an obvious call to action (CTA). Treat these as patterns, not as a measured ranking or a mandate to reproduce the original email.
10 newsletter examples and what to borrow
1. Dribbble: an interest-specific update
Shopify describes Dribbble’s newsletter for marketing and advertising professionals as a mix of design-related blog excerpts and industry updates. The useful lesson is to lead with a subject subscribers already care about, rather than filling every issue with product news. Shopify’s Dribbble example.
2. Wonder Valley: lifestyle and place
Wonder Valley’s Desert Dispatch connects its brand to Joshua Tree through weather forecasts and local events, alongside a visual identity tied to the region. This approach works when a brand’s wider world offers relevant material subscribers would value even when they are not shopping. Shopify’s Wonder Valley example.
3. CAP Beauty: a curated gift guide
CAP Beauty’s gift guide features selections from four creatives. Borrow the idea of using trusted perspectives to make a roundup more distinctive. Curation should help readers choose; a list that is only a grid of the sender’s products may feel more like an ad. Shopify’s CAP Beauty example.
4. Saie: staff picks beyond the product catalog
Saie’s “Trending at HQ” includes recommendations across food, books, television, and activities. The format gives subscribers a sense of the people and tastes behind the brand. Use it when those recommendations feel authentic and connected to your audience—not simply as filler between sales messages. Shopify’s Saie example.
5. Gohar World: a useful adjacent-topic guide
The tableware company Gohar World shares a Barcelona restaurant guide. It is a model for expanding beyond what you sell while staying within your brand’s perspective. A useful adjacent guide can build trust by helping readers with a related interest, not just asking them to buy. Shopify’s Gohar World example.
6. Graza: a blog roundup
Graza previews blog content with links to the full pieces. That structure gives subscribers enough context to decide what to read while directing the main click to the article. Keep each preview brief and make the destination clear. Shopify’s Graza example.
7. Italy Segreta: a themed magazine issue
Italy Segreta packages its online magazine as themed issues with an introduction, visuals, and short blurbs. The newsletter feels like an editorial product rather than a pile of links. This can suit organizations with a recognizable subject area and enough material to maintain a coherent theme. Shopify’s Italy Segreta example.
8. Dusen Dusen: a theme that connects content and products
One Dusen Dusen issue centers on soup recipes and related home goods. The theme gives the issue a point of view, while the products fit naturally into the story. A themed issue is strongest when the connection is credible and useful—not just a seasonal label placed over unrelated promotions. Shopify’s Dusen Dusen example.
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9. Brooklyn General Store: a playful editorial theme
Brooklyn General Store has celebrated squirrels with related knitting patterns and products. It shows how a distinctive subject can express brand personality while still giving readers something practical to explore. Shopify’s Brooklyn General Store example.
10. ALDI: a direct promotional roundup
ALDI’s subject line, “Your Weekly Ad is Here,” plainly tells readers what the message contains, while category links help them browse deals. The lesson is that clarity can serve subscribers better than a clever subject line when the offer is the point. Constant Contact’s ALDI example.
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Two more formats for onboarding and visual storytelling
These additional examples illustrate useful patterns that do not fit neatly into the 10 distinct formats above: a welcome issue and three different approaches to visual design.
Saatchi Art: make the welcome issue useful immediately
Constant Contact describes Curator’s Corner as introducing its curator and recurring format while offering framing tips, an artist feature, and an upcoming art fair in the first issue. A welcome email can establish what subscribers will receive while delivering value in that very message. Constant Contact’s Curator’s Corner example.
To’ak Chocolate, Amundsen Sports, and Minimalist Baker: match design to the job
One design guide contrasts To’ak Chocolate’s minimalist, story-led email, Amundsen Sports’ visual product story, and Minimalist Baker’s content-led newsletter. These approaches are not interchangeable: narrative, product discovery, and editorial content each call for a different balance of imagery and text. Choose the treatment that supports the issue’s main purpose and makes the next step clear.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to choose and adapt a format
- Set the goal. Decide whether the issue should teach, curate, tell a story, announce something, or sell. Give it one primary job.
- State the subscriber value. Write down what a reader gets for opening the email. If the answer is only “news about us,” find a more specific benefit.
- Pick a repeatable format. Match the format to both the goal and the material you can reliably provide. An occasional guide or a recurring set of recommendations is only useful as a promise if you can sustain it.
- Put the most useful material first. Keep sections short and scannable, use familiar brand cues, and make the main CTA easy to find.
- Check the mobile experience. Preview the email on a phone so that the hierarchy, links, and CTA remain easy to follow on a small screen.
- Set expectations and respect consent. Tell subscribers what they are signing up for, send at a pace your organization can maintain, use a permission-based list, and include a clear unsubscribe link. Constant Contact’s guide offers practical newsletter design and sending advice: newsletter examples and tips.
Make the content more relevant with audience segments
A newsletter format does not have to serve every subscriber identically. Shopify gives the example of separating customers who bought DIY shampoo kits from those who bought premade shampoo: their interests and likely next questions differ, so the content can differ too. Segment when you have a meaningful reason to tailor the message, rather than adding complexity without improving relevance. Shopify’s customer segmentation guide.
What can a weekly cadence achieve?
Shopify attributes a 48.31% open rate and a 5.71% click-through rate for weekly newsletters to GetResponse 2023 data. These are historical reported benchmark figures, not a forecast for a particular campaign or proof that weekly sending will produce the same results for your audience. Use them as context only; your own audience, message, and measurement period matter. Shopify’s newsletter guidance.
How to compare examples before borrowing a format
Do not judge an example by appearance alone. Check whether its mechanics fit your readers and your capacity to produce it:
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- Audience relevance: Would your subscribers care about this subject?
- Primary purpose: Is the email teaching, curating, telling a story, or selling?
- Content and promotion: Does the promotional material fit naturally with the useful content?
- Presentation: Does the format call for a visual story, short text previews, or a more editorial treatment?
- Scanability: Can readers find the main point and CTA on mobile?
- Clarity: Does the subject line set an accurate expectation, and is the next step obvious?
- Sustainability: Can you keep delivering this kind of issue at the cadence you promise?
For more planning ideas, Drip frames the assignment in the practical terms many marketers face: “We need to send a newsletter this week.” Drip’s newsletter examples.
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