ServiceNow CPQ
What ServiceNow CPQ is
ServiceNow CPQ helps businesses configure products, apply pricing rules, and prepare accurate quotes for direct sales and ecommerce. Discovery flows guide sales reps, partners, and customers through questions to identify suitable solutions. Guided configuration helps sellers assemble valid product combinations and avoid invalid ones. Built-in logic and AI-powered rules support tiered, volume-based, regional, and contract-specific pricing, while the product page says it can connect to other systems without complex code. The quoting process brings product selections, prices, terms, and approvals together in ready-to-send quotes. CPQ also supports subscription terms, renewals, ramps, and contract changes across quoting, closing, and handoff. Listed integrations include Salesforce, Shopify, headless storefronts, and visualization tools CDS, kBridge, and Threekit. Visualization connections have limits: up to 25 set indices or product picker options can be sent, and Threekit has one-way data flow from CPQ. It is a paid hybrid-deployment product available on web and API, with pricing on request and no free plan.
Who it suits
It suits sales teams, partners, and customers involved in product configuration and quoting across direct sales or ecommerce. Organizations with subscription terms or complex pricing rules may find its listed capabilities relevant.
What it does well
- Guided configuration helps prevent invalid product combinations.
- Supports tiered, volume-based, regional, and contract-specific pricing.
- Handles subscription terms, renewals, ramps, and contract changes.
- Integrates with Salesforce, Shopify, and visualization tools.
What to know first
- No free plan; pricing is available on request.
- Visualization tools have a 25-option limit.
- Threekit supports one-way data flow from CPQ.
Limits
The documentation limits visualization-tool submissions to up to 25 set indices or product-picker options. Threekit receives one-way data from CPQ.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| ServiceNow CPQ | Custom pricing; schedule a demo | On request |
As servicenow.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the ServiceNow CPQ product website
- Schedule a demo for custom pricing
- Choose a hybrid deployment approach
- Connect supported systems such as Salesforce, Shopify, or a headless storefront
- Define product configuration and pricing rules
- Set quote templates and discount approvals
- Use product documentation, training, community, partners, or ServiceNow Impact plans
Verdict
ServiceNow CPQ combines guided product configuration, pricing rules, subscriptions, and quote preparation. Buyers should account for the stated visualization limits and request pricing from the maker.
Questions
How is ServiceNow CPQ priced?
It is paid software with custom pricing. The listed plan directs buyers to schedule a demo.
Is there a free plan?
No.
What deployment options are available?
ServiceNow CPQ has a hybrid deployment option and is available through web and API access.
Which integrations are listed?
Documentation lists Salesforce, Shopify, headless storefronts, and visualization tools CDS, kBridge, and Threekit.
Who uses ServiceNow CPQ?
The product page identifies sales reps, partners, and customers across direct sales and ecommerce channels.
What compliance credentials are listed?
ServiceNow lists ISO/IEC 27001:2022 certification and annual SOC 2 Type 2 attestation among its platform credentials.
Facts from ServiceNow CPQ's own pages
- AI and rules
- Its AI and logic handle complex product and pricing rules, and the product page says it can connect to systems without complex code. · servicenow.com, 12 Oct 2026
- Configuration
- Guided configuration helps sellers build valid product configurations and avoid invalid combinations. · servicenow.com, 12 Oct 2026
- Discovery
- Discovery flows guide reps, partners, and customers through questions to find suitable solutions. · servicenow.com, 12 Oct 2026
- Headquarters
- Santa Clara, California, United States · servicenow.com, 23 Sept 2026
- Integration limit
- The documentation says up to 25 set indices or product picker options can be sent to a visualization tool, and Threekit supports one-way data flow from CPQ. · servicenow.com, 12 Oct 2026
- Integrations
- ServiceNow documentation describes integrations with Salesforce, Shopify and headless storefronts, and visualization tools CDS, kBridge, and Threekit. · servicenow.com, 12 Oct 2026
- Intended users
- The product page identifies sales reps, partners, and customers as CPQ users across direct sales and ecommerce channels. · servicenow.com, 12 Oct 2026
- Pricing
- Built-in logic and AI-powered rules support tiered, volume-based, regional, and contract-specific pricing. · servicenow.com, 12 Oct 2026
- Product purpose
- ServiceNow CPQ helps businesses configure products, apply pricing rules, and generate accurate quotes. · servicenow.com, 12 Oct 2026
- Quotes
- The product page describes bringing product selections, pricing, terms, and approvals together to create ready-to-send quotes. · servicenow.com, 12 Oct 2026
- Security and compliance
- ServiceNow lists ISO/IEC 27001:2022 certification and annual SOC 2 Type 2 attestation among its platform compliance credentials. · servicenow.com, 12 Oct 2026
- Subscriptions
- CPQ supports subscription terms, renewals, ramps, and contract changes across quoting, closing, and handoff. · servicenow.com, 12 Oct 2026
- Support
- The product page points customers to product documentation, training and certification, the community, partners, and ServiceNow Impact success plans. · servicenow.com, 12 Oct 2026
Where ServiceNow CPQ stands on Freedom251
- CPQ Software#18 of 25
- Proposal Software#101 of 134
- Configure Price Quote Software#16 of 21
- Quote Management Software#26 of 34