VisiLead is a web tool that identifies B2B companies visiting a site and links identified companies to marketing channels and conversions. Profiles may show company name, industry, size, location and an intent score based on website behavior. Attribution uses UTM and first-touch data for channels including Google Ads, SEO, social, email and referrals. Teams can connect signups, demos and form fills to the channel that drove them, receive Slack, email or webhook alerts, and export data as CSV. VisiLead says setup takes about two minutes using a single script, without a developer. The free plan includes 10 credits, one website and seven-day data history. Starter costs 29.00 USD per month and includes 100 monthly credits, one website and 14-day history. The company states a typical identification rate of 20–30% of B2B traffic, with results varying by traffic and ideal customer profile. It says company identification uses publicly available business data and individual identification occurs through consent-based interactions. Native CRM integrations for closed-deal revenue attribution are in development.
Who it is for
VisiLead suits B2B teams, agencies, brokers, service businesses, ecommerce and lead-generation teams seeking company-level visitor and channel attribution. Its plans cater to users managing one or more websites and different data-history needs.
What is good
- Attributes identified companies to marketing channels
- Tracks signups, demos and form fills by channel
- Offers Slack, email and webhook alerts
- Free plan includes one website
What to know first
- Typical identification rate is 20–30% of B2B traffic
- Native CRM integrations for closed-deal attribution are in development
- Free plan has seven-day data history
Verdict
VisiLead links company-level website visits with channel and conversion information, with alerts and CSV export. Its stated identification rate varies with traffic and ideal customer profile, and closed-deal CRM attribution is not yet available natively.
VisiLead plans and pricing
All plansCompared on website visitor tracking software
- Free plan
- Yes
- Paid from
- $29/mo
- Visitor identification
- both
- Contact enrichment
- Yes
- Intent signals
- Yes
- Real-time alerts
- Yes
- CRM sync
- none
- Tracked domains
- 1 domains
