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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11Short answer: Google Ads API publishes about four major versions a year, usually three to four months apart, plus occasional minor releases. A major version changes the URL path and can break code; a minor version keeps the existing major endpoint and is backward compatible. Major versions typically remain available for about 12 months, while minor versions last about 10 months. As of October 20, 2026, v26 is the newest major release and is scheduled to sunset in November 2027.
Google Ads API versioning at a glance
The API uses a major.minor version format. The major number identifies a compatibility boundary; the minor number adds compatible functionality within that major line.
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| Release type | Example | Compatibility | Endpoint behavior | What developers normally do |
|---|---|---|---|---|
| Major | v26 | May contain backward-incompatible changes | Uses a new path, such as https://googleads.googleapis.com/v26 |
Move the application and client library to the new major version, then test and remediate breaking changes |
| Minor | v26.1 | Backward compatible | Updates the existing v26 endpoint in place | Keep calling v26; update the client library if you need fields or features introduced by the minor release |
Google’s operational guidance describes four new major versions throughout the year, with periodic minor versions between them. The average interval between new versions is approximately three to four months, but individual dates are not a contract. A version can therefore be current for only part of a year before a newer major release is available.
How the release cadence works
Major releases define compatibility boundaries
A major release such as v26 is a new API surface. It can remove or rename fields, services, methods, or enum values; change field types or resource-name formats; alter HTTP URL formats; change output defaults; or introduce different error reasons. These are the changes that can require source-code edits, regenerated types, query changes, or revised error handling.
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Each major release has its own endpoint path and an upgrade guide. Code that calls v25 does not become v26 code merely because v26 has been published. You must deliberately select the new path and make the changes identified in the guide and protocol-buffer comparison.
Minor releases add features within a major line
A minor release such as v26.1 is designed to preserve compatibility with v26. The v26 endpoint continues to serve the updated v26 line, so changing the URL is not part of a normal minor-version migration. Existing requests should continue to work, subject to the ordinary need to handle newly documented behavior.
The practical reason to upgrade a language client library for a minor release is access to new generated types, fields, services, or convenience methods. If your application does not use the new surface, it can generally keep using its current library and endpoint until your support policy requires another update.
Why the cadence matters operationally
Four major releases per year means that a team that waits for a sunset notice before starting work is already under time pressure. A version may have roughly a year of support, while another major release arrives only a few months after it. Plan migrations as a recurring maintenance process rather than a one-time project.
Current Google Ads API lifecycle on October 20, 2026
The dates below reflect the timetable available on October 20, 2026. A listed release date is different from a projected date; future dates and sunset months can change, so verify the live timetable before committing a production migration.
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| Version | Release date | Type | Sunset information | Status on October 20, 2026 |
|---|---|---|---|---|
| v26 | October 14, 2026 | Major | November 2027 | Latest listed major; supported |
| v25.2 | September 23, 2026 | Minor | May 2027 for the v24 line is listed separately; the timetable should be checked for the exact v25.2 endpoint date | Current minor release in the v25 line |
| v25.1 | August 19, 2026 | Minor | See the live timetable for the v25 line | Earlier v25 minor |
| v25 | July 22, 2026 | Major | August 2027 | Supported major |
| v24.2 | June 24, 2026 | Minor | May 2027 for the v24 line | Supported minor in a deprecated major line |
| v24 | April 22, 2026 | Major | May 2027 | Supported, but approaching sunset |
| v23.2 | March 25, 2026 | Minor | February 2027 for the v23 line | Supported, with a short remaining runway |
| v23 | January 28, 2026 | Major | February 2027 | Supported, but approaching sunset |
The timetable also lists projected releases v26.1 in October 2026, v26.2 in November 2026, and v27 in January 2027. Treat those as planning signals, not immovable commitments. A projected date or sunset month can move as Google updates its schedule.
Deprecation is not the same as sunset
When a new major version is released, earlier major versions become deprecated. Deprecation means the version is no longer the place for new functionality and may disappear from future client-library releases, but its endpoint continues to accept calls until the published sunset date.
Sunset is the disabling event. After sunset, calls to that endpoint fail and the application must use a supported version. A deprecated v24 integration therefore does not stop working on the day v26 launches; it stops when the v24 sunset arrives. This distinction is important for incident planning, customer communication, and deciding how much migration runway remains.
