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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteThe Roku TV setting to check is Automatic Content Recognition (ACR), found under Settings > Privacy > Smart TV Experience. Turning it off opts out of this specific content-recognition feature; it does not erase information Roku says was collected while ACR was on, or disable every form of data collection, advertising, or personalization.
What Roku’s ACR setting does
Roku Support describes Automatic Content Recognition as a feature that creates an encrypted fingerprint from screen pixels and matches it against a content catalog. It can identify movies, shows, games, or ads viewed through streaming, an antenna, or other connected devices. That means the feature is not limited to content played through a Roku streaming app.
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Roku says ACR is not enabled out of the box, so check the setting on your own device rather than assume it is active. If it is on, disabling it reduces this particular recognition and collection while it remains off; it is not a blanket privacy switch.
How to turn off ACR on a Roku TV
- Press Home on your Roku remote.
- Open Settings from the left-hand menu.
- Go to Privacy > Smart TV Experience.
- Highlight Automatic Content Recognition (ACR) and press OK to turn it off.
Roku says pressing OK again enables the setting. Menu labels may vary by model or software version, so follow the options displayed on your TV. Roku also documents a route through Privacy Settings at my.roku.com: its online instructions say to toggle the setting twice until it returns to NO. The on-device path is the clearest way to confirm the current state on your TV. Roku says the Roku Mobile App can also be used as a remote.
#1 Best Overall
- Bright, clear picture: Bring entertainment to life on our 40" flat screen TV with bright 1080p Full HD—perfect for bedrooms, kitchens, and beyond. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
What switching ACR off does—and does not do
It does not remove previously collected information
Roku says information collected or used while ACR was enabled is retained after you disable it. The support guidance does not specify a retention period or describe a deletion request for that data. Treat the switch as an opt-out going forward, not a way to erase viewing information already collected.
It does not turn off every kind of advertising
ACR is separate from Roku’s sensitive-ad-category controls. Those controls restrict some non-video display ads in Roku menus and screensavers; Roku says they do not cover video ads, ads in partner apps, or certain ads shown to all users. See Roku’s ad-preference guidance for that separate setting.
Rank #2
- Breathtaking picture: Sharp 4K brings out rich detail on our 55" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
It may not stop recommendations or all personalization
Roku says its Home Screen can adapt to viewing, saved items, and ratings, and that recommendations use viewing history. The support information does not specify exactly how disabling ACR affects those recommendations. Do not assume the ACR switch turns off all personalization. Roku’s explanation of Home Screen changes is available in its Home Screen support article.
One feature with a stated U.S. limitation
Roku says More Ways to Watch is currently supported only in the United States and requires Smart TV Experience/ACR. This is a limitation for that particular feature, not a statement that Roku’s other privacy controls are U.S.-only.
Quick Recap
Best Value
- Bright, clear picture: Bring entertainment to life on our 32" flat screen TV with bright 1080p Full HD—perfect for bedrooms, kitchens, and beyond. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
Rank #4
- Breathtaking picture: Sharp 4K brings out rich detail on our 50" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
Rank #3
- Bright, clear picture: Bring entertainment to life on our 24" flat screen TV with bright 720p HD—perfect for bedrooms, kitchens, and beyond. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
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