Bullseye

What Bullseye is

Bullseye identifies individual contacts visiting a website, with profiles that can include a person’s name, email, job title, company, LinkedIn profile, location, and profile image. Bullseye says its AI-driven matching typically identifies visitors within seconds. Records can show pages visited, timestamps, referrers, and UTM parameters, while Ideal Customer Profile rules let teams score and filter visitors. Routing rules can direct identified visitors to the appropriate sales representative. Integrations available on every plan include HubSpot, Salesforce, Google Ads, Meta Ads, ChatGPT Ads, and webhooks. Its REST API covers visitor identification data, companies, organizations, lists, ICP configurations, integrations, and billing. Bullseye states that web and API traffic use TLS 1.2 or higher, sensitive data is encrypted at rest, and access is managed with roles, MFA, and audit logging. It says it is GDPR and CCPA compliant and does not sell personal information. The platform processes U.S. web traffic only and does not identify or profile visitors outside the United States. Bullseye is available on web and API. A 14-day trial is offered; paid plans start at $99 a month for Lite.

Who it suits

Bullseye suits agencies, SaaS companies, and e-commerce brands seeking to identify website visitors and capture potential leads. Its visitor scoring, browsing history, and sales routing can help teams prioritize and direct identified contacts.

Limits

The trial includes 200 one-time credits, three team seats, and no overage. Paid plans have monthly credit and seat limits; each identified visitor uses one credit, unused credits do not roll over, and identification pauses by default when the monthly allotment is exhausted.

Getting started

1. Visit https://www.bullseye.so/ to access the web platform.
2. Start with the 14-day trial, which includes 200 one-time credits and three team seats.
3. Set Ideal Customer Profile rules to score and filter visitors.
4. Connect available integrations such as HubSpot, Salesforce, or webhooks.
5. Use the REST API to access visitor identification data and related configurations.
6. Choose a paid plan if you need monthly credits beyond the trial.

Verdict

Choose Bullseye if your organization wants to identify and route individual visitors from U.S. website traffic, with CRM and advertising integrations on every plan. Look elsewhere if you need visitor identification outside the United States or credits that carry over month to month.