Freedom251 › Proactive Customer Retention Software

Churned

Paid APIWeb

What Churned is

Churned helps subscription teams identify subscribers at risk of leaving and decide what action to take. It processes subscriber behavior to predict churn and segment audiences by risk and value. Its Co-Pilot selects a next-best action for each subscriber and can trigger it in the customer’s existing tools, supporting retention, reactivation, and upsell actions.

The platform connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. All plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. Data warehouse connectivity is available on Scale and Enterprise plans. Churned is designed for teams managing tens of thousands of subscribers and millions of subscriber interactions, with customer groups including direct-to-consumer and subscription box businesses, media and publishing, utilities and energy, and gyms and wellness.

Churned is available on the web and through an API. The company was founded in Amsterdam in 2020 and is headquartered there. It says it is ISO 27001 certified and GDPR-compliant, with data stored in Netherlands-based Google Cloud data centers and encrypted at rest and in transit. Pricing is on request, and there is no free plan.

Who it suits

Churned suits teams managing large subscriber bases that want to use behavior data to find churn risk and coordinate retention, reactivation, or upsell actions. Its stated customer groups include subscription businesses, media and publishing, utilities and energy, and gyms and wellness.

What it does well

Predicts churn and segments subscribers by risk and value.
Co-Pilot can trigger actions in existing customer tools.
Connects CRM, support, usage, financial, and marketing data.
All plans include health scores, lifetime value, and automated campaign workflows.
The company states it is ISO 27001 certified and GDPR-compliant.

What to know first

There is no free plan.
Pricing is available on request.
Data warehouse connectivity is limited to Scale and Enterprise.
Starter includes up to two sources and one Co-Pilot.

Limits

There is no free plan, and pricing is on request. Starter includes one Co-Pilot and up to two sources; data warehouse connectivity is available only on Scale and Enterprise.

Plans

Plan	Billed and limits	Price
Scale	2 Co-Pilots · Up to 5 sources · Advanced intelligence with real-time behavior segmentation · Data Warehouse connectivity	On request
Starter	1 Co-Pilot · Up to 2 sources · Core AI with Predictive & Prescriptive capabilities	On request
Enterprise	3+ Co-Pilots · Unlimited connectivity · Custom feature engineering with dedicated Data Scientists · Data Warehouse connectivity	On request

As churned.io lists them, read 3 Oct 2026. The maker's own page has the final word.

Getting started

Visit the Churned website.
Request pricing and choose a plan.
Connect data through APIs or, on Scale or Enterprise, a data warehouse.
Use the web platform or API to work with subscriber insights and workflows.

Verdict

Choose Churned if your team manages a large subscriber base and needs churn predictions, audience segmentation, and suggested or automated actions. Look elsewhere if you need a free plan or data warehouse connectivity on Starter.

Questions

Does Churned have a free plan?

No. Churned is a paid service.

How much does it cost?

Pricing is available on request.

Which platforms does it support?

Churned is available on the web and through an API.

Can it connect to a data warehouse?

Yes, on Scale and Enterprise plans. Starter does not include data warehouse connectivity.

What do all plans include?

All plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows.

Where is Churned based?

It was founded in Amsterdam in 2020 and is headquartered in Amsterdam, Netherlands.

Facts from Churned's own pages

Audience: Churned says it is designed for teams managing tens of thousands of subscribers and millions of subscriber interactions. · churned.io, 3 Oct 2026
Automations: Co-Pilot selects a next-best action for each subscriber and can trigger it in a customer’s existing tools. · churned.io, 3 Oct 2026
Common features: All plans include predictive insights, customer health scores and lifetime value, AI audiences, dynamic segmentation, Co-Pilot, and automated campaign workflows. · churned.io, 3 Oct 2026
Company: Churned says it was founded in Amsterdam in January 2020 by Francisco Blasques, Michiel Doornenbal, and Maarten Doornenbal. · churned.io, 3 Oct 2026
Data connections: Churned connects CRM, support, usage, financial, and marketing data through APIs or directly from a data warehouse. · churned.io, 3 Oct 2026
Founded: 2020 · churned.io, 28 Sept 2026
Headquarters: Amsterdam, Netherlands · churned.io, 28 Sept 2026
Industries: The site identifies direct-to-consumer and subscription box businesses, media and publishing, utilities and energy, and gyms and wellness as customer groups. · churned.io, 3 Oct 2026
Integrations: The integrations page lists services including ActiveCampaign, Amplitude, Chargebee, HubSpot, Intercom, Klaviyo, Salesforce, and Shopify. · churned.io, 3 Oct 2026
Plan limit: Data warehouse connectivity is available only on Scale and Enterprise plans. · churned.io, 3 Oct 2026
Predictions: The platform processes subscriber behavior data to predict churn and segment audiences by risk and value. · churned.io, 3 Oct 2026
Purpose: Churned uses predictive and prescriptive AI to identify at-risk subscribers and recommend or automate retention, reactivation, and upsell actions. · churned.io, 3 Oct 2026
Security: Churned says it is ISO 27001 certified and GDPR-compliant, and stores data in Netherlands-based Google Cloud data centers with encryption at rest and in transit. · churned.io, 3 Oct 2026
Security practices: The security page says Churned uses role-based access controls, limits access to people who need it, and conducts regular penetration testing. · churned.io, 3 Oct 2026
Support: Churned says it can provide security documentation and certifications upon request, and lists a dedicated Data Scientist as an Enterprise feature or add-on. · churned.io, 3 Oct 2026

Where Churned stands on Freedom251

Proactive Customer Retention Software#9 of 21
Customer Health Score Software#12 of 26