SMS-Magic

What SMS-Magic is

SMS-Magic is a CRM-based conversational messaging platform for businesses communicating with customers and prospects. Teams can handle two-way conversations through text, WhatsApp, Facebook Messenger, and LINE, using a smartphone or connected business systems. The platform supports multimedia campaigns, scheduled sends, automated sequences, inbound keywords, shared team inboxes, and personalized conversations across channels. Its mobile app lets teams manage customer discussions and share images, files, videos, and live photos on Android and iOS. SMS-Magic primarily works with Salesforce and Zoho, and also lists Marketo, Marketing Cloud, and Pardot integrations. Companies without a CRM can send and receive messages from their own URLs and apps through SMS-Magic APIs. The service includes MMS support and lists plans for SMS Automation, SMS Conversational Messaging, and Multi-channel Messaging. Pricing starts at ₹582/user/mo, with a 14-day trial and no free plan. SMS-Magic says it manages messaging compliance, encrypts subscriber data in transit, and encrypts backups and authentication credentials at rest. It serves organizations from small and midsize businesses to global enterprises across contact centers, financial services, higher education, retail, staffing, and wellness.

Who it suits

It suits businesses that need shared, two-way customer messaging across SMS, WhatsApp, Facebook Messenger, or LINE. Teams using Salesforce, Zoho, or the listed marketing systems can connect conversations to those tools, while companies without a CRM can use the API.

Limits

SMS-Magic has no free plan, and the listed pricing begins at ₹582/user/mo. The trial period is 14 days; higher plans add conversational and multi-channel capabilities described on the pricing page.

Getting started

1. Open the SMS-Magic website
2. Start the 14-day trial
3. Choose a listed messaging plan
4. Connect Salesforce, Zoho, or another listed integration
5. Install the Android or iOS mobile app for mobile conversations
6. Use the API to send and receive messages from your URLs or apps

Verdict

Pick SMS-Magic for coordinated, multi-channel customer conversations with automation, shared inboxes, and CRM connectivity. Its mobile apps and APIs also support teams working outside a CRM. Consider another option if you need a free tier or messaging beyond the channels and integrations described here.