Rebrandly

Rebrandly is a link management platform for branded short links, QR codes, and audience analytics. It suits marketers and teams that use links across campaigns and need control over domains and destinations. Its strongest paid-plan distinction is Conversion Tracking, which starts at Professional.

Overview

Rebrandly combines custom domains and editable link endings with click analytics and QR codes. Its audience reporting includes location, device, browser, language, and referral source, giving campaign teams more context than a click count alone. Bulk link creation and geo targeting also support larger or location-specific campaigns.

QR codes are generated for branded links and can be recolored; some plans allow an image or logo. That extends a campaign’s visual identity to printed materials, though the Free plan’s codes carry a watermark and its monthly allowance is small.

Key features

Branded links and analytics

Custom domains and custom back-halves give organizations control over how shortened links appear. Analytics show who is clicking and where referrals come from, while unlimited clicks and scans on Free mean the tight cap is on creating links and codes, not on activity against them.

Conversion tracking and integrations

Conversion Tracking connects clicks to purchases, signups, and downloads, making Professional the first suitable tier for teams that need to connect link activity with outcomes. Growth and Enterprise also include it. The integrations marketplace includes Zapier, Make, Bird, Pipedream, and Zoho Flow; developer tools include API access, MCP, and more than 50 app integrations.

Security and support

The Trust Center covers CCPA, GDPR, HIPAA, and SOC 2 and provides security documentation. An AI chatbot and Help Center are included across plans, with email support on paid plans.

Pricing

Rebrandly has a free tier and paid plans billed monthly, with lower monthly equivalents shown for annual billing. The Free plan costs nothing and allows 10 links and 10 QR codes per month, one custom domain, and unlimited clicks and scans. Its low creation caps and watermarked QR codes make it a way to maintain a small branded presence, not a generous campaign allowance.

Essentials costs $11 a month billed monthly, or $8/mo with annual pricing. It raises the allowance to 250 links and 250 QR codes monthly, includes two custom domains, and permits 10 destination edits a month. It fits modest use, but teams with frequent destination changes or a need to measure conversions will reach its limits.

Professional costs $32 a month billed monthly, or $22/mo with annual pricing. The 1,500 monthly links and QR codes, three custom domains, and 50 destination edits offer room for sustained campaign work; it is also the first tier with Conversion Tracking.

Growth costs $99 a month billed monthly, or $69/mo with annual pricing. It raises monthly volume to 3,500 links and QR codes, includes 10 custom domains and 150 destination edits, and adds five workspaces and teammates. That makes it the clearest fit for teams managing several brands or workstreams. Enterprise has custom pricing, with custom link and QR-code volumes, domains, workspaces, and teammates.

A free trial is available. The paid plan allowances make creation volume the key pricing consideration: compare expected monthly links and codes, domain count, destination edits, and team workspaces before moving up.

Platforms

Rebrandly is available on Android, iOS, macOS, Windows, the web, through an API, and as an extension.

Who it's for

Rebrandly is best suited to marketers and organizations that need branded links, QR codes, and audience reporting as part of ongoing campaigns. Its higher tiers are more relevant when link creation scales, multiple domains or workspaces are needed, or click data must be connected to conversions. Someone who needs only occasional short links may find the monthly creation quotas and paid tiers more than they need.

Pros and cons

Pros

• Custom domains and editable link endings keep shortened URLs aligned with a brand.
• Audience analytics include location, device, browser, language, and referral source.
• Unlimited clicks and QR scans on Free avoid activity caps, despite the small monthly creation allowance.
• Conversion Tracking connects link clicks to purchases, signups, and downloads on Professional and above.
• API, MCP, and a broad integrations marketplace support connected workflows.

Cons

• Free is capped at 10 links and 10 QR codes per month, and its QR codes have a watermark.
• Destination edits are capped at 10 on Essentials, 50 on Professional, and 150 on Growth.
• Conversion Tracking requires at least Professional, so Essentials cannot connect clicks to outcomes.
• Growth's five workspaces and teammates are the first explicitly stated team allowance, at a substantial step up in monthly price.

Alternatives

For a broader comparison, see URL shorteners.

• Bitly is another freemium option; its Free plan allows five links and two QR codes per month, fewer than Rebrandly Free.
• Tiny.cc may suit users looking for a $5.00 monthly Starter plan with one custom domain, two users, and 500 links.
• Cuttly offers a free plan with 30 short links per month and one branded domain.
• Rerout is another freemium option for branded and editable short links, QR assets, campaigns, and analytics.
• AWSYS.CO may fit users who want a free allowance of 25 links per day and 1,000 tracked clicks per month.
• Short.io offers a free tier with five custom domains, 1,000 branded links, and 50,000 tracked clicks per month.
• Replug has a free plan with 100 short links, 10 smart QR codes, and one workspace.
• Go2 offers a free allowance of 100 tracked links per month, 5K attributed clicks, and one custom domain.

Verdict

Choose Rebrandly if branded links, QR codes, and audience analytics are central to your campaigns and you expect to need more than a handful of links each month. Professional is the practical starting point when conversion measurement matters. Look elsewhere if your needs are occasional or if Free’s 10-link and 10-code limits are too restrictive but the paid tiers exceed your budget.