Freedom251 › Real Estate CRM Software
REI BlackBook
What REI BlackBook is
REI BlackBook is an operating platform for real estate investors, available on web, iOS, and Android. Its CRM stores contacts and lead history with tags, segments, custom fields, and contact tabs. Inbound calls and website leads can create contact records automatically. Users can link contacts to properties in a deal pipeline and assign tasks for follow-up, appointments, offers, and deal marketing. Communication tools include two-way texting, call capture and logging, notes, and cloud file storage. Workflows automate email and ringless-voicemail follow-up, while lead routing, lead import, email marketing, and a website support lead generation. Zapier, Asana, Mojo Dialer, and CallTools are listed integrations. Plans include enterprise-grade security, encryption, TCPA and A2P 10DLC compliance, live support, office hours, REI Academy, and guided migration. Pricing starts at $149 a month, with a 14-day trial and no free plan. Capacity limits vary by deals, users, websites, phone numbers, communications, and list pulls.
Who it suits
REI BlackBook is intended for wholesalers, rehabbers, landlords, BRRRR operators, and creative finance investors managing leads and deals. It also suits teams needing CRM automation, communications, and investor-focused workflows.
What it does well
- CRM tracks contacts and lead history
- Automated email and voicemail follow-up
- Lead routing and import tools
- Web, iOS, and Android access
- Security and compliance included
What to know first
- No free plan
- Starts at $149 a month
- Usage limits vary by plan
- Overages incur per-use charges
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Solo Operator | $1,788 billed annually · 25 active deals · 1 user · 3 lead-generating websites · 5 phone numbers · 500 calling minutes & SMS/month · 5,000 list pulls/month | $149 a month |
| Team Operator | $3,588 billed annually · 100 active deals · up to 5 users · 6 lead-generating websites · 10 phone numbers · 1,000 calling minutes & SMS/month · 15,000 list pulls/month | $299 a month |
| Executive Power Suite | $9,588 billed annually · Unlimited active deals · up to 15 users · 9 lead-generating websites · 20 phone numbers · 5,000 calling minutes & SMS/month · 30,000 list pulls/month · AI Power Pack, REI Ads Manager, and ListHQ AI Suite included | $799 a month |
As reiblackbook.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
REI BlackBook combines investor CRM, lead capture, communications, and deal workflows across web and mobile apps. Its paid plans differ in capacity, with a 14-day trial before charges apply.
Facts from REI BlackBook's own pages
- Automated follow-up
- Yes · get.reiblackbook.com, 22 Sept 2026
- Automations
- REI BlackBook workflows support follow-up using email and ringless voicemail. · support.reiblackbook.com, 11 Oct 2026
- Communications
- The CRM includes two-way text messaging, call capture, call logging, notes, and cloud-based file storage on contact records. · reiblackbook.com, 11 Oct 2026
- Compliance
- The pricing page lists built-in TCPA and A2P 10DLC compliance on all plans. · get.reiblackbook.com, 11 Oct 2026
- CRM
- The CRM manages contacts and lead history, with tagging, segmentation, custom fields, and contact tabs. · reiblackbook.com, 11 Oct 2026
- Deal workflow
- Users can link contacts to properties in the pipeline and assign tasks for follow-up, appointments, offers, and deal marketing. · reiblackbook.com, 11 Oct 2026
- Email marketing
- Yes · get.reiblackbook.com, 22 Sept 2026
- Free plan
- No · get.reiblackbook.com, 22 Sept 2026
- Integrations
- The maker documents Zapier integration for connecting third-party lead sources and mapping contacts into REI BlackBook; it recommends direct integration when an outside app supports webhooks. · support.reiblackbook.com, 11 Oct 2026
- Intended users
- The maker describes the product for wholesalers, rehabbers, landlords, BRRRR operators, and creative finance investors. · get.reiblackbook.com, 11 Oct 2026
- Lead capture
- The CRM can automatically create contact records from inbound calls and website leads. · reiblackbook.com, 11 Oct 2026
- Lead import
- Yes · get.reiblackbook.com, 22 Sept 2026
- Lead routing
- Yes · get.reiblackbook.com, 22 Sept 2026
- Limits
- Plan capacity varies by active deals, users, websites, phone numbers, calling minutes and SMS, and monthly list pulls; usage overages are charged at stated per-use rates. · get.reiblackbook.com, 11 Oct 2026
- Mobile app
- Yes · get.reiblackbook.com, 22 Sept 2026
- Mobile apps
- The plan comparison lists a mobile app for iOS and Android on all plans. · get.reiblackbook.com, 11 Oct 2026
- Other integrations
- The integrations help section lists Asana, Mojo Dialer, and CallTools integrations. · support.reiblackbook.com, 11 Oct 2026
- Purpose
- REI BlackBook is an all-in-one operating platform for real estate investors to generate leads, automate follow-up, run deals, and manage their business. · get.reiblackbook.com, 11 Oct 2026
- Security
- The pricing page states that enterprise-grade security and encryption are included across plans. · get.reiblackbook.com, 11 Oct 2026
- Support
- All plans include live support by chat and email, weekday daily office hours, REI Academy, and guided migration; Executive includes white-glove migration and a dedicated success manager. · get.reiblackbook.com, 11 Oct 2026
- Trial
- The pricing page advertises a 14-day free trial and says customers can cancel before it ends to avoid a charge. · get.reiblackbook.com, 11 Oct 2026
- Website included
- Yes · get.reiblackbook.com, 22 Sept 2026
Where REI BlackBook stands on Freedom251
- Real Estate CRM Software#70 of 249