Freedom251 › Data Enrichment Software
Waterfall

What Waterfall is
Waterfall is a paid GTM data API for finding and enriching business contacts. It brings together more than 30 data vendors and supports professional emails, mobile numbers, contact profiles, company details, and job changes. Its endpoints cover prospecting, contact and company search, contact and phone enrichment, job-change detection, and email verification. Email addresses can be matched to business profiles. Waterfall says contact profiles are verified in real time and returned emails are checked before delivery. Searches can draw on more than 750 million profiles. For enrichment, credits are deducted only when a verified email or matched profile is returned, while empty results are free. The API is available at https://api.waterfall.io and requires an API key in the x-api-key header; it can also work with an existing vendor API key. Waterfall states 99.99% uptime, vendor redundancy, SOC 2 Type II certification, and GDPR and CCPA compliance. Pricing is on request, with prepaid usage rates based on committed volume and customer data.
Who it suits
It suits GTM and revenue leaders, GTM engineers, RevOps teams, and PLG teams needing API-based contact data and enrichment. Teams wanting real-time verification and outcome-based enrichment charges may also find it suitable.
What it does well
- More than 30 data vendors in one API
- Real-time profile and email verification
- Empty enrichment results are free
- Searches can draw on 750 million profiles
- Dedicated Slack and engineering support
What to know first
- Pricing is available only on request
- Platform customer partnerships are selective
- Requires an API key for requests
Limits
There is no fixed list price; usage is prepaid, with rates based on committed volume and customer data. Waterfall may limit access because it selectively partners with platform customers based on strategic alignment and responsible data use.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Usage-based / prepaid | Prepaid balance reduced for each successful match; large-volume customers can be invoiced monthly based on the previous month’s consumption. · No fixed list price shown; rates depend on committed volume and are quoted against customer data | On request |
As waterfall.io lists them, read 9 Oct 2026. The maker's own page has the final word.
Getting started
- Open https://www.waterfall.io/
- Request pricing and share committed volume or customer-data details
- Obtain an API key for requests
- Send requests to https://api.waterfall.io using the x-api-key header
- Run data-quality and coverage tests through CSV, S3, or API
- Use onboarding support to prepare a launch
Verdict
Waterfall combines contact search, enrichment, verification, and job-change data behind one API. Its real-time checks and charge-on-success model may fit teams that need measurable data results, but buyers must request pricing and meet its platform-partner criteria.
Questions
What does Waterfall provide?
It provides a GTM data API for prospecting, searches, contact and phone enrichment, job-change detection, email verification, and business-profile matching.
How is enrichment charged?
Credits are deducted when Waterfall returns a verified email or matched profile. Empty results are free; prepaid rates depend on committed volume and customer data.
Which platforms does it support?
The listed platform is an API. Requests use https://api.waterfall.io and require an API key in the x-api-key header.
Who is Waterfall intended for?
The maker describes it for GTM and revenue leaders, GTM engineers, RevOps teams, and PLG teams.
Does Waterfall offer security and privacy commitments?
Waterfall states that it is SOC 2 Type II certified, GDPR and CCPA compliant, and does not store, reuse, or resell customer data.
Facts from Waterfall's own pages
- API endpoints
- The API documentation lists endpoints for prospecting, contact and company search, contact and phone enrichment, job-change detection, and email verification. · docs.waterfall.io, 9 Oct 2026
- API integration
- The maker describes Waterfall as a data layer accessed through one API and says it can be used with an existing vendor API key. · waterfall.io, 9 Oct 2026
- Data coverage
- The Contact Search page says searches can draw on a database of more than 750 million profiles. · waterfall.io, 9 Oct 2026
- Headquarters
- United States · waterfall.io, 28 Sept 2026
- Intended users
- The maker describes its users as GTM and revenue leaders, GTM engineers, RevOps teams, and PLG teams. · waterfall.io, 9 Oct 2026
- Notable limit
- Waterfall says it is selective about partnering with platform customers, based on strategic alignment and responsible data use. · waterfall.io, 9 Oct 2026
- Onboarding
- The maker says teams can run data-quality and coverage tests via CSV, S3, or API and may go live as early as the next day. · waterfall.io, 9 Oct 2026
- Outcome-based charges
- For contact enrichment, credits are deducted only when Waterfall returns a verified email or matched profile; empty results are free. · waterfall.io, 9 Oct 2026
- Platform access
- The API documentation says requests use https://api.waterfall.io and require an API key in the x-api-key header. · docs.waterfall.io, 9 Oct 2026
- Product
- Waterfall provides a GTM data API that aggregates more than 30 data vendors for contact, email, and mobile-number coverage. · waterfall.io, 9 Oct 2026
- Real-time verification
- The maker says contact profiles are verified in real time and returned emails are checked before delivery. · waterfall.io, 9 Oct 2026
- Reliability
- The homepage claims 99.99% uptime and built-in redundancy across its data vendors. · waterfall.io, 9 Oct 2026
- Security and privacy
- The homepage states that Waterfall is SOC 2 Type II certified, GDPR and CCPA compliant, and does not store, reuse, or resell customer data. · waterfall.io, 9 Oct 2026
- Support
- The maker offers dedicated Slack support for platform customers and says its API onboarding includes direct engineering access and response times under one hour. · waterfall.io, 9 Oct 2026
- Use cases
- The service supports contact search, verified email and phone enrichment, job-change tracking, and matching emails to business profiles. · waterfall.io, 9 Oct 2026
Where Waterfall stands on Freedom251
- Data Enrichment Software#32 of 34
- Lead Enrichment Software#31 of 31
