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Are Hisense and Toshiba the Same Company?

Hisense did not buy Toshiba Corporation. It acquired 95% of Toshiba Visual Solutions in 2018, while Toshiba continued licensing its brand for visual products.
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No. Hisense and Toshiba are separate corporate groups. The connection is that Hisense acquired a 95% stake in Toshiba Visual Solutions, the Toshiba business responsible for televisions and other visual products, in 2018. Toshiba continued licensing its name for that business’s products, which helps explain why Toshiba-branded TVs remained on sale after the transfer.

What Hisense acquired from Toshiba

The deal covered Toshiba Visual Solutions Corporation (TVS), not Toshiba Corporation as a whole. Toshiba announced the agreement on November 14, 2017, saying it would transfer 95% of TVS to Hisense Electric Co., Ltd. and that TVS would leave the Toshiba Group after completion. Toshiba’s 2017 announcement also said Toshiba would continue brand licensing for TVS visual products, including home-use televisions made and sold by TVS.

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Toshiba confirmed the transfer was complete on February 28, 2018. In its completion announcement, it described TVS’s visual-products business as becoming part of Hisense Group. This was a transfer of a specific subsidiary and its business, not a sale of Toshiba Corporation or all Toshiba businesses.

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Why Toshiba TVs continued after the deal

The name on the television and the ownership of the business behind it are separate matters. Toshiba’s continued brand licensing allowed TVS to make and sell visual products, including home-use TVs, using Toshiba branding. In 2021, Toshiba Visual Solutions Corporation changed its name to TVS REGZA Corporation. Toshiba’s 2024 annual report corporate history and audiovisual information page reflect the distinction between Toshiba Corporation and the visual-products business now routed through TVS REGZA.

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Does Hisense make every Toshiba TV?

The deal does not establish who manufactures every Toshiba-branded television sold worldwide today. It establishes that Hisense acquired control of TVS, and that Toshiba licensed its brand for products made and sold by TVS. It does not prove that every Toshiba TV in every market is made by Hisense, uses Hisense hardware or software, or is equivalent to a particular Hisense model. Those details need to be checked for the exact model and country.

Toshiba’s television support page directs owners according to model and date, including a separate destination for 2021-or-later models. For support or documentation, start with the set’s model number and country rather than assuming that the Toshiba name identifies one manufacturer or support channel everywhere.

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What to check when comparing Toshiba and Hisense TVs

Company ownership alone is not enough to decide whether two televisions are alike or which is the better fit. Compare the exact models available in your country, using their documentation and local support information:

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  • Specifications and features: Check the display and connectivity details listed for each model.
  • Operating system: Confirm the software platform and supported features for the specific television.
  • Price and warranty: Compare the offers and warranty terms available in your market.
  • Support: Verify which service channel accepts the model number in your country.

For the broader company question, the answer remains no: Hisense and Toshiba are not the same company. Hisense acquired a controlling stake in Toshiba’s former visual-products subsidiary, while Toshiba retained licensing arrangements for Toshiba-branded visual products.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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