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Rootly
What Rootly is
Rootly is an incident response and on-call platform for engineering teams, with AI tools for investigating and managing incidents. Its AI SRE identifies probable causes with supporting evidence, relates alerts to changes, prepares impact analysis, and drafts remediation steps and pull requests. Incident Response supports Slack and Microsoft Teams, AI chat, suggestions from similar incidents, meeting transcription, playbooks, roles, action items, and reminders. On-Call includes alert routing and grouping, live call routing, schedules, escalation policies, PTO calendars, overrides, and coverage requests. Rootly also offers AI retrospectives: Essentials includes Smart Default, while custom processes are available in Enterprise. Plans start at $20/user/mo, and a 14-day trial is offered, which may be extended if needed. Rootly lists Android, iOS, web, and API availability. Its trust center lists CCPA, GDPR, and SOC 2 compliance; security controls include role-based access, private incidents, and real-time audit logging. Support offerings include priority 24/7 global support, a dedicated success team, and tailored training resources.
Who it suits
Rootly suits engineering teams that need incident response workflows, on-call scheduling, or AI-assisted incident analysis. Its Essentials plan is described as purpose-built for growing companies.
What it does well
- AI SRE drafts remediation steps and pull requests.
- On-Call includes schedules and escalation policies.
- Incident Response supports Slack and Microsoft Teams.
- 14-day trial can be extended if needed.
- Available on Android, iOS, web, and API.
What to know first
- No free plan.
- Pricing starts at $20/user/mo.
Limits
Incident Response Essentials includes one organization, one external and one internal status page, and up to 20 schedules and escalation policies. On-Call Essentials includes one live call routing number, up to 20 schedules and escalation policies, and basic alert grouping and noise reduction.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Incident Response Essentials | $20 per user/mo · 1 external / 1 internal status page · 1 organization · 20 schedules and escalation policies | $20 a month |
| On-Call Essentials | $20 per user/mo · 1 number for live call routing · 20 schedules and escalation policies · basic alert grouping and noise reduction | $20 a month |
| Incident Response Enterprise | Contact us · 10 external / unlimited internal status pages · unlimited organizations · advanced workflows · SSO + SAML + SCIM | On request |
| On-Call Enterprise | Contact us · 5 numbers for live call routing · unlimited schedules and escalation policies · support for China · dynamic escalation paths | On request |
| AI SRE | Contact us · Use with Rootly or standalone · API and MCP access | On request |
As rootly.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit rootly.com.
- Choose an Incident Response Essentials or On-Call Essentials plan, or contact Rootly about Enterprise or AI SRE.
- Start the 14-day trial; Rootly says it can be extended if needed.
- Access Rootly through web, Android, iOS, or its API.
Verdict
Rootly brings incident response, on-call workflows, and AI incident assistance into one platform. The listed Essentials plans start at $20/user/mo, with a 14-day trial and no free plan.
Questions
How much does Rootly cost?
Incident Response Essentials and On-Call Essentials are each billed at $20 per user per month. Enterprise and AI SRE pricing is available by contacting Rootly.
Does Rootly have a free plan or trial?
Rootly has no free plan. It offers a trial that typically lasts 14 days and may be extended.
Which platforms does Rootly support?
Rootly is available on Android, iOS, web, and through an API.
What does Rootly include for on-call teams?
On-Call includes alert grouping and routing, live call routing, schedules, escalation policies, PTO calendars, overrides, and coverage requests.
What integrations are available?
The integration directory features Anthropic, AWS CloudWatch, Datadog, GitHub, Linear, Notion, Sentry, Slack, Terraform, and Zoom.
What security and compliance details does Rootly provide?
Rootly lists CCPA, GDPR, and SOC 2 compliance. Its security controls include role-based access, private incidents, and real-time audit logging.
Facts from Rootly's own pages
- AI SRE
- AI SRE identifies probable root causes with supporting evidence, correlates alerts with changes, creates impact analysis, and drafts remediation steps and pull requests. · rootly.com, 3 Oct 2026
- Availability
- The On-Call page describes a mobile app and says Rootly's redundant infrastructure supports 99.99% reliability. · rootly.com, 3 Oct 2026
- Company founding
- Rootly says it was founded in 2021. · rootly.com, 3 Oct 2026
- Headquarters
- Toronto, Ontario, Canada · rootly.com, 28 Sept 2026
- Incident response
- Incident Response supports Slack and Microsoft Teams, AI chat, similar incident suggestions, meeting transcription, playbooks, roles, action items, and reminders. · rootly.com, 3 Oct 2026
- Integrations
- The integration directory features Anthropic, AWS CloudWatch, Datadog, GitHub, Linear, Notion, Sentry, Slack, Terraform, and Zoom. · rootly.com, 3 Oct 2026
- Intended users
- Rootly says it is building an incident management platform for engineering teams and describes its Essentials plan as purpose-built for growing companies. · rootly.com, 3 Oct 2026
- On-call
- On-Call includes alert grouping and routing, live call routing, schedules, escalation policies, PTO calendars, overrides, and coverage requests. · rootly.com, 3 Oct 2026
- Product
- Rootly describes itself as an AI-native platform for on-call and incident response that helps teams prevent and resolve incidents faster. · rootly.com, 3 Oct 2026
- Retrospectives
- Rootly offers AI retrospectives and retrospective processes, with Smart Default available in Essentials and custom processes in Enterprise. · rootly.com, 3 Oct 2026
- Security
- Rootly's trust center lists CCPA, GDPR, and SOC 2 compliance and offers access to its SOC 2 report and penetration test report. · security.rootly.com, 3 Oct 2026
- Security controls
- The security product page describes granular role-based access controls, private incidents, and real-time audit logging. · rootly.com, 3 Oct 2026
- Support
- The pricing comparison lists priority 24/7 global support, a dedicated success team, and tailored training resources among its support offerings. · rootly.com, 3 Oct 2026
- Trial
- Rootly says its trial typically lasts two weeks and can be extended if needed. · rootly.com, 3 Oct 2026
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