Sprinklr Marketing Analytics

What Sprinklr Marketing Analytics is

Sprinklr Marketing Analytics brings marketing activity and audience conversations into a unified view to help teams understand brand impact. Its dashboard combines owned, paid, and earned data, including social posts, ads, and conversations. Teams can compare organic, boosted, and total performance to assess the reach and engagement added by boosting. They can also examine post and ad performance alongside changes in mentions and sentiment.

For launch analysis, teams can compare similar launches, identify recurring performance patterns, and use those findings to inform future launches. Listed capabilities include real-time data refresh, spend tracking, custom dashboards, and CRM reporting. Analytics integrations include Adobe Analytics, Adjust, AppsFlyer, and Tableau. Sprinklr says integrations connect its platform with software across engagement, sales, marketing, advertising, and customer care.

Sprinklr Marketing is positioned as a campaign management solution for global marketing, creative, and media teams. The analytics product is available on web and through an API. Pricing is on request, and the product page offers a demo request rather than public self-service pricing or trial terms. Sprinklr says it maintains SOC 1 Type II, SOC 2 Type II, PCI-DSS, and ISO 27001 certifications, as well as FedRAMP authorization. It also says its customer Data Processing Addendum addresses GDPR requirements, including Standard Contractual Clauses.

Who it suits

Sprinklr Marketing Analytics suits global marketing, creative, and media teams that need to view campaign performance alongside audience conversations. It is relevant to teams comparing boosted and organic results or reviewing launches and their associated audience signals.

Getting started

1. Open the Sprinklr Marketing Analytics website.
2. Request a demo from the product page.
3. Review the Help Center guidance for Sprinklr Marketing and reporting and analytics.
4. Ask Sprinklr for pricing and product details.

Verdict

Consider Sprinklr Marketing Analytics if your team needs unified marketing and audience data, launch comparisons, and performance analysis across boosted and organic activity. Look elsewhere if you need public pricing or stated self-service trial terms before evaluating a product.