Adobe Audience Manager

What Adobe Audience Manager is

Adobe Audience Manager is a web-based audience management product for building audience segments and sending them to activation destinations. Its segment methods include rule-based and onboarded approaches, algorithmic selection, Boolean logic, recency and frequency, profile merge rules, and predictive audiences. Predictive segments are supported, and the product can include anonymous profiles. For activation, destinations include Adobe Experience Cloud, people-based destinations, device-based server-to-server destinations, custom URLs, and custom cookies. These options cover several ways to define audiences and route them onward, from criteria based on rules or profile handling to predictive segments and different destination types. Adobe Audience Manager is paid software, with pricing available on request. The listed platform is web, so the product is accessed through that platform. Its combination of segmentation methods, support for anonymous profiles, and activation destinations gives teams a range of audience-building and delivery options within the product. The listed destinations include Adobe Experience Cloud as well as custom and people- or device-based routes.

Who it suits

Adobe Audience Manager suits teams that need to build audiences using methods such as Boolean logic, recency and frequency, profile merge rules, or predictive segments. It may also fit teams that need anonymous profiles and activation destinations spanning Adobe Experience Cloud, custom URLs, and people- or device-based routes.

Getting started

1. Visit the Adobe Audience Manager website.
2. Access the product on the web.
3. Contact Adobe for pricing information.

Verdict

Choose Adobe Audience Manager if you need several audience segmentation methods, predictive segments, or support for anonymous profiles. Consider another option if you need a platform beyond web or want a price stated upfront.