Freedom251 › Data Management Platforms
Nexxen Data Platform
What Nexxen Data Platform is
Nexxen Data Platform brings first-party, Nexxen and partner audience data together for discovery, enrichment, expansion and activation. Users can upload their data securely into Nexxen’s clean room or another clean room they choose, then enrich it with Nexxen assets and third-party partner data. Named examples include VIDAA ACR television-viewership data and PeerLogix streaming viewership data. Audience tools support segmentation and reach expansion. Nexxen’s identity graph combines identity solutions and deduplicates data for targeting, tracking and measurement; the platform also supports leading universal IDs and multiple identity partners. Advertisers can activate audiences through Nexxen DSP or selected third-party DSP and SSP platforms. Publishers can access proprietary and partner audience data through server-side integrations. The platform also offers Discovery insights for cross-screen contextual targeting beyond keywords, supply curation through Nexxen’s integrated SSP, and CTV activation. The listed platform is web-based. Nexxen says its clean room capabilities support privacy-safe onboarding and audience views. The product page directs prospective partners to contact the company; no plan prices or trial terms are listed.
Who it suits
The platform suits advertisers and publishers working with first-party and partner audience data. It may fit teams seeking audience enrichment, segmentation and activation through Nexxen or selected external advertising platforms.
What it does well
- Accepts data uploads into Nexxen or another clean room.
- Can enrich data with Nexxen and partner assets.
- Supports audience segmentation and reach expansion.
- Offers activation through Nexxen and selected third-party platforms.
- Supports CTV activation.
What to know first
- Pricing is available on request.
- The listed platform is web only.
- No trial terms are listed.
Getting started
- Visit the Nexxen Data Platform website.
- Contact Nexxen to discuss the product and pricing.
- Use the web platform.
- Securely upload first-party data to Nexxen’s clean room or one of your choosing.
- Enrich and segment audiences, then activate them through supported destinations.
Verdict
Nexxen Data Platform combines audience data tools with activation options for advertisers and publishers. Prospective partners must contact Nexxen for pricing and further details.
Questions
How much does Nexxen Data Platform cost?
Pricing is available on request. Nexxen directs prospective customers to contact the company.
What platform is it available on?
The listed platform is web.
Where can audiences be activated?
Audiences can be activated through Nexxen DSP and SSP, as well as selected third-party DSPs and SSPs.
Does it support CTV activation?
Yes. CTV activation is supported.
What data can teams use?
Teams can upload first-party data and use Nexxen and partner data. Named examples include VIDAA ACR television-viewership data and PeerLogix streaming viewership data.
Does the platform support clean rooms and universal IDs?
Users can upload data to Nexxen’s clean room or one they choose. Nexxen says the platform supports leading universal IDs and works with multiple identity partners.
Facts from Nexxen Data Platform's own pages
- Activation
- Audiences can be activated within Nexxen’s DSP, SSP, or select third-party partners. · nexxen.com, 8 Oct 2026
- Advertiser use
- Nexxen says advertisers can onboard audiences, enrich them with its tools, and activate them across its stack or select third-party DSP and SSP platforms. · nexxen.com, 8 Oct 2026
- Audience
- The platform page describes the product as helping partners reach audiences with scale and precision using first-party data, proprietary data assets, and an identity graph. · nexxen.com, 8 Oct 2026
- Audience expansion
- Nexxen says its proprietary applications can identify audiences and expand their reach. · nexxen.com, 8 Oct 2026
- Availability and pricing
- The product page directs prospective customers to contact Nexxen and does not display plan prices or trial terms. · nexxen.com, 8 Oct 2026
- Contextual targeting
- Nexxen says its Discovery tool provides audience insights for cross-screen contextual targeting beyond keywords. · nexxen.com, 8 Oct 2026
- Data sources
- Nexxen’s 2024 platform announcement names VIDAA ACR data, PeerLogix streaming viewership data, and third-party partnership data as examples of data assets. · nexxen.com, 8 Oct 2026
- Enrichment
- The platform can enhance user data with Nexxen’s unique data assets and third-party partnership data. · nexxen.com, 8 Oct 2026
- Founded
- 2007 · nexxen.com, 28 Sept 2026
- Headquarters
- Tel Aviv, Israel · nexxen.com, 28 Sept 2026
- Identity graph
- Nexxen describes its proprietary identity graph as combining multiple identity solutions with built-in deduplication for targeting, tracking, and measurement of first-party data. · nexxen.com, 8 Oct 2026
- Identity partners
- Nexxen says it supports leading universal IDs and works with multiple identity partners. · nexxen.com, 8 Oct 2026
- Onboarding
- Users can securely upload their data into Nexxen’s clean room or one of their choosing. · nexxen.com, 8 Oct 2026
- Partner ecosystem
- Nexxen’s data and measurement partner page lists providers including Acxiom, AppsFlyer, Comscore, Dun & Bradstreet, Epsilon, and Foursquare. · nexxen.com, 8 Oct 2026
- Pricing
- The product page provides no listed price and directs prospective partners to contact Nexxen. · nexxen.com, 8 Oct 2026
- Privacy
- Nexxen describes the platform as supporting privacy-safe data onboarding and audience views through clean room capabilities. · nexxen.com, 8 Oct 2026
- Publisher use
- Nexxen says publishers can access proprietary and third-party audience data through server-side integrations to improve targeting, CPMs, and revenue opportunities. · nexxen.com, 8 Oct 2026
- Purpose
- The Nexxen Data Platform brings first-party, Nexxen, and partner audience data together to help users discover, enhance, scale, and activate audiences. · nexxen.com, 8 Oct 2026
- Supply curation
- Nexxen says supply curation offers streamlined deals and publisher first-party data through its integrated SSP. · nexxen.com, 8 Oct 2026
- Support
- The product page invites prospective partners to contact Nexxen to discuss what the company can do for them. · nexxen.com, 8 Oct 2026
- Universal IDs
- Nexxen says support for leading universal IDs can expand addressability across publishers and improve match rates and campaign measurability. · nexxen.com, 8 Oct 2026
Where Nexxen Data Platform stands on Freedom251
- Data Management Platforms#26 of 30