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Acquaint CRM
by Acquaint CRM
What Acquaint CRM is
Acquaint CRM combines sales, lettings, and property management for estate and letting agents. Shared records cover contacts, properties, sales, lettings, accounts, diary entries, and marketing. The system includes automated follow-up, property matching, lead import, email marketing, and a website. Client accounting supports double-entry accounts, bank reconciliation, rent demands, and landlord statements. Agents can configure sales milestones and follow property chains and key dates. Automatic feeds reach more than 80 property portals and social channels, including Rightmove, Zoopla, and OnTheMarket. The maker lists more than 30 integration partners. AI tools generate property descriptions and listings and enhance photographs using pay-as-you-go credits. The production REST API covers contacts, properties, and appointments; confirmed partners can receive documentation and sandbox access. Data is cloud-hosted with backups, while local servers can also be supported. The paid CRM has pricing on request, a rolling monthly contract, no setup fee, and no minimum term.
Who it suits
Acquaint CRM is designed for estate and letting agents managing sales, lettings, property management, accounting, and marketing together. It also suits agencies needing portal feeds, integrations, API access, or local-server support.
What it does well
- Combines sales, lettings, and property management
- Includes client accounting tools
- Feeds more than 80 property portals
- REST API covers contacts, properties, appointments
- Rolling monthly contract has no minimum term
What to know first
- No free plan
- CRM pricing is available only on request
- AI features use pay-as-you-go credits
- API access documentation requires confirmed partner status
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Responsive Websites | £1000 one-off, then £41.15 / month +VAT · Responsive website add-on; no minimum term; unlimited telephone support and free updates | £41.15 a month |
| Acquaint CRM | Sales, lettings, property management, client accounting, marketing, AI tools, integrations, cloud hosting and backups, UK telephone and email support; price not published | On request |
As acquaintcrm.co.uk lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Acquaint CRM brings agency operations, accounting, marketing, portal distribution, and compliance tools into one system. Its paid, quote-based model and partner-gated API documentation are important considerations before choosing it.
Facts from Acquaint CRM's own pages
- AI tools
- AI tools can generate property descriptions and listings and enhance property photographs using pay-as-you-go credits. · acquaintcrm.co.uk, 12 Oct 2026
- API
- The production REST API covers contacts, properties and appointments; access to documentation and a sandbox is provided to confirmed partners. · acquaintcrm.co.uk, 12 Oct 2026
- API limits
- The API page states a limit of 100 requests per minute and up to 1,000 records per page. · acquaintcrm.co.uk, 12 Oct 2026
- Automated follow-up
- Yes · acquaintcrm.co.uk, 22 Sept 2026
- Client accounting
- The CRM supports double-entry client accounts, bank reconciliation, rent demands and landlord statements. · acquaintcrm.co.uk, 12 Oct 2026
- Compliance
- Built-in tools include GDPR contact handling, right-to-be-forgotten support, certificate expiry reminders, audit logs and access controls. · acquaintcrm.co.uk, 12 Oct 2026
- Contract
- CRM pricing is described as a rolling monthly contract with no setup fees and no minimum term. · acquaintcrm.co.uk, 12 Oct 2026
- Email marketing
- Yes · acquaintcrm.co.uk, 22 Sept 2026
- Founded
- 2006 · acquaintcrm.co.uk, 28 Sept 2026
- Headquarters
- London, United Kingdom · acquaintcrm.co.uk, 28 Sept 2026
- Hosting
- CRM data is cloud-hosted with backups, and the maker says it can also support local servers if needed. · acquaintcrm.co.uk, 12 Oct 2026
- Integrations
- The maker lists 30+ integration partners across deposits, referencing, inventories, marketing and other categories. · acquaintcrm.co.uk, 12 Oct 2026
- Lead import
- Yes · acquaintcrm.co.uk, 22 Sept 2026
- Platforms
- Acquaint CRM includes a Windows desktop interface and browser interface; Acquaint Web is responsive on desktop, tablet and smartphone. · acquaintcrm.co.uk, 12 Oct 2026
- Portals
- Acquaint provides automatic feeds to more than 80 property portals and social channels, including Rightmove, Zoopla and OnTheMarket. · acquaintcrm.co.uk, 12 Oct 2026
- Property matching
- Yes · acquaintcrm.co.uk, 22 Sept 2026
- Purpose
- Acquaint CRM brings sales, lettings and property management together for estate and letting agents. · acquaintcrm.co.uk, 12 Oct 2026
- Sales progression
- Agents can configure sales milestones and view property chains and key dates. · acquaintcrm.co.uk, 12 Oct 2026
- Support
- The maker offers telephone, online and on-site support and training from its UK team, without ticketing. · acquaintcrm.co.uk, 12 Oct 2026
- Unified records
- Contacts, properties, sales, lettings, accounts, diary and marketing are managed together. · acquaintcrm.co.uk, 12 Oct 2026
- Website included
- Yes · acquaintcrm.co.uk, 22 Sept 2026
Where Acquaint CRM stands on Freedom251
- Real Estate CRM Software#76 of 249