REI BlackBook is an operating platform for real estate investors, available on web, iOS, and Android. Its CRM stores contacts and lead history with tags, segments, custom fields, and contact tabs. Inbound calls and website leads can create contact records automatically. Users can link contacts to properties in a deal pipeline and assign tasks for follow-up, appointments, offers, and deal marketing. Communication tools include two-way texting, call capture and logging, notes, and cloud file storage. Workflows automate email and ringless-voicemail follow-up, while lead routing, lead import, email marketing, and a website support lead generation. Zapier, Asana, Mojo Dialer, and CallTools are listed integrations. Plans include enterprise-grade security, encryption, TCPA and A2P 10DLC compliance, live support, office hours, REI Academy, and guided migration. Pricing starts at 149.00 USD per month, with a 14-day trial and no free plan. Capacity limits vary by deals, users, websites, phone numbers, communications, and list pulls.
Who it is for
REI BlackBook is intended for wholesalers, rehabbers, landlords, BRRRR operators, and creative finance investors managing leads and deals. It also suits teams needing CRM automation, communications, and investor-focused workflows.
What is good
- CRM tracks contacts and lead history
- Automated email and voicemail follow-up
- Lead routing and import tools
- Web, iOS, and Android access
- Security and compliance included
What to know first
- No free plan
- Starts at 149.00 USD per month
- Usage limits vary by plan
- Overages incur per-use charges
Verdict
REI BlackBook combines investor CRM, lead capture, communications, and deal workflows across web and mobile apps. Its paid plans differ in capacity, with a 14-day trial before charges apply.
REI BlackBook plans and pricing
All plansCompared on real estate CRM software
- Free plan
- No
- Automated follow-up
- Yes
- Lead routing
- Yes
- Website included
- Yes
- Mobile app
- Yes
- Email marketing
- Yes
- Lead import
- Yes
