Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Clear out junk files and repair common Windows errors3Scan for outdated or missing drivers - takes under a minuteSpecial offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
You can make a YouTube live stream shoppable in two ways: connect a supported store to tag your own products, or—if your channel qualifies—join the YouTube Shopping affiliate program to tag products from participating brands. In either case, use YouTube Studio’s Shopping controls to add products and pin a featured item while live. What viewers can see and where they can buy depends on the product, location, and channel eligibility.
Choose the right YouTube Shopping route
| Option | What you feature | How it works | Best fit |
|---|---|---|---|
| Your own products | Items sold through your connected store | Connect a supported store or retailer, then tag its products. YouTube names Shopify and Spring as examples, but availability and features may vary. | Creators who sell their own merchandise or products |
| Other brands’ products | Items from participating brands and retailers | Join the YouTube Shopping affiliate program if your channel meets its requirements; eligible purchases may earn a commission. | Eligible creators who demonstrate or recommend other brands’ products |
The two routes have different eligibility checks and purchase flows. YouTube does not state one universal affiliate commission rate in the cited program guidance, so check the terms shown in your account rather than assuming a rate.
As an Amazon Associate I earn from qualifying purchases.
Check eligibility before planning an affiliate stream
YouTube’s current affiliate-program overview lists these minimum requirements. The program’s pilot criteria can differ, so confirm whether enrollment is available in your own YouTube Studio account.
Quick wins for a faster PC:
Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
- Your channel is in the YouTube Partner Program and meets YouTube’s subscriber threshold.
- You are based in Argentina, Brazil, India, Indonesia, Japan, Korea, Malaysia, Mexico, the Philippines, Singapore, Taiwan, Thailand, the United States, or Vietnam.
- Your channel is not a music channel or Official Artist Channel and is not associated with music partners.
- Your channel audience is not set as Made for Kids, and the channel does not have a significant number of videos set as made for kids.
To check, open YouTube Studio > Earn > Programs and look for the Shopping affiliate program. The eligible creator-country list is not the same as the list of places where viewers can shop; viewers’ access also depends on product availability and delivery coverage.
#1 Best Overall
Sale
Logitech Brio 101 Full HD 1080p Webcam for Streaming and Meetings - Black | 1080p with auto-Light Correction, Built-in mic, Privacy Shutter, USB-A, Compatible with Teams, Google Meet, Zoom and More
- Compatible with Nintendo Switch 2’s new GameChat mode
- Auto-Light Balance: RightLight boosts brightness by up to 50%, reducing shadows so you look your best—compared to previous-generation Logitech webcams (1)
- Privacy with a Slide: The integrated webcam cover makes it easy to get total, reliable privacy when you're not on a video call
- Built-In Mic: The built-in microphone lets others hear you clearly during video calls
- Easy Plug-And-Play: The Brio 101 works with most video calling platforms, including Microsoft Teams, Zoom and Google Meet—no hassle; it just works
Connect a store to sell your own products
- Confirm availability. In YouTube Studio, check Shopping eligibility and the currently supported store platforms or retailers for your channel and country. Shopify and Spring are examples named by YouTube, not a guarantee that every integration is available to every creator.
- Connect your store. Follow the connection flow shown in Studio for the supported platform you use. Make sure the products you intend to feature are available in that store.
- Open your live-stream controls. In YouTube Studio, choose Create > Go Live, then select the stream or its management view.
- Add products. Open the Shopping tab below the preview, add or remove products, and save. The order in the product picker determines the display order.
- Feature an item during the broadcast. Use the live Shopping controls to pin a product when you want to bring it to viewers’ attention. You can also add tags after the stream; those tags can appear on the replay.
Join the affiliate program and tag other brands’ products
- Check Studio for access. Go to YouTube Studio > Earn > Programs and check whether the Shopping affiliate program is offered to your channel.
- Review the program terms. Confirm the products, retailer availability, and commission terms displayed for your account. A commission is possible on eligible purchases, but there is no universal rate established in YouTube’s reviewed guidance.
- Choose products that match the stream. Tag items that viewers can clearly identify and that are meaningfully related to what you are showing or discussing.
