Best URL Shorteners in 2026
Updated
In short: Bitly is ranked #1 of 156 as of 7 October 2026, ahead of Cuttly and Short.io. The best-ranked option with a free plan is Cuttly. The lowest first paid tier on this page is AWSYS.CO at $2.99/mo.
Shortening a URL is one use; managing links across campaigns or teams can call for more features. Compare custom domains and bulk link creation with API access, analytics retention, and geo targeting. Team seats help you assess shared use, while free plans and paid-from prices offer cost points to weigh. Bitly, Cuttly, and Short.io are among the options shown. Consider whether you need branded URLs, create links in batches, or want to retain analytics for a particular period, then compare those needs with the features and plans listed.
156 URL shorteners ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
25 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | BitlyWeb · Android · iPhone · API · Extension | Three bars | — | 3 of 6 | $10/mo | 8.2 | |
| 2 | CuttlyWindows · Android · iPhone · API | Three bars | — | 3 of 6 | $11/mo | 8.1 | |
| 3 | Short.ioAPI | Two bars | — | 0 of 6 | $5/mo | 7.8 | |
| 4 | ReplugWeb · API · Extension | Two bars | — | 1 of 6 | $9/mo | 7.8 | |
| 5 | Go2Web · Self-hosted · API | Two bars | — | 1 of 6 | $7/mo | 7.8 | |
| 6 | RebrandlyAPI | Two bars | — | 0 of 6 | $11/mo | 7.7 | |
| 7 | DubAPI | Two bars | — | 0 of 6 | $30/mo | 7.7 | |
| 8 | Track LinkAPI | Two bars | — | 0 of 6 | $5.60/mo | 7.6 | |
| 9 | ReroutAPI | Two bars | — | 0 of 6 | $9/mo | 7.6 | |
| 10 | ElidoAPI | Two bars | — | 0 of 6 | €10/mo | 7.6 | |
| 11 | LinkriftAPI | Two bars | — | 0 of 6 | $16.58/mo | 7.6 | |
| 12 | AWSYS.COAPI | Two bars | — | 0 of 6 | $2.99/mo | 7.6 | |
| 13 | JioURLAPI | Two bars | — | 0 of 6 | $3.99/mo | 7.6 | |
| 14 | ShortlinkAPI | Two bars | — | 0 of 6 | Free | 7.5 | |
| 15 | LinkDeviWeb · API | Two bars | — | 1 of 6 | $7/mo | 7.5 | |
| 16 | TrimlinkAPI | Two bars | — | 0 of 6 | Free | 7.5 | |
| 17 | LanctorAPI | Two bars | — | 0 of 6 | $19/mo | 7.5 | |
| 18 | SniprAPI | Two bars | — | 0 of 6 | $5/mo | 7.5 | |
| 19 | ClikSoAPI | Two bars | — | 0 of 6 | $5/mo | 7.5 | |
| 20 | Short MenuWeb · Mac · iPhone · API | Three bars | — | 3 of 6 | $4.16/mo | 7.5 | |
| 21 | LinklyAPI | Two bars | — | 0 of 6 | Free | 7.4 | |
| 22 | getowl.aiAPI | Two bars | — | 0 of 6 | $19/mo | 7.4 | |
| 23 | noBSredirAPI | Two bars | — | 0 of 6 | $19/mo | 7.4 | |
| 24 | TRIMSAPI | Two bars | — | 0 of 6 | $19/mo | 7.4 | |
| 25 | ClickTrailAPI | Two bars | — | 0 of 6 | $19/mo | 7.4 |
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Custom domains | Analytics retention |
|---|---|---|---|---|---|---|---|---|
| 1 | Bitly | 8.2 | Free plan | $10/mo | Yes | $10/mo | Yes | 30 days (Core); 120 days (Growth); 1 year (Premium); 2 years (Enterprise) |
| 2 | Cuttly | 8.1 | Free plan | $11/mo | Yes | $12/mo | Yes | last 30 days on Free and Starter; 1 year on Single; 2 years on Team and Enterprise |
| 3 | Short.io | 7.8 | Free plan | $5/mo | Yes | $5/mo | Yes | — |
| 4 | Replug | 7.8 | Free plan | $9/mo | Yes | $19/mo | Yes | — |
| 5 | Go2 | 7.8 | Free plan | $7/mo | Yes | $7/mo | Yes | — |
| 6 | Rebrandly | 7.7 | Free plan | $11/mo | Yes | $8/mo | Yes | — |
| 7 | Dub | 7.7 | Free plan | $30/mo | Yes | $30/mo | Yes | unlimited |
| 8 | Track Link | 7.6 | Free plan | $5.60/mo | Yes | $5.60/mo | Yes | unlimited |
| 9 | Rerout | 7.6 | Free plan | $9/mo | Yes | $7.50/mo | Yes | — |
| 10 | Elido | 7.6 | Free plan | €10/mo | Yes | — | Yes | — |
| 11 | Linkrift | 7.6 | Free plan | $16.58/mo | Yes | $29/mo | Yes | unlimited |
| 12 | AWSYS.CO | 7.6 | Free plan | $2.99/mo | Yes | $2.99/mo | Yes | 1 year |
| 13 | JioURL | 7.6 | Free plan | $3.99/mo | Yes | $3.99/mo | Yes | — |
| 14 | Shortlink | 7.5 | Free plan | Free | Yes | — | Yes | unlimited |
| 15 | LinkDevi | 7.5 | Free plan | $7/mo | Yes | $7/mo | Yes | — |
| 16 | Trimlink | 7.5 | Free plan | Free | Yes | — | Yes | — |
| 17 | Lanctor | 7.5 | Free plan | $19/mo | Yes | $19/mo | Yes | — |
| 18 | Snipr | 7.5 | Free plan | $5/mo | Yes | $5/mo | Yes | — |
| 19 | ClikSo | 7.5 | Free plan | $5/mo | Yes | $5/mo | Yes | unlimited |
| 20 | Short Menu | 7.5 | Free plan | $4.16/mo | Yes | $4.16/mo | Yes | unlimited |
| 21 | Linkly | 7.4 | Free plan | Free | Yes | — | Yes | — |
| 22 | getowl.ai | 7.4 | Free plan | $19/mo | Yes | $19/mo | Yes | — |
| 23 | noBSredir | 7.4 | Free plan | $19/mo | Yes | $19/mo | Yes | unlimited |
| 24 | TRIMS | 7.4 | Free plan | $19/mo | Yes | $15/mo | Yes | unlimited |
| 25 | ClickTrail | 7.4 | Free plan | $19/mo | Yes | $19/mo | Yes | — |
Is your app on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which URL shortener is ranked first on Freedom251?
Bitly is ranked #1 of 156 with a score of 8.2. Cuttly is second and Short.io third.
How many of these have a free plan?
25 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, AWSYS.CO has the lowest first paid tier we found: $2.99/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation.