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Rex CRM
by Rex CRM
What Rex CRM is
Rex CRM is a paid real-estate customer relationship management system available on the web, iOS, and Android. It provides automated follow-up, lead routing, property matching, lead importing, email marketing, and AI features for property-focused teams. The mobile app is included, while a website is not. Starter includes unlimited portal uploads. Professional adds two-way calendar synchronization, live dashboards, portal leads, sales and trust accounting, and agent ledgers. Enterprise supports multi-branch and networked agencies with enterprise reporting, permissions, and centralized workflow control. These plans organize prospect activity, property matching, portal work, accounting, reporting, and agency workflows across supported devices. Rex CRM was founded in 2011 and is headquartered in Brisbane, Queensland, Australia. Pricing is paid and available on request, rather than shown as fixed amounts.
Who it suits
Rex CRM suits real-estate teams managing leads, property matching, follow-up, portal activity, and email marketing. Larger or multi-branch agencies may need the Professional or Enterprise feature sets.
What it does well
- Web, iOS, and Android access
- Automated follow-up and lead routing
- Property matching and lead import
- Professional adds accounting and live dashboards
- Enterprise supports multi-branch agencies
What to know first
- Pricing is available only on request
- Website is not included
- Advanced features depend on higher plans
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | Contact Us · Core Sales & Rentals CRM · mobile app (iOS/Android) · unlimited portal uploads · integrated calendar · custom fields | On request |
| Professional | Contact Us · Everything in Starter · Rex AI · automated lead management and autoresponder · reporting dashboards · sales trust accounting add-on · agent ledger add-on · optional Xero Payroll integration | On request |
| Enterprise | Contact Us · Everything in Professional · enterprise-grade customised solution | On request |
As rexsoftware.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Verdict
Rex CRM covers core real-estate lead and follow-up work across desktop and mobile platforms. Its plan structure extends into accounting, reporting, permissions, and multi-branch workflow control.
Facts from Rex CRM's own pages
- AI features
- Yes · rexsoftware.com, 22 Sept 2026
- API documentation
- The API documentation describes service and method endpoints, JSON request payloads and Australian and UK API base URLs. · api-docs.rexsoftware.com, 15 Oct 2026
- Automated follow-up
- Yes · rexsoftware.com, 22 Sept 2026
- Cloud delivery
- GetApp describes Rex Sales & Rentals CRM as cloud-based software for agents. · getapp.com, 15 Oct 2026
- Company founding
- G2 lists Rex CRM as serving customers since 2010 and gives 2010 as the founding year. · g2.com, 15 Oct 2026
- Company size
- LinkedIn lists Rex Software as a privately held software company with 51–200 employees and headquarters in Newstead, Queensland. · linkedin.com, 15 Oct 2026
- Contact and pipeline management
- The platform tracks contacts, manages deals and moves prospects through a structured pipeline. · rexsoftware.com, 15 Oct 2026
- Developer support
- Rex provides API guidance covering authentication, webhooks, headers, rate limits and integration practices. · rexsoftware.com, 15 Oct 2026
- Documentation and support
- The help centre covers AI, contacts, properties, listings, portals, financials, reporting, integrations and developer functionality. · support.rexsoftware.com, 15 Oct 2026
- Email marketing
- Yes · rexsoftware.com, 22 Sept 2026
- Founded
- 2011 · rexsoftware.com, 28 Sept 2026
- Google Play app status
- Google Play lists Rex Pocket at 5K+ downloads and says it was updated on June 26, 2026. · play.google.com, 15 Oct 2026
- Headquarters
- Brisbane, Queensland, Australia · rexsoftware.com, 28 Sept 2026
- Integrations
- Listed integrations include PriceFinder, RP Data, CoreLogic, realestate.com.au, Domain, Zapier, Xero, ActivePipe, DocuSign, ADL Forms and CampaignTrack. · rexsoftware.com, 15 Oct 2026
- Lead capture
- Rex captures enquiries and systematises follow-up through prospecting workflows. · rexsoftware.com, 15 Oct 2026
- Lead import
- Yes · rexsoftware.com, 22 Sept 2026
- Lead routing
- Yes · rexsoftware.com, 22 Sept 2026
- Legal identity
- The company footer states Australian ABN 97 145 420 284 and UK company number 11241778. · rexsoftware.com, 15 Oct 2026
- Limit: cumbersome workflows
- A Software Advice reviewer said some features require too many steps and that the lead system is complicated. · softwareadvice.com, 15 Oct 2026
- Limit: email tools
- The G2 reviewer described the email builder and autoresponder as poor. · g2.com, 15 Oct 2026
- Limit: iOS reliability
- An Apple App Store reviewer reported frequent logouts and compatibility problems after Apple updates. · apps.apple.com, 15 Oct 2026
- Limit: mobile and SMS gaps
- A Software Advice reviewer reported that the app lacks some actions, lists can freeze or refresh away, and bulk SMS behavior was unsuitable for their workflow. · softwareadvice.com, 15 Oct 2026
- Limit: price and automation
- The G2 reviewer called Rex expensive and said its automation is limited. · g2.com, 15 Oct 2026
- Listing management
- Listing portfolio tools track, manage and report on listings in one place. · rexsoftware.com, 15 Oct 2026
Where Rex CRM stands on Freedom251
- Real Estate CRM Software#77 of 249
- CRM Software#165 of 244