- Add and order the tags. For a live stream, open its Shopping controls in Studio, add the selected products, arrange them in the order they appear, and save.
- Pin the featured item and make the next step clear. Pin a product when it is being discussed or demonstrated. Tell viewers where to open the Shopping control and what they can expect to see.
YouTube’s live-shopping guidance recommends matching tags to the products as they appear and giving viewers a clear call to action. You can add tags after the broadcast as well, so products may appear on the replay.
What viewers see and where checkout happens
Viewers can open the Shopping control on an eligible live stream to browse tagged products. A pinned item highlights a featured product, and product shelves may appear below or beside eligible streams. Depending on the product and shopping surface, a viewer may see a product preview or be sent to the official retailer’s store.
Rank #2
Sale
EMEET C960 1080P Webcam with Microphone, 2 Mics, 90° FOV, Computer Camera | USB Type-A & A-to-C Adapter, Fixed Focus, Plug&Play for Zoom/Teams/Facetime/YouTube/Google Meet/Switch 2 Camera, 2025 Version
- 1080P Webcam with Cover for Video Calls - EMEET computer webcam provides design and Optimization for professional video streaming. Realistic 1920 x 1080p video, 5-layer anti-glare lens, providing smooth video. C960 computer camera delivers 1920x1080 video with fixed focus (11.8–118.1 inches), so as to provide a clearer image. C960 USB webcam has a cover and can be removed automatically to meet your needs for privacy. For optimal image performance, use the webcam in a well-lit environment.
- Built-in 2 Omnidirectional Mics - EMEET webcam with microphone for desktop features 2 built-in omnidirectional microphones, picking up your voice to create clear audio for communication. When installing the webcam, select EMEET C960 as the default microphone input device in your computer and video applications and select C960 as the default device in Zoom/Teams and ensure microphone permissions are enabled for proper use. Please note that C960 does not include built-in speakers.
- Automatic Light Adjustment - Automatic exposure adjustment is applied in EMEET HD webcam 1080p so that the streaming webcam can deliver stable image performance. EMEET C960 camera for computer also features color adjustment and exposure optimization to help you look your best. For optimal video quality, it is recommended to use the webcam in normal or well-lit environments and select suitable video settings in your application. Proper lighting helps achieve a clearer and more balanced image.
- Plug-and-Play & Upgraded USB Connectivity - New C960 webcam features both USB Type-A & A-to-C adapter connections for wider compatibility. For stable performance, connect the webcam directly to the computer's main USB port and ensure the device is recognized correctly. If a hub or docking station is used, please ensure it provides sufficient power and stable data transmission, as limited ports may affect performance. 90° wide-angle lens captures more participants without frequent adjustments.
- High Compatibility & Multi Application - C960 webcam for laptop is compatible with Windows 10/11, macOS 10.14+, and Android TV 7.0+. Not supported: Windows Hello, TVs, tablets, or game consoles. It works with Zoom, Teams, Facetime, Google Meet, YouTube and more. Please select C960 webcam as the default camera and microphone device in your application and ensure camera/microphone permissions are enabled, especially on macOS. (Tips: Incompatible with Windows Hello)
Checkout is not necessarily completed on YouTube. YouTube says it is not responsible for external retailers’ products or transactions. Whether a viewer sees or can receive a product depends on their location and the item’s shipping availability. The countries in which viewers can shop are broader than the countries in which creators may qualify for the affiliate program.
Recommended Free Tools
Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.
Make products clear, relevant, and compliant
- Show the actual product clearly. Keep it identifiable in the video; mention it verbally or in on-screen text where that helps viewers connect the item to its tag.
- Keep tags relevant. Tag products meaningfully related to the broadcast, and use them safely.
- Check for restrictions that can hide tags. YouTube says product tags will not show for streams with claimed content or certain music-partner associations, content marked Made for Kids, paid content, streams limited or ineligible for monetization, or streams blocked for ads.
- Clear rights to stream material. You are responsible for having the necessary rights to all stream content, including music, and for following YouTube’s Community Guidelines and Terms of Service.