- Deprecated: still callable until the sunset date, but no new features are added and library support may narrow.
- Sunset: endpoint disabled; requests fail until the application is upgraded.
Do you need to change the endpoint?
Moving from one major version to another
Yes. A major migration requires the new major path. For example, code using a v25 base URL must be configured to call the v26 path when you move to v26. Keep the endpoint in one configuration value rather than scattering version strings through request builders, tests, and deployment manifests.
https://googleads.googleapis.com/v26The path change is necessary but not sufficient. A request can reach v26 successfully and still fail because a field, enum, service, method, resource-name format, output default, or error reason changed.
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Moving from v26 to v26.1 or v26.2
No endpoint-path change is normally required. Minor releases update the v26 line in place. Upgrade the client library only when you need the minor release’s generated API surface or fixes, and verify the library’s support matrix before changing dependency versions.
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What can break in a major upgrade?
The safest assumption is that anything represented in the API contract can change at a major boundary. Review these categories explicitly:
- Fields: a field can be removed, renamed, added with different semantics, or changed in type.
- Services and methods: a service or RPC method can disappear or receive a different request or response shape.
- Enums: enum values can be removed or renamed, and code that assumes a closed set can mishandle new values.
- Resource names: identifiers can use a different format, affecting parsing, storage, joins, and validation.
- HTTP URLs: request paths and URL formats can change even when the conceptual operation is familiar.
- Output defaults: a response can change when an optional setting is omitted, which may alter reports or reconciliation logic.
- Error reasons: retry, alerting, and user-facing messages can depend on error classifications that are revised.
Do not limit review to compile errors. A changed default or resource-name format can produce valid-looking responses that nevertheless alter business results.
A safe upgrade procedure
Use this sequence for each major migration. It is intentionally version-agnostic so it can be repeated as v27 and later releases become available.
- Choose a target with runway. Check the deprecation and sunset timetable and select a supported major version that will remain available for the duration of your implementation, verification, and rollout. A newer target can reduce near-term work, but only if your language client and application dependencies support it.
- Confirm client-library support. Upgrade to a language client-library release that supports the target major version. Google’s support matrix lists minimum library versions by language and API version. Record the selected dependency version in the migration change plan.
- Change the major endpoint centrally. Update the configured base path, deployment variables, and any integration-test endpoints from the old major path to the new one. Search the repository and infrastructure configuration for hard-coded version strings.
- Read the release notes and upgrade guide. Identify behavior changes, removed operations, authentication or transport notes, and any migration-specific instructions before editing application code.
- Inspect the protocol-buffer difference. Compare your current supported version with the target in the proto-difference table. Review every removed, added, or changed service, field, method, and enum, then map each difference to an owner and a test.
- Update code and data contracts. Regenerate or refresh client types, replace removed symbols, adjust queries and resource-name parsing, and revise error handling where reasons changed. Check serialized data and stored report schemas if response shapes changed.
- Run application-specific verification. Execute unit, integration, reconciliation, authorization, reporting, retry, and production-readiness checks that reflect your own traffic. Official lifecycle documentation does not provide test results or guarantees for a particular application.
- Roll out with observability. Deploy first to a controlled environment or a small account set. Monitor request errors, changed response counts, latency, quota behavior, and business-level reconciliation before expanding the rollout.
- Retire the old path deliberately. After the new version is stable, remove obsolete endpoint configuration, dependency pins, compatibility branches, and dashboards so a future deployment cannot silently revert to the deprecated version.
How to choose between available targets
There is rarely one universally correct target. Compare the options against the constraints of your application and release process.
