Loop is paid estate agency software connecting sales, lettings, and client accounting. It provides tools for pipelines, properties, landlords, tenants, and tenancies, with automated follow-up, email marketing, and property matching. Its Lia assistant drafts property descriptions and summarizes viewing feedback and sales progression. Loop Prospecting refreshes market data overnight across selected outcodes and groups opportunities such as new instructions, reductions, and fall-throughs. Real-time feeds can send listings to Rightmove, Zoopla, and OnTheMarket. Pocket Edition apps for Apple and Android synchronize with the desktop version, while a REST API returns agency data as JSON over HTTPS. PropertyHub lets agencies share branded updates, documents, and milestones with clients. The Estate Agency Software plan is £100 per month for the first user and £50 per additional user, month to month with 30 days’ notice. Loop Prospecting costs $105 per month for three outcodes, with a 12-month minimum term.
Who it is for
Loop is built for independent UK estate agents, including sales and letting agencies. It suits teams needing client accounting, prospecting, mobile access, integrations, and branded client updates.
What is good
- Connects sales, lettings, and client accounting
- Lia drafts descriptions and viewing summaries
- Real-time feeds reach major property portals
- Mobile apps sync with desktop
- REST API supports agency integrations
What to know first
- No free plan
- Estate Agency Software charges per user
- Prospecting requires a 12-month minimum term
Verdict
Loop brings estate agency operations, prospecting, client communication, and integrations into one platform. Choose between the per-user estate software plan and the separate outcode-based Prospecting plan, noting their different billing terms.
Loop plans and pricing
All plansCompared on real estate CRM software
- Free plan
- No
- Automated follow-up
- Yes
- Property matching
- Yes
- Mobile app
- Yes
- Email marketing
- Yes
