Adobe Real-Time CDP

What Adobe Real-Time CDP is

Adobe Real-Time CDP is a paid, web-based customer data platform with editions for different brand and audience needs. B2C Edition is for B2C brands personalizing consumer experiences, while B2B Edition is for B2B brands personalizing lead and account experiences. B2P Edition is for brands combining B2C and B2B experiences for the same person. The platform lists data ingestion, identity resolution, real-time profiles, and audience activation among its capabilities. These functions cover bringing data into the platform, resolving identities, creating profiles in real time, and activating audiences. The listed data ingestion setting is “both.” The three editions give buyers distinct starting points based on whether their personalization focus is consumer experiences, business leads and accounts, or both types of experience for the same person. Adobe Real-Time CDP is available on the web. Adobe was founded in 1982 and is headquartered in San Jose, California, USA. Pricing is available on request, and no price is listed for any of the three editions.

Who it suits

Adobe Real-Time CDP suits B2C brands personalizing consumer experiences and B2B brands personalizing lead and account experiences. B2P Edition is intended for brands that personalize both B2C and B2B experiences for the same person.

Getting started

1. Visit the Adobe Real-Time CDP website.
2. Select the edition aligned with your brand: B2C, B2B, or B2P.
3. Contact Adobe for pricing on request.

Verdict

Choose Adobe Real-Time CDP if your brand needs a web-based platform with editions aligned to consumer, business, or combined personalization. Look elsewhere if you need a published price before contacting the provider.