Freedom251 › Proactive Customer Retention Software
Retain

What Retain is
Retain analyzes product usage and payment signals to score customer account health, identify churn risk and explain the reasons behind that risk. Its AI considers more than 10 behavior signals, including feature usage, onboarding, trends, quiet days and billing. Health scores run from 0 to 100, map to risk levels and recalculate daily from current behavior. Retain identifies a Best Retention Trigger shared by successful customers and compares retention by signup month, plan, channel or account size. It groups accounts by lifecycle stage, provides contextual churn alerts and prepares win-back messages based on customer changes. Product events can arrive through its SDK or API or be forwarded from PostHog; subscription data can come from Stripe or Polar, with alerts sent to Slack or Discord. MCP exposes seven tools for clients including Claude, Cursor, Codex, Gemini and Perplexity. Retain targets B2B SaaS businesses past product-market fit with high-value customers and lean success or account teams. Plans start at $79 a month, with a 14-day trial.
Who it suits
It is intended for B2B SaaS companies past product-market fit with high-value customers and lean customer success or account management teams.
What it does well
- Scores account health from 0 to 100
- Uses more than 10 behavior signals
- Provides contextual churn alerts
- Supports SDK, API and PostHog events
- Sends configured alerts to Slack or Discord
What to know first
- No free plan
- Pro is limited to 150 active accounts
- No SOC 2 or ISO 27001 certification
Limits
Plans count only accounts active during the current month. Exceeding a plan limit prompts an upgrade, while tracking continues and data is not dropped or access cut off mid-month. Pro supports up to 150 active accounts, Growth up to 500, and Scale up to 1,500.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | Monthly · Up to 500 active accounts · Unlimited events · Unlimited team members · Unlimited organizations | $199 a month |
| Scale | Monthly · Up to 1,500 active accounts · Unlimited events · Unlimited team members · Unlimited organizations | $449 a month |
| Pro | Monthly · Up to 150 active accounts · Unlimited events · Unlimited team members · Unlimited organizations | $79 a month |
| Enterprise | Contact for enterprise pricing above 1,500 accounts · More than 1,500 accounts | On request |
As retain.so lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Retain website and start the 14-day trial
- Connect product events through the SDK or API, or forward them from PostHog
- Connect subscription data from Stripe or Polar
- Configure alerts for Slack or Discord
- Select a monthly plan based on active-account volume
- Use health scores, segments, alerts, and MCP tools for customer work
Verdict
Retain combines daily health scoring, churn explanations, segmentation and outreach preparation for B2B SaaS teams. Paid plans begin at $79 a month, and capacity limits depend on active accounts.
Questions
How much does Retain cost?
The Pro plan is $79 a month, Growth is $199 a month, and Scale is $449 a month, all billed monthly. Enterprise pricing is contact-based above 1,500 accounts.
Is there a free plan or trial?
Retain has no free plan but offers a 14-day trial.
Which platforms does Retain support?
Retain is available through API and web access.
Which services can provide data to Retain?
Product events can come from its SDK or API or from PostHog. Subscription data can come from Stripe or Polar.
Which AI clients can use Retain's MCP tools?
Its seven MCP tools are available to AI clients including Claude, Cursor, Codex, Gemini, and Perplexity.
Facts from Retain's own pages
- AI agent
- Retain exposes seven tools through MCP for AI clients including Claude, Cursor, Codex, Gemini, and Perplexity; five tools read data and two change alert state. · retain.so, 2 Oct 2026
- Alerts and outreach
- Retain provides churn risk alerts with context and prepares win-back messages based on customer changes. · retain.so, 2 Oct 2026
- Churn prediction
- Its AI analyzes 10+ behavior signals, including feature usage, onboarding, trends, quiet days, and billing. · retain.so, 2 Oct 2026
- Company
- Retain is operated by Gaviro Tecnologia LTDA, a company incorporated in Brazil and trading as Retain. · retain.so, 2 Oct 2026
- Customer segments
- Retain groups customers by lifecycle stage to help teams tailor outreach to each group. · retain.so, 2 Oct 2026
- Data retention
- When an account is terminated or deletion is requested in writing, Retain says it deletes account data and end-user data within 30 days, subject to legal retention requirements. · retain.so, 2 Oct 2026
- Health scores
- Health scores range from 0 to 100, map to a risk level, and are recalculated daily using current customer behavior. · retain.so, 2 Oct 2026
- Integrations
- Retain can receive product events through its SDK or API, forward events from PostHog, read subscription data from Stripe or Polar, and send configured alerts to Slack or Discord. · retain.so, 2 Oct 2026
- Intended users
- Retain is built for B2B SaaS businesses past product-market fit with high-value customers and lean teams handling customer success or account management. · retain.so, 2 Oct 2026
- Pricing limits
- Only accounts active in the current month count toward a plan limit; going over prompts an upgrade, while tracking continues and no data is dropped or access cut off mid-month. · retain.so, 2 Oct 2026
- Privacy and AI
- Retain says it does not sell personal data or train models on customer data; data sent to OpenAI through its API is not used by OpenAI to train its models. · retain.so, 2 Oct 2026
- Retention analytics
- Retain identifies the behavior most successful customers share as a Best Retention Trigger and can compare retention by signup month, plan, channel, or account size. · retain.so, 2 Oct 2026
- Security
- Retain says data is encrypted in transit with TLS, passwords are hashed, production access is restricted and authenticated, and workspace data access is scoped; it does not currently hold SOC 2 or ISO 27001 certification. · retain.so, 2 Oct 2026
- What it does
- Retain analyzes product usage and payment signals to score customer account health, identify churn risk, and explain the reasons for the risk. · retain.so, 2 Oct 2026
Where Retain stands on Freedom251
- Proactive Customer Retention Software#8 of 21
- Customer Health Score Software#13 of 26