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Oracle Unity CDP

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Oracle Unity CDP's own site

What Oracle Unity CDP is

Oracle Unity CDP is a paid, web-based customer data platform from Oracle, founded in 1977 and headquartered in Austin, Texas. It combines data ingestion with real-time customer profiles and identity resolution, connecting information associated with customers. Audience activation is also included, extending the platform beyond collection and profile management. The listed Oracle Unity Customer Data Orchestration Platform Cloud service requires a minimum of 10,000 profiles and supports 100 concurrent jobs. Its Streaming Entities API is listed at 1,500 records per second, while the real-time event API is listed at 2,000 records per second. Pricing is available on request rather than shown as a published amount. Organizations considering the service can assess its profile, ingestion, identity, and activation functions alongside those stated operating parameters. The product is presented through Oracle’s customer data platform website and is available on the web.

Who it suits

It suits organizations needing web-based customer data ingestion, identity resolution, real-time profiles, and audience activation. The listed minimum profile count makes the service relevant to larger deployments.

What it does well

  • Supports real-time customer profiles
  • Includes identity resolution
  • Offers audience activation
  • Lists ingestion through multiple paths
  • Provides stated API throughput figures

What to know first

  • Pricing is available only on request
  • Requires at least 10,000 profiles
  • Supports 100 concurrent jobs

Plans

PlanBilled and limitsPrice
Oracle Unity Customer Data Orchestration Platform Cloud Serv10,000 profiles minimum · 100 concurrent jobs · 1,500 records/sec Streaming Entities API · 2,000 records/sec real-time event APIOn request

As oracle.com lists them, read 21 Sept 2026. The maker's own page has the final word.

Verdict

Oracle Unity CDP combines profile management, identity resolution, ingestion, and audience activation in a web service. Prospective users should confirm fit against its profile minimum, job capacity, and API rates.

Facts from Oracle Unity CDP's own pages

Founded
1977 · oracle.com, 4 Oct 2026
Headquarters
Austin, Texas, USA · oracle.com, 4 Oct 2026

Where Oracle Unity CDP stands on Freedom251

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