- Review sponsorship obligations. Check any sponsorship contract and use applicable paid-promotion disclosures.
Troubleshoot missing products or tags
| What you see | Likely reason | What to check |
|---|---|---|
| The affiliate program is missing from Studio | The channel may not meet the program requirements, or the program may not be available to that account. | Review the eligibility criteria and the options shown under Studio > Earn > Programs. YouTube notes that pilot criteria can differ. |
| A tagged item does not appear on the stream | The stream or channel may fall into a category where tags do not show, such as claimed content, Made for Kids content, or a stream with monetization or ad restrictions. | Check the stream’s status and content settings, and review YouTube’s product-tagging restrictions. |
| A viewer cannot see or buy an item | Product visibility, retailer availability, and shipping depend on the viewer’s location and the product. | Check the viewer-facing product listing and retailer’s delivery coverage. Do not assume creator affiliate eligibility determines viewer shopping availability. |
| A change made during the stream is not visible to existing viewers | YouTube cautions that some live changes may not appear immediately to viewers already watching. | Allow for a delay, then check the stream from a viewer’s perspective. Confirm the product remains in the Shopping controls in Studio. |
| The replay has no product tags | Tags may not have been added or saved for the replay. | Open the stream’s management controls after it ends, add products, and save. |
Or let it run in the cloud
For a YouTube Shopping broadcast, set up and manage the stream through YouTube Studio as described above. If you also want uploaded video to keep a YouTube channel live around the clock, StreamNeo is a separate cloud service: upload a recording or build a playlist, add your YouTube stream key once, and go live. It plays uploaded videos; it does not broadcast from a camera.
Rank #3
Sale
EMEET 1080P Webcam with Microphone, C960 Web Camera 2 Mics Streaming Webcam
- Full HD 1080P Webcam with Cover for Video Calls - EMEET computer webcam provides design and Optimization for professional video streaming. Realistic 1920 x 1080p video, 5-layer anti-glare lens, providing smooth video. The fixed focal length makes the object in the focal length range of 11.8-118.1 inches, so as to provide a clearer image. The C960 usb webcam has a cover and can be removed automatically to meet your needs for protection. It is a great choice for home office.
- Built-in 2 Noise Reduction Mics - EMEET webcam with microphone for desktop is 2 built-in omnidirectional noise reduction microphones, picking up your voice and filtering out background noise to create an excellent radio effect.EMEET computer webcam enables you to enjoy crystal clear voice for communication. (When installing the web camera, remember to select EMEET C960 usb webcam as the default device for the microphones)
- Low Dependence on Light Condition - Automatic low-light correction technology is applied in EMEET HD webcam 1080p so that the streaming webcam could capture the image in dim light. EMEET C960 camera for computer also has low-light boost, color boost and adjust exposure so you look your best, even in dim and harsh lighting. Imagine you are working in front of a sunny window. Is it convenient for no need to draw the curtains first when a video call comes in to get a normal exposure picture?
- Plug-and-play & 90 Degrees Wide View - No driver required. EMEET C960 pc webcam can be used without drivers to realize plug and play for saving your trouble. The convenient foldable design of web camera allows you to take it anywhere, and the USB cord is long enough for any task. The 90° wide-angle lens of USB camera can accommodate more participants. In video calls, there is no need to frequently adjust the direction of the web cam to show people in different positions.
- High Compatibility & Multi Application - C960 webcam for laptop is compatible with Windows 10/11, MacOS10.14 or later, Linux, Android TV 7.0 or later. The compatibility of the streaming camera is super wide for major software like Zoom, Teams, Facetime, Google Meet, YouTube and more. Whether this web camera is used for online studying/ teaching, home office, conference, meeting or video calling, the web camera is perfectly suitable for you as a tripod-ready universal clip. (Tips: Incompatible with Windows Hello functions)
- Nothing has to stay on at home; the stream runs from the cloud.
- One flat price per slot covers any uploaded quality up to 4K 60fps, with no re-encode or quality tiers.
- StreamNeo automatically recovers if YouTube drops the stream.
- The first day is free with no card required.
- Monthly: $9.99 per month.
See StreamNeo for details, or start the free first day.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
