Rerout

Rerout brings branded short links, QR codes, campaign analytics, and developer tools into one service. It is best suited to marketers and developers who need to manage link destinations and campaign assets together. Its free plan covers much of that core work; native integrations are the reason to pay.

Overview

Rerout lets teams create links on verified custom domains, then change destinations after launch. Custom paths, activation settings, and expiry controls are useful when a campaign’s destination or timing may change. That flexibility also matters for QR codes: a printed code can continue to work while its destination is updated.

The strongest case for Rerout is the breadth of its free plan, which includes branded, editable links, custom domains, QR assets, campaigns, analytics, API access, and bulk tools. The main limitation is that integrations sit behind Pro, which is priced per workspace rather than per user.

Key features

Links and QR codes

Link controls include custom paths, activation and expiry settings, and destination editing. These suit promotions, events, and partner links whose target may change after distribution. Rerout generates branded QR codes in SVG, PNG, and PDF, with reusable styling and regeneration controls—useful for teams producing assets for both screens and print.

Analytics and developer tools

Analytics cover click totals, top links, country mix, referrers, and device information. This gives campaign owners several ways to understand traffic, though the published feature set does not describe deeper reporting or additional analytics quotas.

Developers get a RESTful JSON API, project-scoped keys, signed webhooks, and maintained SDKs for ten languages. Bulk link creation and API access are included in Free, so Pro is not a prerequisite for teams building their own link workflows.

Integrations and privacy controls

Pro adds Slack notifications, Zapier and Make automation, Stripe Checkout attribution, and HubSpot conversion activity across projects in a workspace. Rerout says provider permissions use the scopes needed for each published job, and automation credentials are project-scoped. For Stripe attribution, it stores payment amount, currency, payment identity, and click attribution, but not customer or card data.

Rerout says it does not sell personal information and may share data with service providers to run the service or enabled integrations. Users can revoke API keys, remove integrations, delete webhooks and domains, and delete their account from the product. For help with integration installation, privacy, or disconnecting an integration, Rerout directs users to [email protected].

Pricing

Rerout Free costs nothing, billed $0 forever. It includes branded and editable short links, verified custom domains, QR assets, campaigns and analytics, the developer API and maintained SDKs, plus templates, schedules, health checks, and bulk tools. This is a substantial starting plan for individuals and teams whose needs center on links, QR codes, and custom-built API workflows.

Rerout Pro costs $9 a month per workspace, billed monthly. The annual option costs $90 a year, or $7.50 per month, billed annually. Both add native Slack, Zapier, Make, Stripe, and HubSpot integrations for every project in the workspace. Annual billing lowers the monthly equivalent but requires paying for the year; the workspace-based price means the charge is not presented as a per-seat rate.

The pricing note also gives a paid starting price of $7.50/mo (annual) and a 7-day trial. Pro makes sense when integrations are central to campaign operations; teams that do not need them can stay on Free without giving up the core link, QR, analytics, or developer tools.

Platforms

Rerout is available on web, iOS, and Android, as well as through its API. Its mobile apps support creating and editing links, generating QR codes, and viewing campaign analytics, so routine campaign management is not confined to a desktop browser.

Who it's for

Rerout suits marketers managing campaigns, newsletters, events, music releases, offline QR codes, or partner funnels, especially when destinations may need to change after launch. Developers benefit from the API, signed webhooks, SDKs, and bulk tools on the free plan. It is a weaker fit for teams that require native integrations but do not want a per-workspace subscription.

Pros and cons

• Broad free toolkit: Custom domains, branded links, analytics, QR assets, bulk tools, and developer access are included, making the free tier useful beyond basic link shortening.
• Flexible campaign assets: Editable destinations and QR exports in SVG, PNG, and PDF help accommodate changing campaigns and print materials.
• Useful developer foundation: Project-scoped API keys, signed webhooks, and ten-language SDK support are available without Pro.
• Integrations require Pro: Slack, automation, Stripe attribution, and HubSpot activity are reserved for a workspace-priced plan.
• Annual price requires an upfront term: The lower $7.50 monthly equivalent is billed as $90.00 per year.

Alternatives

Compare URL shorteners if you want to survey the category before choosing a platform.

• Bitly is an alternative if its free plan’s five links per month, two QR codes per month, and three custom back-halves are enough for a smaller-scale need.
• Rebrandly is worth considering if a free allowance of ten links and ten QR codes, with one custom domain, better matches your expected volume.
• Tiny.cc is an alternative with a $5.00 monthly Starter plan that includes one custom domain, two users, and up to 500 links.
• Cuttly may suit users who prefer a free tier capped at 30 short links per month, with one branded domain and 30 days of analytics history.
• AWSYS.CO is another freemium option, with a free allowance of 25 links per day and 1,000 tracked clicks per month.
• Short.io is an alternative to compare if its free plan’s five custom domains, 1,000 branded links, and 50,000 tracked clicks per month suit your needs.
• Replug is another freemium alternative.
• Go2 is worth comparing if self-hosting is important to your choice.

Verdict

Choose Rerout if you want branded links, QR assets, analytics, and developer tools together, with room to change destinations after launch and a free plan that covers the essentials. Look elsewhere if native integrations are a must but a per-workspace Pro fee is not a fit, or if another service’s published free quotas better match your volume.