Duda is best suited to freelancers and agencies that build and manage websites for clients—not necessarily to someone who needs one personal site. Its client workflows, multi-site management, and optional white labeling are the main reasons to consider it. The key cost question is broader than the account-plan price: check how many published sites are included and what each additional site costs.
What Duda is—and who it is for
Duda combines a website builder with tools for managing client projects. Its drag-and-drop editor, responsive layouts, and client-oriented workflow are aimed at professionals who create and maintain sites for others. TechRadar’s 2026 comparison names Duda its best choice for agencies and freelancers, though that is the publication’s assessment rather than a universal ranking.
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That positioning matters when you evaluate the price. An agency may value shared workflows and branded client experiences across many projects; a solo site owner may pay for capabilities they do not need. For a single small-business site, compare the full recurring cost and plan limits with simpler alternatives before committing.
How much does Duda cost?
Duda’s pricing page lists the following prices for annual billing. Prices and plan terms can change, so check the current pricing page before purchasing.
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| Plan | Annual-billing price listed | Published projects included |
|---|---|---|
| Basic | $19/month | 1 |
| Team | $29/month | 1 |
| Agency | $52/month | 4 |
| White Label | $149/month | 4 |
| Custom | Pricing by inquiry | Not stated on the pricing page |
The account plan and published-site subscriptions are separate considerations: the included-project count is not the same as unlimited publishing. Duda lists a separate charge for additional sites; check the pricing page for the current amount and any terms that apply to your account.
Duda also advertises a 14-day free trial without a credit card and a 30-day money-back guarantee. Review the terms on its site to confirm eligibility and details before relying on either offer.
What does the higher-tier pricing buy?
Multi-site and client workflows
Agency and White Label include four published projects, compared with one on Basic and Team, according to Duda’s pricing page. If you manage several client sites, compare that included count with your expected portfolio and the cost of additional sites. The right plan depends on the number of projects you actually publish, not simply the number of people on your team.
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Duda says White Label and Custom plans let agencies present the builder, multi-site dashboard, preview pages, platform emails, and other elements under their own brand. This is a distinct benefit for firms that want clients to work in an agency-branded environment; it is not a feature to assume comes with every plan.
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AI credits and newer tools
Duda describes monthly AI Credits as a usage allowance for advanced features such as Duda Vibe, custom-widget generation, and Copilot actions. Paid accounts receive an allowance that refreshes monthly, and the company says additional credits can be purchased as one-time top-ups. The allowance and top-up terms can depend on the account, so confirm them directly before estimating ongoing AI costs.
In an announcement dated July 15, 2026, Duda introduced an improved AI site-generation experience, a Custom Widget generator, and Duda Vibe, which it describes as a conversational editor for websites and web applications. Duda says Vibe projects appear alongside traditional Website Builder projects in a shared dashboard. The announcement does not establish that every feature is available to every customer or plan; verify current access before choosing a subscription around it.
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What can you build with the editor?
Duda describes its editor as drag-and-drop, with access to parts of a site’s code, including CSS. Developers can add functionality through the Custom Widget Builder or HTML Widget, while the company says sites adapt to different device sizes. Those options provide a route beyond the standard visual editor, but the available code access should not be mistaken for unrestricted control over every part of the platform.
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Duda’s product page claims 99.95% uptime and says customers have reported building sites 50–70% faster after switching. Those are company-stated claims; the cited product material does not establish independent verification or, for the speed comparison, a study design. Treat them as vendor claims rather than a guarantee of your own results.
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TechRadar’s 2026 comparison flags concerns about lower-tier value, feature restrictions by plan, template switching, support availability, and website export on Basic and Team. These are that publication’s editorial findings, not a guarantee that every customer will encounter the same issue. Still, they point to practical questions to resolve before moving client work onto the platform:
- Total cost: Calculate the account plan plus published-site charges for the number of sites you expect to maintain.
- Plan boundaries: Confirm that the collaboration, support, white-label, and other features your workflow needs are included in the plan you are considering.
- Design changes: Check how template changes work before building a large site, especially if you expect to redesign it later.
- Exit options: Confirm what can be exported and what help is available on your plan before migrating an existing site or making Duda the home of client projects.
- Store requirements: Assess the ecommerce features and any associated costs against the needs of each client; the cited comparison does not establish a comprehensive feature-by-feature ecommerce assessment.
How to decide whether Duda fits
Duda is worth a close look when your work involves multiple client sites and you value centralized management, collaboration, reusable workflows, or presenting the platform under your own brand. TechRadar’s comparison supports that agency-oriented fit, while its concerns about plan restrictions and support make it important to match the subscription to your operating needs.
If you are choosing a builder for one personal or small-business site, start with the full recurring cost and the features you will actually use. If you are an agency, estimate your published-site count, decide whether white labeling matters, and verify support, export, ecommerce, and AI-credit terms before committing. The available sources do not establish a complete side-by-side feature comparison with other builders, so select alternatives based on those specific requirements rather than assuming one platform wins every category.
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Moving existing sites to Duda
Duda recommends its Import Content feature for moving one or two sites, its Experts Program for around one or two dozen sites, and sales-assisted options for larger migrations. These are the company’s recommendations, not independently documented migration outcomes. For a client portfolio, confirm which content and design elements will transfer, what work remains manual, and who is responsible for checking each migrated site before launch.
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