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Badger 2350: The E-Ink Conference Badge I Use

I use Pimoroni’s Badger 2350 as a conference badge with a QR code linking to LinkedIn or my personal site, and share the project’s documented setup workflow.
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I wanted a conference badge that made it easy for people to find me online. My setup uses Pimoroni’s Badgeware Badger 2350 to show a QR code linking to either my LinkedIn profile or personal site. It’s a small, focused use for a programmable e-paper screen—not a claim that an electronic badge will improve networking for everyone.

Why I chose an e-ink badge

I attend conferences regularly and had wanted a badge that could help people find me online. I had previously made a Raspberry Pi-powered badge for DEF CON, but this time I wanted something more turnkey. The Badger 2350 gave me a programmable display I could configure around one clear purpose: showing a QR route to my LinkedIn profile or personal site.

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As I put it, “Since my use case is to just have my socials via QR I chose the e-ink version as it made the most sense.” The screen turns the badge from a name display into a practical link people can scan.

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What the Badger 2350 offers

The featured device is Pimoroni’s Badgeware Badger 2350, not the older Badger 2040. Pimoroni lists a 2.7-inch, 264 × 176-pixel, four-level grayscale e-paper display and an RP2350A processor. The board also has Wi-Fi and Bluetooth, a built-in LiPo battery, five front buttons, USB-C for charging and programming, and MicroPython support. It is supplied assembled with a lanyard. Pimoroni’s product page provides the current product details; Adafruit’s listing also identifies the Badger 2350 and its core specifications.

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Those specifications make the device suitable for a compact, custom display, but they do not establish a particular battery runtime or guarantee how well a QR code will scan in every lighting condition. The project’s point is narrower: I use the screen to make one useful action—finding my online profiles—easy to understand.

How I set up and deploy the badge

My repository documents a macOS workflow using Git, uv, and a data-capable USB-C cable. The documented steps are specific to this project; they are not an independently validated setup guide.

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  1. Preview the app: From the project directory, run make sim to preview the application in the local simulator.
  2. Mount the badge: Connect the Badger 2350 to the computer with a data-capable USB-C cable, then double-tap RESET. The device should mount as a drive named BADGER.
  3. Deploy: Run make deploy. The project instructions say this validates the app, copies Python and image files to /apps/badge, safely ejects the drive, and lets the badge reboot.

A cable that supports data is important for this workflow; a charge-only cable will not provide the USB connection needed to access the mounted drive. Pimoroni lists USB-C for programming and charging, and says a lanyard is included.

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Badger 2350 and Badger 2040 are different devices

The similar names can cause confusion. Badger 2350 is the model used for this project. The older Badger 2040 instead uses an RP2040 and a 2.9-inch monochrome e-ink display. Raspberry Pi Official Magazine describes its setup as mounting the board with the BOOT button and copying a UF2 file—a different device and workflow from the 2350 project. See Raspberry Pi Official Magazine’s Badger 2040 overview.

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Feature Badger 2350 Badger 2040
Processor RP2350A, according to Pimoroni RP2040, according to Raspberry Pi Official Magazine
Display 2.7-inch, 264 × 176, four-level grayscale e-paper, according to Pimoroni 2.9-inch monochrome e-ink, according to Raspberry Pi Official Magazine
Documented setup detail For this project: double-tap RESET to mount BADGER, then use make deploy, as described in the project post Raspberry Pi Official Magazine describes using BOOT to mount the board and copying a UF2 file
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What this badge is—and isn’t—for

For me, the Badger 2350 is a way to put a scannable link on a wearable badge without making the badge’s purpose complicated. If you are choosing between devices, compare the screen, processing platform, wireless features, power arrangement, and programming workflow against what you want to build. The Badger 2040’s smaller feature set in some areas or its distinct workflow does not make it automatically better or worse; the right choice depends on the project.

The QR/social screen is my configuration, not a built-in feature that automatically routes to a profile. The device is programmable, and its display can show QR codes, but you need to provide the code and destination you want people to scan.

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