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Mapp Customer Data Platform
What Mapp Customer Data Platform is
Mapp Customer Data Platform is paid web software from Mapp, headquartered in San Diego, California, United States. It creates real-time customer profiles, resolves identities, activates audiences, and accepts data through both listed ingestion methods. Essential costs $3,050 a month, billed annually, and includes email and SMS automation, web personalization and overlays, advanced segmentation, ChatGPT content generation, and product recommendations. Professional costs $3,600 a month, also billed annually, adding the full Mapp AI Assistant, web and mobile analytics, alerts, KPI forecasting, anomaly detection, customer journey analysis, and RFM modelling. Custom has no listed price and adds web and mobile push, in-app messaging, custom onboarding and dashboards, a flexible data model, and data streams. There is no free plan, and browser access is the listed platform.
Who it suits
It suits organizations needing real-time profiles, identity resolution, audience activation, and progressively broader analytics or messaging tools. The plans target teams prepared for annual billing and paid web software.
What it does well
- Builds real-time customer profiles
- Resolves identities and activates audiences
- Essential includes email and SMS automation
- Professional adds web and mobile analytics
- Custom adds push and in-app messaging
What to know first
- No free plan
- Starts at $3,050 a month billed annually
- Web is the listed platform
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essential | Billed annually · Email and SMS automation · Web personalization and overlays · Advanced segmentation · ChatGPT content generation · Product recommendations | $3,050 a month |
| Professional | Billed annually · Everything in Essential · Full Mapp AI Assistant · Web and mobile analytics · Alerts, KPI forecast and anomaly detection · Customer journey analysis · RFM modelling | $3,600 a month |
| Custom | Everything in Professional · Web and mobile push · In-app messaging · Custom onboarding and dashboards · Flexible data model · Data streams | On request |
As mapp.com lists them, read 24 Sept 2026. The maker's own page has the final word.
Verdict
Mapp Customer Data Platform combines customer data management with personalization, messaging, and analytics across paid annual plans. Its plan levels provide different capabilities, with Custom pricing supplied only on request.
Facts from Mapp Customer Data Platform's own pages
- Headquarters
- San Diego, California, United States · mapp.com, 4 Oct 2026
Where Mapp Customer Data Platform stands on Freedom251
- Customer Data Platforms#52 of 58