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Loop
by Loop
What Loop is
Loop is paid estate agency software connecting sales, lettings, and client accounting. It provides tools for pipelines, properties, landlords, tenants, and tenancies, with automated follow-up, email marketing, and property matching. Its Lia assistant drafts property descriptions and summarizes viewing feedback and sales progression. Loop Prospecting refreshes market data overnight across selected outcodes and groups opportunities such as new instructions, reductions, and fall-throughs. Real-time feeds can send listings to Rightmove, Zoopla, and OnTheMarket. Pocket Edition apps for Apple and Android synchronize with the desktop version, while a REST API returns agency data as JSON over HTTPS. PropertyHub lets agencies share branded updates, documents, and milestones with clients. The Estate Agency Software plan is £100 per month for the first user and £50 per additional user, month to month with 30 days’ notice. Loop Prospecting costs $105 per month for three outcodes, with a 12-month minimum term.
Who it suits
Loop is built for independent UK estate agents, including sales and letting agencies. It suits teams needing client accounting, prospecting, mobile access, integrations, and branded client updates.
What it does well
- Connects sales, lettings, and client accounting
- Lia drafts descriptions and viewing summaries
- Real-time feeds reach major property portals
- Mobile apps sync with desktop
- REST API supports agency integrations
What to know first
- No free plan
- Estate Agency Software charges per user
- Prospecting requires a 12-month minimum term
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Estate Agency Software | £100/month for your first user; £50/month per additional user · First user; £50/month per additional user · Rolling month-to-month; cancel with 30 days’ notice | £100 a month |
| Loop Prospecting | £105/month for 3 outcodes; £35/month per additional outcode · 3 outcodes · £35/month per additional outcode · Unlimited users · 12-month minimum term | £105 a month |
As loop.software lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Loop brings estate agency operations, prospecting, client communication, and integrations into one platform. Choose between the per-user estate software plan and the separate outcode-based Prospecting plan, noting their different billing terms.
Facts from Loop's own pages
- AI assistant
- Loop’s built-in AI assistant, Lia, drafts property descriptions and summarizes viewing feedback and sales progression. · loop.software, 12 Oct 2026
- API
- Loop offers a REST API that returns JSON over HTTPS for accessing agency data and integrating with other business tools. · developers.loop.software, 12 Oct 2026
- Automated follow-up
- Yes · loop.software, 20 Sept 2026
- Client portal
- PropertyHub lets an agency share updates, documents and milestones with sellers, buyers, landlords and tenants under the agency’s brand. · loop.software, 12 Oct 2026
- Email marketing
- Yes · loop.software, 20 Sept 2026
- Free plan
- No · loop.software, 20 Sept 2026
- Headquarters
- Moreton-in-Marsh, Gloucestershire, UK · loop.software, 28 Sept 2026
- Mobile app
- Yes · loop.software, 20 Sept 2026
- Mobile apps
- Loop Pocket Edition is available through the Apple App Store and Google Play and syncs updates with the desktop version. · support.loop.software, 12 Oct 2026
- Portals
- Loop supports real-time property feeds to Rightmove, Zoopla and OnTheMarket. · support.loop.software, 12 Oct 2026
- Property matching
- Yes · loop.software, 20 Sept 2026
- Prospecting
- Loop Prospecting refreshes market data overnight across selected outcodes and categorizes opportunities such as new instructions, reductions and fall-throughs. · loop.software, 12 Oct 2026
- Prospecting term
- Loop Prospecting has a 12-month minimum term. · loop.software, 12 Oct 2026
- Sales and lettings
- The platform provides tools for managing sales pipelines, lettings, landlords, tenants, properties and tenancies. · loop.software, 12 Oct 2026
- Security and privacy
- Loop says it processes personal information hosted in its cloud software on behalf of agents and uses approved data-transfer mechanisms when service providers are outside the UK or EEA. · loop.software, 12 Oct 2026
- Support
- The pricing page includes UK-based support with Estate Agency Software and priority support with Loop Prospecting. · loop.software, 12 Oct 2026
- What it does
- Loop describes itself as an all-in-one estate agency platform connecting sales, lettings and client accounting. · loop.software, 12 Oct 2026
- Who it is for
- Loop says its platform is built for independent UK estate agents, including sales and letting agencies. · loop.software, 12 Oct 2026
Where Loop stands on Freedom251
- Real Estate CRM Software#78 of 249