People Data Labs

People Data Labs is an API-focused B2B data provider for enriching person and company records and building products with that data. It fits teams with the capacity to integrate APIs and manage usage by credits. Its appeal is the breadth of enrichment data; its central drawback is that useful contact data requires a paid plan.

Overview

Founded in 2015, People Data Labs offers person, company, and IP enrichment as well as search APIs. Teams can use it to add data to their own records or build data-driven products, rather than rely solely on a standalone prospecting interface. Direct-dial and intent data broaden its use for contact and prospecting workflows.

Key features

The Person Enrichment API can look up profiles using inputs such as an email, phone number, social profile, or PDL ID, or a name combined with a company, school, or location. That flexibility helps accommodate records with different identifiers, but a request still needs enough information to identify a match.

The company dataset covers 23.8+ million global companies and includes fields such as domain, industry, location, LinkedIn URL, employee count, and founding year. These fields can support company-record enrichment, though the dataset is narrower in scope than the product's person database of 3,000,000,000 contacts.

Person, Company, and IP Enrichment APIs typically consume one credit for each successful request. Search APIs consume one credit per profile returned, so a search that returns many profiles can use substantially more credits than a single enrichment request. Integrations include Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce, offering options across automation, data platforms, and CRM.

Pricing

The Free plan costs nothing and provides up to 100 credits per month with no commitment. It obscures person contact data, so it can suit a small workflow check but not teams that need usable contact values.

Pro starts at $98 a month for 350 credits per month, with monthly or annual subscriptions. It includes contact data, premium fields, CSV enrichment, and email support. Volume-based pricing means teams with larger workloads should account for credit needs before choosing a plan; the stated starting allowance is modest for sustained high-volume enrichment.

Higher-volume API tiers use custom pricing. Person Enrichment and Person Search tiers span 350–2,500 credits, 2,501–5,000 credits, and 5,001–8,333 credits. Company Enrichment and Company Search tiers cover 1,000–10,000, 10,001–25,000, and 25,001–33,333 credits. IP Enrichment tiers cover 1,325–5,000, 5,001–10,000, and 10,001–20,833 credits; Person Identify Tier 1 covers 200–499 credits. Enterprise adds a designated customer success manager and SAML / SSO, while on-premise and flat-file bulk delivery are options for large data volumes.

The pricing page identifies ISO and SOC 2 Type 2 compliance. Documentation and tutorials are listed for plans, with email support for Pro and a designated customer success manager for Enterprise.

Platforms

People Data Labs is available through APIs. Its integration list includes Salesforce, Snowflake, Databricks, Zapier, Make, Bouncer, and Ping Identity, but the core product is best suited to teams able to work through API-based workflows.

Who it's for

Choose it if you need person or company enrichment inside an existing product or data workflow, can provide suitable match inputs, and can forecast credit consumption. It is less suitable for buyers seeking a self-contained prospecting tool or dependable contact data on a free plan.

Pros and cons

• Pros: Flexible person-match inputs can work with varied records; the company dataset includes useful firmographic fields; direct-dial and intent data extend prospecting use cases.
• Pros: Integrations across CRM, automation, and data tools give teams multiple ways to connect enrichment workflows.
• Cons: Free users cannot see person contact values, limiting the plan to non-production evaluation.
• Cons: Search usage is charged per profile returned, making credit consumption harder to predict from request counts alone.
• Cons: Pro starts at 350 monthly credits, which may not suit teams with high-volume needs; larger tier prices are custom.

Alternatives

Consider ZoomInfo if a permanent free plan and web or browser-extension access matter alongside API access. Choose Apollo if you want a freemium option with 900 credits per seat per year, API access, two sequences, and one intent topic on its Free plan. Lusha is another freemium option, with 40 monthly credits and one seat on its Free plan.

Seamless.AI offers a Free plan with one user and 50 credits, while LeadIQ offers one user and 50 credits on Free and a Pro plan at $200 a month billed annually. Lead411 has a 7-day trial with 50 free exports. ContactOut offers 10 free credits, and Wiza offers 20 valid emails and five phone numbers on Free.

For broader comparisons, browse B2B Contact Data Providers, Data Enrichment Software, or Lead Enrichment Software.

Verdict

People Data Labs is a strong fit for API-capable teams that need person and company enrichment with flexible matching inputs and can budget around credits. The main reason to choose it is the range of data and integration options; look elsewhere if you need accessible contact data at no cost or want usage that is easier to forecast from API-call volume.