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How Is Snapchat Snap Score Calculated? What Snapchat Confirms

Snapchat confirms that sent and received Snaps and posted Stories contribute to Snapscore, but it keeps the full formula and point values private.
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Snapchat says Snapscore combines the Snaps you send and receive, the Stories you post, and “a couple other factors.” It does not disclose the full equation or how many points any one activity is worth, so there is no confirmed points-per-Snap or points-per-Story rule.

What Snapchat says counts toward Snapscore

Snapchat Support describes Snapscore as the result of a “super-secret, special equation” that combines three named inputs: Snaps sent, Snaps received, and Stories posted. The company also refers to additional factors without identifying them. Snapchat’s What is a Snapscore? help page does not publish the equation, point values, or weights.

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How many points does each Snap or Story add?

Snapchat’s public explanation provides no fixed points-per-Snap or points-per-Story table. Claims that every action is worth a specific number of points—or that every user’s score follows a universal one-point-per-action rule—are not confirmed by the support information.

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That also means a score change cannot reliably be traced to one particular event using the public formula. Snapchat does not specify whether a received Snap counts on delivery, when opened, or at another point, and it does not name the other factors.

Do Stories increase Snapscore?

Yes. Snapchat explicitly lists Stories you post among the inputs to Snapscore. It does not state how many points a Story adds or explain how Story activity is weighted against sent or received Snaps.

Does Snapchat+ increase Snapscore?

Snapchat+ includes an optional Snapscore Multiplier. Snapchat says subscribers can grow their score twice as fast when they send a Snap to or receive one from another Snapchat+ subscriber. The feature applies to those Snaps; Snapchat’s description does not extend it to Stories or all score activity. It is off by default. Snapchat’s Snapscore Multiplier help page gives this activation path:

  1. Open My Account in Snapchat.
  2. Tap the Snapchat+ membership card.
  3. Toggle Snapscore Multiplier on.
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Where to find your score—and whether you can reset it

Your Snapscore appears under your name on your Profile screen. Snapchat says there is no way to lower or reset it.

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