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Is the 55-Inch Roku Pro OLED Really $699 for Prime Day?

Tom’s Guide reported a $699 Amazon price for the 55-inch Roku Pro Series OLED on October 6, 2026. Here’s what the model includes and what to verify before buying.
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Tom’s Guide reported that Amazon had the 55-inch Roku Pro Series OLED TV for $699 on October 6, 2026, a stated $300 off its $999 pre-sale price. That is a dated deal report, not confirmation that the offer is still live: check the current Amazon listing for checkout price, seller, stock, delivery, and Prime eligibility before buying. Tom’s Guide’s deal report said its review of the TV was still in progress.

What the reported $699 deal covers

The offer in Tom’s Guide’s October 6, 2026 report was for the 55-inch Roku Pro Series 4K OLED TV, model 55RAD5. Roku’s product page identifies the 65-inch version separately as model 65RAD5. The deal is for the standard Pro Series OLED, not the Pro Series LX. Roku’s official product page lists the 55-inch model at a regular price of $999.99; that is distinct from the $999 pre-sale figure Tom’s Guide used to calculate the reported $300 discount.

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The sale article identifies Amazon as the retailer, but the available report does not establish the live price or current offer terms. Confirm the exact model, seller, and final checkout total on the listing rather than assuming the dated price remains available.

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What the 55-inch Roku Pro OLED includes

Roku specifies a 54.6-inch diagonal 4K OLED panel with a 120Hz refresh rate. Picture formats include Dolby Vision, HDR10+, and HLG, and the TV runs Roku OS. Roku also describes its Smart Picture Max feature as using AI to optimize the picture.

#1 Best Overall
Sale
Roku 55-Inch Pro Series Smart TV | 4K OLED 120Hz | 2026 RokuTV
  • TVs from TV experts: From America’s number 1 TV streaming platform*, the thoughtfully-designed Roku Pro Series OLED TV combines the delightfully simple Roku experience with picture you have to see to believe. *Based on hours streamed—Hypothesis Group
  • TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
  • A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
  • OLED? Oh wow: Thanks to OLED technology, this TV lets you see colors at their most vibrant and blacks that are truly black.
  • Picture, perfected: Roku Smart Picture Max automatically tunes your TV to best suit what you’re watching—no fiddling with settings required.

Gaming and connections

Roku lists FreeSync Premium, variable refresh rate (VRR), auto low latency mode (ALLM), and automatic game mode for the standard Pro Series OLED. Its 120Hz specification applies to this model; the up-to-144Hz VRR claim belongs to the separate Pro Series LX, not the TV in the deal.

For connections, Roku specifies four HDMI 2.1 inputs, one with eARC, plus USB-C, USB-A, cable/antenna input, and optical audio output. The listed wireless standard is Wi-Fi 5. Dolby Atmos is also listed. The box includes the TV, power cord, stands, and backlit voice remote.

Rank #2
Sale
Roku 65-Inch Pro Series Smart TV | 4K OLED 120Hz | 2026 RokuTV
  • TVs from TV experts: From America’s number 1 TV streaming platform*, the thoughtfully-designed Roku Pro Series OLED TV combines the delightfully simple Roku experience with picture you have to see to believe. *Based on hours streamed—Hypothesis Group
  • TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
  • A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
  • OLED? Oh wow: Thanks to OLED technology, this TV lets you see colors at their most vibrant and blacks that are truly black.
  • Picture, perfected: Roku Smart Picture Max automatically tunes your TV to best suit what you’re watching—no fiddling with settings required.

Apps and content costs

Roku notes that some app content may require paid subscriptions or other payments. App availability varies by country and can change, so the included Roku OS does not mean streaming subscriptions are included with the TV.

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How the Roku compares with the cited LG alternative

Tom’s Guide compared the Roku with a 48-inch LG B6 at a reported $699 price. These figures are from its October 6, 2026 deal article, which said its Roku review was still in progress; they are not a completed, comprehensive review or an independent guarantee of either TV’s present price.

Rank #3
Roku 55-Inch Pro Series Smart TV - 4K QLED Mini-LED TV - RokuTV | Flat Screen Television with 120Hz Refresh Rate & Dolby Vision IQ, Live News, Sports, Entertainment - Backlit Voice Remote Pro
  • Dazzling picture: Watch larger-than-life colors pop off the QLED screen and dive into vivid highlights, deeper darks, and realistic depth with thousands of mini-LEDs. Bring entertainment to life with brilliant Dolby Vision IQ technology.
  • Your new centerpiece: With our custom mount, your TV sits flat against the wall. Check out offers under TV size options above to bundle a TV and mount. Browse famous artists or upload your photos and turn your TV into a digital gallery with Backdrops.
  • TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
  • A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
  • Blistering speed: Roku Pro Series TVs let you follow the action with a 120Hz refresh rate perfect for gaming and watching live sports.
Comparison point Roku Pro Series OLED, 55-inch LG B6, 48-inch
Reported price $699 at Amazon, reported October 6, 2026; $300 below the stated $999 pre-sale price (Tom’s Guide) $699 cited in Tom’s Guide’s October 6, 2026 comparison; retailer and current price should be checked live
Screen size 55-inch class (54.6 inches diagonal), per Roku 48 inches, per Tom’s Guide
Panel and formats 4K OLED; Dolby Vision, HDR10+, and HLG, per Roku Tom’s Guide’s cited comparison does not establish these specifications
Refresh and gaming 120Hz; FreeSync Premium, VRR, ALLM, and automatic game mode, per Roku Tom’s Guide’s cited comparison does not establish these specifications
SDR brightness at 10% 331 nits (Tom’s Guide measurement; review in progress) not stated in the cited Tom’s Guide deal report
HDR brightness at 10% 462 nits; the article also parenthetically reports a 574-nit higher-brightness reading (Tom’s Guide measurement; review in progress) not stated in the cited Tom’s Guide deal report
Rec. 2020 gamut coverage 70.74% (Tom’s Guide measurement; review in progress) not stated in the cited Tom’s Guide deal report
Input latency 9.1 milliseconds (Tom’s Guide measurement; review in progress) not stated in the cited Tom’s Guide deal report

At the same reported price, the Roku gives you a larger screen, but the comparison does not establish that it is better overall: the cited article did not provide matching LG measurements for the table’s lab categories, and its Roku review was unfinished. Compare each TV’s live price and full specifications before deciding whether screen size, features, or a particular panel’s performance matters most to you.

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Check fit and mounting before ordering

Roku lists a 300 × 200 mm VESA pattern for the 55-inch model. If you plan to wall-mount it, make sure the mount supports that pattern and is rated for the TV’s weight. The included stands are an alternative for furniture placement.

Best Value
Sale
Roku 55-Inch Plus Series Smart TV - 4K QLED Mini-LED TV - RokuTV
  • Breathtaking picture: Mini-LED backlighting brings out the rich detail on this 55" flat screen 4K TV, while the QLED screen and Dolby Vision technology create striking color and vivid highlights.
  • TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
  • A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
  • More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
  • Play before you press play: Experience TV’s biggest moments, find special collections across your favorite genres and interests, or add friendly competition to movie nights with interactive games. With Roku, TV is a lot more fun.
Rank #4
Roku 55-Inch Select Series Smart TV 2026-4K (2160p) QLED TV TV | Flat Screen QLED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News, Sports, & Movies
  • Breathtaking picture: Sharp 4K brings out rich detail on our 55" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
  • Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
  • TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
  • A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
  • More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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