Freedom251 › Real Estate CRM Software
Leadrat
What Leadrat is
Leadrat is a paid real estate CRM for capturing, organizing, following up on, and converting leads. It gathers leads from multiple sources and supports lead assignment, lead routing, automated follow-up, and lead import. Property tools cover listings, availability, showings, and matching leads with properties. Teams can assign work, track goals, and review performance analytics. Leadrat includes a website and provides access through web, Android, and iOS applications. Listed integrations include WhatsApp, Facebook and Instagram Lead Ads, Google Ads, Google Calendar, Gmail, Outlook, webhooks and API, Zapier, and property portals. Leadrat says lead data is encrypted and hosted on Amazon Web Services, and displays GDPR and AICPA SOC compliance labels. It advertises 24/7 real-time support with email and call options. Plans are listed for teams of 10 to 100 users, while larger teams can request a custom plan; prices are not provided.
Who it suits
Leadrat suits real estate agents, brokers, channel partners, developers, and teams managing leads alongside property listings. It is intended for organizations needing web and mobile access with assignment, follow-up, and analytics tools.
What it does well
- Automated follow-up and lead routing
- Property matching and listing management
- Web, Android, and iOS access
- Multiple advertising and messaging integrations
- 24/7 support advertised
What to know first
- Paid service with no free plan
- Listed plan prices are not provided
- Teams over 100 users need a custom plan
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| 10 User — India annual | 10 users | On request |
| 20 User — India annual | 20 users | On request |
| 30 User — India annual | 30 users | On request |
| 50 User — India annual | 50 users | On request |
| 100 User — India annual | 100 users | On request |
| 10 User — USD | 10 users | On request |
| 20 User — USD | 20 users | On request |
| 30 User — USD | 30 users | On request |
The first 8 of 16 plans, as leadrat.com lists them, read 20 Sept 2026. The maker's own page has the final word. Every plan
Verdict
Leadrat combines lead capture, routing, follow-up, property matching, and team oversight in one real estate CRM. Check the unlisted plan pricing and team-size fit before choosing a tier.
Facts from Leadrat's own pages
- AI project setup
- Builders can upload a brochure and have Leadrat draft towers, inventory, pricing and amenities for review before creation. · leadrat.com, 21 Oct 2026
- Analytics
- Dashboards report team performance, conversion rates, pipeline activity, lead sources and agent results. · leadrat.com, 21 Oct 2026
- API
- Leadrat exposes POST cURL endpoints using API-key authentication for website and third-party lead ingestion. · apidocs.leadrat.com, 21 Oct 2026
- Apple app capabilities
- Leadrat Lite lists lead, prospect, property, project, attendance and employee geolocation tracking with real-time mobile/web updates. · apps.apple.com, 21 Oct 2026
- Automated follow-up
- Yes · leadrat.com, 20 Sept 2026
- Company
- The site identifies Dhinwa Solutions Pvt. Ltd. as the company behind Leadrat and names Bengaluru as its headquarters. · leadrat.com, 12 Oct 2026
- Company founded
- LinkedIn lists Leadrat as founded in 2023. · linkedin.com, 21 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in Bengaluru South, Karnataka, India. · linkedin.com, 21 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as Dhinwa Solutions Private Limited. · crunchbase.com, 21 Oct 2026
- Company size
- LinkedIn lists 51–200 employees and describes offices in Bengaluru, Pune, Gurugram and Dubai. · linkedin.com, 21 Oct 2026
- Documentation depth
- The knowledge base lists 31 integration documents plus guides for leads, deals, pipelines, reports, teams, imports, troubleshooting and onboarding. · apidocs.leadrat.com, 21 Oct 2026
- Free plan
- No · leadrat.com, 20 Sept 2026
- Funding/ownership
- Inc42 describes leadrat.com as private and bootstrapped, with an employee count of 125. · inc42.com, 21 Oct 2026
- Google Play availability
- The Android app is published by Dhinwa Solutions Private Limited, has 10K+ downloads and reports encrypted data in transit. · play.google.com, 21 Oct 2026
- Independent scale claim
- SaaSrat reports more than 1,700 companies and 38,000+ agents served across India and the UAE. · saasrat.com, 21 Oct 2026
- Integrations
- Documented integrations include WhatsApp Business, Facebook and Instagram lead ads, Google Ads, Google Calendar, Gmail, Outlook, websites, property portals and Zapier. · apidocs.leadrat.com, 21 Oct 2026
- Intended users
- Leadrat identifies real estate agents, brokers, channel partners, and developers as users of its CRM. · leadrat.com, 12 Oct 2026
- Lead import
- Yes · leadrat.com, 20 Sept 2026
- Lead management
- The product captures leads from websites, social media and property portals, supports classification and automated assignment, and records follow-ups. · leadrat.com, 21 Oct 2026
- Lead routing
- Yes · leadrat.com, 20 Sept 2026
- Limit: Capterra readability
- A Capterra reviewer said the interface's small fonts and dark theme make follow-up work harder in low light. · capterra.com, 21 Oct 2026
- Limit: Techjockey mobile UX
- One Techjockey reviewer reported that the mobile app can have less functionality or be less intuitive than the desktop version. · techjockey.com, 21 Oct 2026
- Microsites
- Leadrat provides branded property microsites with analytics showing which listings prospects viewed. · leadrat.com, 21 Oct 2026
- Mobile access
- Leadrat says its CRM is available through web and mobile applications. · leadrat.com, 12 Oct 2026
Where Leadrat stands on Freedom251
- Real Estate CRM Software#74 of 249