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| Decision axis | Question to ask | Why it changes the decision |
|---|---|---|
| Sunset runway | How many months remain after development, approval, and rollout? | A version with little runway can force a second migration before the first one pays back its cost. |
| Breaking-change surface | How many of the proto differences touch code you actually use? | A broad diff increases implementation and regression effort even when the target is newer. |
| Client-library availability | Does the project’s language have a supported library release for the target? | An unavailable or immature library can block adoption regardless of the endpoint timetable. |
| Required features | Does the application need a field or service introduced after its current version? | A minor release may deliver the feature without a major endpoint migration; otherwise a major upgrade is necessary. |
| Migration capacity | Can the team complete tests and rollout before the chosen version sunsets? | Schedule, account coverage, and rollback planning determine whether a theoretically supported target is practical. |
Teams that can tolerate regular maintenance often target the latest stable major with adequate runway. Teams with a narrow testing window may choose a slightly older supported major if its sunset date comfortably exceeds the project schedule, then reserve capacity for the next cycle.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Engineering practices that make cadence manageable
Keep version selection configurable
Store the major endpoint and client-library version in deployment configuration or a single dependency-management location. This makes a staged rollout possible and gives operators a clear rollback switch. Do not duplicate the version in dozens of service-specific constants.
Maintain an API surface inventory
List the Ads API services, methods, fields, enum values, queries, resource-name parsers, and error reasons used by each service in your system. During an upgrade, the inventory turns a large release into a finite review and highlights code paths that ordinary smoke tests may miss.
Test business outcomes, not only transport success
An HTTP success response does not prove that a migration preserved reporting or bidding behavior. Compare representative query results, conversion totals, campaign states, resource identifiers, retry outcomes, and authorization failures between the old and new versions while both are available.
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Subscribe to release-note and sunset announcements. Google can also announce unversioned changes through its API blog or a Mandatory Service Announcement when affected accounts or calls require attention. Route those notices to the team that owns production integrations, not only to a general mailbox.
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Budget recurring migration capacity
With four major releases in a year, a quarterly or rolling maintenance slot is more reliable than an emergency project after a sunset warning. Keep a small compatibility branch or feature flag only when it has a documented removal date; otherwise temporary code tends to become permanent.
Common mistakes and how to recover
| Symptom | Likely cause | Recovery |
|---|---|---|
| Calls fail immediately after changing the version string | The endpoint changed, but the client library or request types still target the old contract | Install a library release that supports the target major, regenerate types if applicable, and follow the target upgrade guide. |
| A minor-release migration is blocked by endpoint configuration work | The team treated v26.1 as a new major path | Restore the v26 endpoint and update only the library or generated surface needed for the minor feature. |
| Code compiles but reports differ | An output default, field type, resource-name format, or query behavior changed | Compare representative responses and the proto difference; add assertions for the business fields that matter. |
| The old integration suddenly returns endpoint errors | The version reached its sunset date | Switch to a supported major, complete the required code changes, and redeploy; a deprecated endpoint cannot be recovered after it is disabled. |
| New release features are unavailable in the application | The endpoint is current, but the language client library is older | Check the support matrix and update the dependency to a release that exposes the required minor or major API surface. |
| Retry logic behaves differently | Error reasons changed between major versions | Map the target version’s documented reasons to retry, alert, and user-action categories and test transient and permanent failures separately. |
Planning a version calendar
Start by recording the version currently used in every production component, its sunset month, its client-library dependency, and the owner responsible for migration. Add a second date for your internal code-freeze deadline; it should precede the published sunset by enough time for staged rollout and rollback.
When a new major appears, decide whether to adopt it immediately or wait for an upcoming minor release. Waiting can reduce churn if your application does not need the new features, but it also consumes part of the available support window. Adopting early can spread the work across the year, provided the client library and your test coverage are ready.
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1Fix the driver behind crashes, sound loss and screen glitches2Clear out junk files and repair common Windows errors3Scan for outdated or missing drivers - takes under a minuteFor the October 20, 2026 snapshot, v23 and v23.2 have a February 2027 sunset, v24 and v24.2 have a May 2027 sunset, v25 has an August 2027 sunset, and v26 has a November 2027 sunset. Those dates make v23 the most urgent migration, while v26 offers the longest listed runway. Recheck the timetable before acting because future releases and sunset months are subject to change.
Quick Recap
What developers should remember
- Expect roughly four major releases per year and an average of three to four months between new versions.
- Use a new endpoint path for a major release; do not change the path for a minor release.
- Read the upgrade guide and proto differences because compatibility breaks can involve data shapes and defaults, not just missing symbols.
- Deprecation leaves an endpoint callable; sunset disables it.
- Choose targets by runway, breaking-change scope, client-library support, required features, and testing capacity.
- Verify production behavior with your own regression and reconciliation tests; lifecycle documentation cannot certify an individual application.
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