SKP DMP

Paid Web

What SKP DMP is

SKP DMP is SK Planet’s data management platform for customer insights and advertising campaign targeting. It uses non-personal IDs and behavior data collected from SK services to build audiences that advertisers can analyze and send to advertising media. The DMP page reports 130 million ADIDs and cookie IDs, and anonymized data from more than 94% of SK group companies. Its audience categories include demographics, app ownership, shopping behavior, destinations, device details, portal content, memberships, payments, and viewing content.

The platform provides about 1,200 standard segments and around 120 additional Plus segments. Companies can also discuss custom segments built around actions such as searches, purchases, app installs, and cart additions. These can use behavior periods of up to three months, with the behavior occurring at least once. Through the web platform, users can create and examine segments, compare audiences across segments, and review analysis metrics in card view. Companies can match their own anonymized customer IDs with SKP data to analyze customer demographics and behavior. A 2026 service guide also describes generative AI segment creation and ad tracker integration for first-party DMP functionality. SKP DMP is offered as a monthly service, with pricing available on request.

Who it suits

SKP DMP suits advertisers, DSPs, ad networks, single-media businesses, and companies seeking audience analysis or campaign targeting using SK service data. It may also suit companies that want to match their anonymized customer IDs with SKP audiences or arrange custom segments through consultation.

What it does well

Offers about 1,200 standard segments and around 120 Plus segments.
Custom segments can reflect searches, purchases, app installs, and cart additions.
Supports cross-segment analysis and card-view metrics.
Companies can match anonymized customer IDs with SKP data.
Segments can be delivered to advertising media.

What to know first

Pricing is available only on request.
Custom segments require consultation.
Access is through the web platform.

Getting started

Visit the SK Planet website.
Contact [email protected] with a DMP inquiry.
Discuss access to the monthly web platform and any custom segment needs.
Use the platform to create or analyze customer segments.
Deliver created targeting segments to advertising media.

Verdict

Choose SKP DMP if your business needs to analyze audiences or deliver targeted segments to advertising media using SK service data. Its standard, Plus, and consultation-based custom segments support several routes to audience building. Companies seeking a set public price should look elsewhere, since pricing is available on request.

Questions

How much does SKP DMP cost?

Pricing is available on request. The service is described as a monthly web-accessible service.

What audience segments does it offer?

It offers about 1,200 standard segments, around 120 additional Plus segments, and custom segments arranged through consultation.

Can a company use its own customer data?

The service guide describes matching a company’s anonymized customer IDs with SKP anonymized customers using ADID or cookie IDs to analyze demographics and behavior.

Which advertising destinations can receive segments?

Created segments can be delivered to advertising media, including DSPs, ad networks, and single-media businesses.

How can I contact the DMP team?

DMP inquiries are directed to [email protected].

Facts from SKP DMP's own pages

Analysis: The platform supports cross-segment analysis and presents multiple analysis metrics in card view. · planetad.co.kr, 9 Oct 2026
Audience data: Listed data categories include demographics, app ownership, shopping behavior, destinations, device information, portal content, membership users, payments, and viewing content. · planetad.co.kr, 9 Oct 2026
Audience segments: The service provides about 1,200 standard segments, additional PLUS segments, and custom segments developed through consultation. · planetad.co.kr, 9 Oct 2026
Audience upload: The service can match a company’s non-identifying customer IDs with SKP data to analyze customer demographics and behavior. · planetad.co.kr, 9 Oct 2026
Campaign delivery: Created targeting segments are delivered to advertising media for campaign use. · planetad.co.kr, 9 Oct 2026
Custom targeting: Custom segments can use behavior such as searches, purchases, app installs, and cart additions, with behavior periods up to three months and frequency of at least once. · planetad.co.kr, 9 Oct 2026
Data coverage: The DMP page says it holds 130 million ADIDs and cookie IDs and receives anonymized data from more than 94% of SK group companies. · planetad.co.kr, 9 Oct 2026
Data sources: The service collects non-personal IDs and behavioral data from SK services, including ADIDs and cookies. · planetad.co.kr, 9 Oct 2026
First-party audience upload: The 2026 service guide describes matching a company's anonymized customer IDs with SKP anonymized customers using ADID or cookie IDs to analyze customer demographics and behavior. · planetad.co.kr, 9 Oct 2026
Generated segments: The 2026 service guide includes segment creation using generative AI. · planetad.co.kr, 9 Oct 2026
Headquarters: Seongnam-si, Gyeonggi-do, South Korea · planetad.co.kr, 28 Sept 2026
Integrations: The maker's service guide describes ad tracker integration for its first-party DMP functionality. · planetad.co.kr, 9 Oct 2026
Intended customers: The maker describes the service as supporting companies' marketing and enabling advertisers, DSPs, ad networks, and single-media businesses to target ads. · planetad.co.kr, 9 Oct 2026
Platform: The DMP platform is accessible through the web and supports creating and analyzing customer segments. · planetad.co.kr, 9 Oct 2026
Platform access: The DMP platform is described as a monthly service accessible through the web, with tools to create and analyze customer segments. · planetad.co.kr, 9 Oct 2026
Pricing model: The maker describes the DMP platform as a monthly subscription service but does not state a price on the page. · planetad.co.kr, 9 Oct 2026
Privacy description: The maker describes collecting anonymized IDs and anonymized user behavior data from SK services. · planetad.co.kr, 9 Oct 2026
Product: SKP DMP is SK Planet’s Data Management Platform for customer insights and marketing campaign targeting. · planetad.co.kr, 9 Oct 2026
Reporting: The platform offers segment cross-analysis and an Insight Report with analysis metrics displayed as cards. · planetad.co.kr, 9 Oct 2026
Security and privacy: The maker describes collected IDs and user data as non-personal or de-identified. · planetad.co.kr, 9 Oct 2026
Segments: The service offers about 1,200 standard segments, about 120 additional Plus segments, and custom segments through consultation. · planetad.co.kr, 9 Oct 2026
Support: DMP inquiries are directed to [email protected]. · planetad.co.kr, 9 Oct 2026
Targeting: Segments can use user interests and behavior over time, including searching, viewing, adding items to cart, and purchasing. · planetad.co.kr, 9 Oct 2026
What it does: SK Planet DMP uses audience data from SK services to create segments for advertising targeting and audience analysis. · planetad.co.kr, 9 Oct 2026

Where SKP DMP stands on Freedom251

Data Management Platforms#27 of 30