Unify

Overview

Unify is an AI-native outbound platform for prospecting, research, and multichannel sequencing. It is best suited to sales and RevOps teams that want to turn buyer signals and prospect data into coordinated outreach. Its breadth is a strength, but credit limits and the cost of managed mailboxes make plan fit important.

Key features

Chat-based list building draws on more than 40 data sources. Unify’s B2B data page describes more than 1.1 billion contacts, 65 million companies, and 40+ signal and intent data sources. That breadth gives teams room to build targeted lists, while credits still constrain how much of that data they can act on.

Enrichment waterfalls 11+ email and phone vendors, adapting sources to the search context. Signals combine first-party engagement, third-party data, and AI-discovered activity to identify buyers showing intent. Website visits, product usage, job changes, hiring, funding, and web search are among the signal sources; account scoring can help prioritize accounts. The workflow builder is basic, so teams needing extensive workflow customization may find it limiting.

Sequences coordinate email, calls, and social outreach, with AI copy personalized using research and proprietary data. Unify’s managed deliverability service creates and warms mailboxes and validates email at send time. Salesforce and HubSpot integrations connect it to two widely used CRMs; the integration library also includes Slack, Gmail, Outlook, and AI assistants including ChatGPT, Codex, and Claude. The Open API and webhooks are reserved for Business.

Unify says it maintains SOC 2 Type II compliance, conducts external security audits, monitors threats in real time, and supports SSO. Credit-consuming actions pause when both seat credits and the account pool are exhausted. Unused credit top-ups carry over for up to 12 months, which helps preserve purchased capacity but does not prevent work from stopping at the caps.

Pricing

The Free plan costs nothing and is free forever. It allows up to 3 seats, limited credits, 100 records per search, and 1 mailbox per seat. It is a way for a small team to get started, but the credit allowance and seat cap make it a constrained option for sustained outbound work.

Base costs $20 a month, billed monthly, and includes 800 credits per seat per month, unlimited seats, 100 records per search, and 1 mailbox per seat. It suits teams that need more seats without a large per-seat credit allowance. Pro costs $60 a month, also billed monthly, and raises the allowance to 2,400 credits per seat per month while retaining the same search and mailbox limits. The higher credit allocation is the main reason to choose it; neither paid tier raises the 100-record search cap or includes more than one mailbox per seat.

Business has custom annual pricing and custom credits per workspace, with unlimited seats and unlimited managed mailboxes. Managed Gmail and Outlook mailboxes cost $25/mailbox/mo. It is the option for organizations needing workspace-level credits and managed mailbox scale, but requires an annual commitment and a sales conversation. Check how its custom credit pool and mailbox charges compare with your expected usage before choosing it.

Platforms

Unify is offered as an API, browser extension, and web platform. The API and webhooks appear on Business, so teams evaluating programmatic access should account for that plan distinction.

Who it's for

Unify fits SDRs and account executives who want prospecting, enrichment, signals, and outreach in one platform, as well as sales leaders, marketers, and RevOps teams coordinating that work. It is less compelling for teams that need a highly configurable workflow builder, uncapped search sizes on lower tiers, or predictable pricing for extensive managed-mailbox use.

Pros and cons

• Pros: Prospecting, enrichment, buyer signals, and multichannel sequencing connect research to outreach in one product.
• Pros: Waterfall enrichment across 11+ vendors and signal inputs spanning engagement, third-party data, and AI-discovered activity give teams multiple routes to find and prioritize prospects.
• Pros: Free access and monthly Base and Pro plans let teams choose between a capped entry point and larger per-seat credit allowances.
• Cons: Free is limited to 3 seats, and all plans retain a 100-record search cap; credit exhaustion pauses credit-consuming actions.
• Cons: Base and Pro provide only 1 mailbox per seat, while Business mailbox charges add $25/mailbox/mo for managed Gmail and Outlook.
• Cons: Business uses custom annual pricing, and the workflow builder is basic.

Alternatives

Product-Led Sales Software is a broader category guide for readers comparing products in that space.

Choose Accoil if monthly-active-account-based pricing is a better fit: its free plan covers 1–10,000 monthly active accounts, and Growth costs $50 a month.

Bitscale offers a free plan with 200 Bitscale Credits, 2,000 monthly company or people searches, 50,000 rows per grid, and 20 action columns per grid; consider it when those grid and search allowances match your work better than Unify’s per-seat outbound model.

Trailspark has a free plan for 25 accounts evaluated per month and 5,000 signals per month, making it an option to consider for signal-focused evaluation.

UserMotion has a free plan for up to 1,000 accounts, with ICP scoring, intent scoring, real-time signals, and email and chat support; consider it when account scoring and signals are the priority.

Clean is a paid alternative for readers comparing another extension and web product.

SellWizr is another paid option to compare.

Common Room is a paid alternative with no free plan; its Essential plan costs $2,500 a month, billed annually, and includes 5 seats, up to 100k contacts, 5k RoomieAI research credits, and 2.5k Prospector credits. Consider it if those stated seat and contact allowances better suit your needs.

Default is a paid alternative with no free plan; its Growth plan costs $1,250 a month, billed annually, and includes 24,000 enrichment credits per year, 200,000 workflow runs per year, and Slack support.

Verdict

Choose Unify if your sales or RevOps team wants a connected path from prospect discovery and intent signals through enrichment and multichannel outreach. Its strongest case is the breadth of that workflow, backed by monthly plans and a free entry point. Look elsewhere if your work depends on flexible workflow building, larger searches on lower tiers, or a clear annual cost for managed mailbox scale.