Freedom251 › Data Management Platforms
iPinYou DMP
What iPinYou DMP is
iPinYou DMP collects and activates audience data for brands seeking to segment audiences and improve paid-media performance. It works with first-party user data, second-party media data, and third-party data from external partners, drawing on online, offline, and mobile sources. AlphaData organizes demographic, technological, and behavioral information into audience segments for targeted campaigns, and can identify lookalike profiles to extend those campaigns to additional prospects.
The workflow covers collection, cleansing, onboarding, labeling, segmentation and management, activation, and recollection after use. Cross-device campaigns support customized, consistent delivery across devices. Omnichannel attribution evaluates which campaigns and channels drive conversions and sales, helping brands choose media strategies, control advertising costs, and improve marketing ROI. AlphaData’s analysis models include cluster, lifecycle, value-rating, predictive, intelligent media, and creative analysis. Its open architecture supports connections to external tools and clients’ internal applications. The product page describes it as martech built for China. iPinYou lists Beijing, China as its headquarters; the company introduction says it was founded in 2009. Pricing is on request.
Who it suits
iPinYou DMP suits brands that need to combine audience data from online, offline, and mobile sources for targeted paid-media campaigns. It is relevant to teams seeking audience segmentation, lookalike reach, cross-device delivery, and channel-level attribution.
What it does well
- Combines first-, second-, and third-party audience data.
- Collects data from online, offline, and mobile sources.
- Creates audience segments from demographic, technological, and behavioral data.
- Supports lookalike audiences and cross-device campaign delivery.
- Attribution evaluates conversions and sales across channels.
- Connects with external tools and internal applications.
What to know first
- Pricing is available on request.
- The product is described as martech built for China.
Getting started
- Visit the iPinYou DMP product page.
- Contact iPinYou about pricing and access.
- Use the listed contact address: [email protected].
Verdict
Choose iPinYou DMP if your brand needs audience data management, segmentation, and paid-media activation across multiple sources and devices. Its attribution and analysis models support campaign evaluation; brands should consider its China-focused positioning and request pricing before deciding.
Questions
How much does iPinYou DMP cost?
Pricing is available on request.
What data does it manage?
AlphaData supports first-party user data, second-party media data, and third-party external-partner data from online, offline, and mobile sources.
Can it build lookalike audiences?
Yes. It can link profiles that share attributes with an audience to reach additional prospects with the same marketing messages.
What analysis does AlphaData support?
Its models cover cluster, lifecycle, value-rating, predictive, intelligent media, and creative analysis.
Can it connect to other software?
Its architecture supports connections to external tools and clients’ internal applications.
Where is iPinYou based?
The company is headquartered in Beijing, China.
Facts from iPinYou DMP's own pages
- Analysis
- AlphaData models support cluster, lifecycle, value-rating, predictive, intelligent media, and creative analysis. · ipinyou.com, 9 Oct 2026
- Attribution
- Its omni-channel attribution helps identify which campaigns and channels drive conversions and sales. · ipinyou.com, 10 Oct 2026
- Audience segmentation
- The platform groups demographic, technological, and behavioral data into audience segments for targeted campaigns. · ipinyou.com, 9 Oct 2026
- Campaign optimization
- It evaluates conversions across channels to help brands select media strategies, control advertising costs, and improve marketing ROI. · ipinyou.com, 10 Oct 2026
- Company headquarters
- DeepZero says it is headquartered in Beijing. · ipinyou.com, 10 Oct 2026
- Company history
- The company says it was founded in 2009 and expanded into private-domain customer data management, activation, and use in 2019, including DMP products. · ipinyou.com, 10 Oct 2026
- Cross-device campaigns
- The product supports customized and consistent cross-device marketing campaign delivery. · ipinyou.com, 10 Oct 2026
- Customer profiles
- It uses demographic, technological, and behavioral data from first- and third-party sources to group customers into audience segments for targeted campaigns. · ipinyou.com, 10 Oct 2026
- Data assets
- The platform categorizes first- and third-party online, cross-device, and offline data into targetable audience segments. · ipinyou.com, 10 Oct 2026
- Data types
- AlphaData supports management of first-party user data, second-party media data, and third-party external-partner data. · ipinyou.com, 9 Oct 2026
- Data workflow
- The described AlphaData workflow includes data collection, cleansing, onboarding, labeling, user segmentation and management, activation, and data recollection after use. · ipinyou.com, 9 Oct 2026
- Founded
- 2008 · ipinyou.com, 28 Sept 2026
- Headquarters
- Beijing, China · ipinyou.com, 28 Sept 2026
- Integrations
- AlphaData is architecturally open and supports connections to leading external tools and clients’ internal applications. · ipinyou.com, 9 Oct 2026
- Intended customers
- The product page presents the DMP as a tool for brands seeking to segment audiences and improve paid-media performance. · ipinyou.com, 9 Oct 2026
- Lookalike audiences
- The product links look-alike profiles that share attributes with an audience to reach additional prospects with the same marketing messages. · ipinyou.com, 10 Oct 2026
- Maker history
- The company introduction says the company was founded in 2009 and expanded into DMP, CDP, and marketing automation in 2019. · ipinyou.com, 9 Oct 2026
- Purpose
- DMP collects, organizes, and activates first-, second-, and third-party audience data from online, offline, and mobile sources for audience segmentation, lookalike audiences, and paid media optimization. · ipinyou.com, 10 Oct 2026
- Support
- The product page provides a Contact Us link and lists [email protected]. · ipinyou.com, 9 Oct 2026
- Target market
- The product page describes the platform as martech built for China. · ipinyou.com, 10 Oct 2026
- What it does
- iPinYou DMP collects, organizes, and activates first-, second-, and third-party audience data from online, offline, and mobile sources. · ipinyou.com, 9 Oct 2026
Where iPinYou DMP stands on Freedom251
- Data Management Platforms#25 of 30